Professional Certificate in Sustainable Tourism Destination Management

Well-planned and sustainably managed tourism can contribute to the environmental, social and economic health of destinations. In fact, the United Nations declared 2017 the International Year of Sustainable Tourism because of the industry’s ability to contribute to key Sustainable Development Goals.

The George Washington University’s Sustainable Tourism Destination Management program provides a strategic overview of responsible destination management along with practical applications. The certificate is designed for tourism professionals and career changers who want to advance their careers and take advantage of the increasing opportunities in the field. Participants will learn strategies and tools for recognizing and developing tourism products, creating visitor markets, minimizing the potentially negative effects of tourism and enhancing the sustainability of destinations so that they remain viable and attractive to visitors, and support their host communities.

What Can You Expect to Gain from the Program?

• Strategies to sustainably develop and manage tourism destinations
• Essential information on effective promotion
• Guidance on designing tourism policies and working with stakeholders
• Instruction on developing new tourism experiences and products
• An overview and introduction to key players in the field
• Skill sets that you can apply to your career right now

Is the Program Right for You?

Sustainable tourism destination management is an ideal program if you are:

• Working in the tourism industry and would like to deepen your understanding of sustainability    
• Interested in joining the sustainable tourism industry
• Starting or changing your career
• Planning to start your own sustainable tourism business

Learn more about our course offerings and registration information here.