International Institute of Tourism Studies


For more than 30 years, the International Institute of Tourism Studies (IITS) at the GW School of Business has been a global leader in tourism education and research. At IITS, we're putting tourism on a path to social good — protecting places, creating opportunities, and increasing livelihoods in low-income communities. As thought leaders in education and research, we are:

Collaborators: In partnership with leaders in government, business, academia and nonprofits, we're building a sustainable industry that balances visitor interests with destination well-being.

Educators: Our professional certificate programs in destination managementevent management, and cultural heritage tourism are preparing the next generation of doers, leaders and thinkers in these growth fields.

Researchers: We offer students enrolled in the Master of Science in Tourism, Hospitality and Event Management (MSTHEM) program access and opportunity to participate in hands-on consulting projects. Indonesia, Mexico, Cuba... we provide graduate students with the opportunity to go beyond the confines of the classroom and make a difference.

Explore Our Programs

Professional Certificates

Specialized Courses and Workshops



Our specialized courses and workshops offer access to experts and facilitate discussions on the latest best practices for navigating a host of complex challenges within the tourism industry. Connect with professionals from around the globe, engage in peer networking, and share success stories while addressing common hurdles.

Explore our current offerings to enrich your practical knowledge, expand your skill set, and equip yourself with the latest tools to maximize your destination's potential.

Visitor Management Strategies for Destinations
Learn how visitor management strategies for destinations can transform your approach to tourism management. This course is designed for destination managers and delves into key tactics to optimize visitor experiences, minimize negative impacts on local communities and environments, and preserve cultural and natural heritage. Participants gain the tools to ensure tourism contributes positively to destination well-being while minimizing adverse effects. Join us to unlock the potential of effective visitor management strategies and elevate your destination's approach to sustainable tourism.

In this course, students will:
  • Gain a comprehensive understanding of essential concepts and emerging trends in visitor flow management.
  • Acquire knowledge of best practices and tailored strategies for visitor management across various destination types.
  • Learn to develop effective visitor management plans through participatory planning processes, ensuring alignment with community needs and sustainable tourism principles.

Register for Visitor Management Strategies for Destinations


students in a classroom listen as one student engages in discussion with a professor




IITS publishes blog posts detailing the ways we've recently contributed to a more responsible and resilient future for the people and places that depend on visitors. Visit the blog to learn more and read all about our recent work!

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International Institute of Tourism Studies
The George Washington University School of Business
2201 G St. NW
Washington, D.C. 20052