"Mini" Pitch George

The Mini Pitch George competition is a smaller version of the annual elevator-pitching "Pitch George" competition (normally held in the fall). It is one of GW's premier entrepreneurial initiatives organized by the GW Center for Entrepreneurial Excellence (CFEE).

The 2022 Mini Pitch George competition is exclusive to spring semester students enrolled in an entrepreneurship-related course at the George Washington University. We have partnered with several professors to help integrate the competition into their course curriculum as an educational experience that prepares students for the upcoming GW New Venture Competition and future entrepreneurial endeavors.


Registration is due February 2, 2022 at 11:59 p.m. ET (registration link is provided by your professor)

  • Round 1: February 12 | 9:00 a.m. - 12:00 p.m.
  • Round 2: February 26 | 9:00 a.m. - 12:00 p.m.
  • Round 3: March 5 | 9:00 a.m. - 12:00 p.m.



Meet the 2021 Winners


  • Tesfa Medical Center
  • W!PE

First Tier teams are awarded $300 and a certificate of accomplishment


  • Nanas
  • MELA
  • A Culture of Purpose

Second Tier teams are awarded $200 and a certificate of accomplishment


  • Poplight
  • Fun Finance
  • Devly
  • Digital Life Services
  • Buy from BIPOC

Third Tier teams are awarded $100 and a certificate of accomplishment

First Tier

Leelie SelassieJaime Sarmiento-MonroyBrendan Jones

Tesfa Medical Center

  • Leelie Selassie, Graduate, School of Business
  • Jaime Sarmiento-Monroy, Graduate, School of Business
  • Brendan Jones, Graduate, School of Business

Tesfa Medical Center (TMC) is building the first-of-its-kind cancer center in Addis Abeba Ethiopia integrating mobile diagnostics, telehealth, and wrap-around outpatient oncology treatment services focused on breast and colon cancer aiming to improve outcomes for these two diseases in Ethiopia, where no such center exists.

Mariam ZaraEmma DanzigerIsabel Meizoso


  • Mariam Zara, Undergraduate, School of Business
  • Emma Danziger, Undergraduate, School of Business
  • Isabel Meizoso, Undergraduate, School of Business

W!PE is a smart reproductive wipe that offers an environmentally friendly, reliable and discrete alternative to current pregnancy tests.

Second Tier

Rahma Al-NaamaniTirzah BudimanMaddie Loder


  • Rahma Al-Naamani, Undergraduate, School of Business
  • Tirzah Budiman, Undergraduate, Columbian College of Arts and Sciences
  • Maddie Loder, Undergraduate, Columbian College of Arts and Sciences

Nanas is a sustainable venture that takes the leaves of pineapples, which would normally be thrown out post-harvest, and uses it to produce textile such as woven and knit fabric and/or vegan denim for players in the fashion industry looking for more sustainable materials to produce clothes.

Sophia Hardesty-MeteyerZestiny SimmonsRoslyn Davis


  • Sophia Hardesty-Meteyer, Undergraduate, Columbian College of Arts and Sciences
  • Zestiny Simmons, Undergraduate, School of Business
  • Roslyn Davis, Undergraduate, Columbian College of Arts and Sciences

Our venture is called MELA, a natural, odor-resistant and hyperpigmentation-relieving deodorant. Unlike other natural deodorants on the market, MELA serves the dual purpose of working as both a natural deodorant, and a hyperpigmentation-relieving product. We intend to break into the natural-deodorant market with an original approach that specifically appeals to women with black or brown melanated skin, hence our name, MELA. During the customer discovery phase of our research, our target audience expressed their need for a natural deodorant that, unlike the current deodorants on the market, does not have a noticeable visibility on dark skin. When asked about their specific skin concerns, we found that hyperpigmentation was consistently the number one issue among these women. Taking all of that into account, MELA serves as the direct innovation to our target audience’s specific, distinctive needs, making it a necessary and novel product.

Nicholas MalloyRoss HatleyPoorvi Sahai

A Culture of Purpose

  • Nicholas Malloy, Undergraduate, School of Business
  • Ross Hatley, Graduate, Elliott School of International Affairs
  • Poorvi Sahai, Graduate, School of Business

We are A Culture of Purpose, and we're fighting clothing waste by connecting thrift stores to ecommerce. We will develop Thrift stores’ online presence with our platform which will advertise and organize inventory for Thrift stores. Stores may directly upload their inventory to our online platform via a picture and QR code produced for each item which would directly link the website showing availability and orders. While traditional resale merchants and platforms are aimed at selling luxury goods for rip off prices, we are quite the opposite. We would rather target used dress clothes at a very low price for students or people bouncing around jobs who are going to interviews which require dress clothes. Revenue is obtained through service and transaction fees to the store and consumer for using our platform. Based on the constant increase in the thrifting market, this will create a reliable stream of profit. A Culture of Purpose has a cost advantage to competitors that will connect local consumers and traditional resale merchants. Using available outlets in a sustainable manner we are slowly working towards saving the planet and reducing waste while helping local businesses and providing clothes to those in need.

Third Tier

Jacob Dmitrovsky


  • Jacob Dmitrovsky, Undergraduate, Corcoran School of the Arts and Design

Poplight is the world's first customizable, wall-mounted light available in timeless designs. Users can effortlessly “pop” and swap different fixtures to the Poplight base to create beautiful lighting for any space. Poplight is a tool and hardware free fixture that’s easy to install without damaging your walls.

Annia WardArjun VijayIsis LoaizaAhmad Lozi

Fun Finance

  • Annia Ward, Undergraduate, Columbian College of Arts and Sciences
  • Arjun Vijay, Undergraduate, School of Engineering and Applied Science
  • Isis Loaiza, Undergraduate, School of Business
  • Ahmad Lozi, Undergraduate, Elliott School of International Affairs

We often hear that private finance is rarely taught in schools. As a result, many students graduate high school without being completely financially literate. A study conducted by the National Center for Education Statistics found that roughly 1 in 5 15 year-old students do not understand basic finance concepts. Furthermore, at schools in which at least 75 percent of students were eligible for free or reduced-price lunch, just 3.9 percent of students were required to take a personal finance semester course to graduate, indicating the prevalence of this problem within low-income communities. Our venture, Fun Finance is a web/mobile app that aims to empower high school and college students by providing them with an easy-to-use and personalized financial education platform. Through Fun Finance, students not only gain the skills needed to make sound financial decisions, they will have the opportunity to practice the application of those skills. Our venture compensates for the lack of financial education in public school curricula, where the burden of financial stress will be significantly reduced among students.

Danny NsouliPaola Beltran MadridSanam MasroorJialiang Liang


  • Danny Nsouli, Graduate, School of Engineering and Applied Science
  • Paola Beltran Madrid, Graduate, Elliott School of International Affairs
  • Sanam Masroor, Graduate, School of Business
  • Jialiang Liang, Graduate, School of Engineering and Applied Science

Devly, by Devly Corp, is a user-friendly software created for the U.S. Agency for International Development (USAID) and its industry partners to facilitate and improve project planning, share knowledge and information for best practices, and streamline monitoring and evaluation of project activities at an industry level. The database will be a powerful research and learning tool that will provide users access to technical and programmatic documents for nearly all USAID projects over the past 50 years. This tool will improve communication amongst partners and competitors within the international development industry by allowing users to search for information using keyword identification and relevant filters, such as target country and technical areas. Devly will allow continuous learning and feedback necessary to work in challenging environments and optimize U.S. taxpayers’ money ensuring that USAID and its implementers learn from one another and aspire for innovative solutions.

Mitali ThepadeJayden BourneAnthony Lange

Digital Life Services (DLS)

  • Mitali Thepade, Undergraduate, School of Business
  • Jayden Bourne, Undergraduate, Columbian College of Arts and Sciences
  • Anthony Lange, Undergraduate, Elliott School of International Affairs

Digital Life Services is centered around the needs of senior citizens. This platform will serve as a resource for promoting competency as related to health, technology, and the well being of senior citizens. Senior citizens have been outpaced by technological advancements. The gap in technical knowledge and familiarity between older and younger generations has resulted in the elderly being left behind. The COVID-19 pandemic has distanced them even further through isolation and not being able to connect with the world. This is a struggle that includes everything from workplaces, to shopping, to medical services. Equipping the older generation with technical skills is more important now than ever. We hope to create a platform built to address the unique challenges that senior citizens are facing during this unprecedented time. Through this platform we intend to enhance the lives of the elderly and those who are not familiar with the capabilities of technology. Our purpose is to educate and provide guidance/information to elderly populations who are not tech-savvy.

Jessa DavidsonNissrine BenhidaHannah Popper

Buy from BIPOC (BFB)

  • Jessa Davidson, Undergraduate, Elliott School of International Affairs
  • Nissrine Benhida, Undergraduate, School of Business
  • Hannah Popper, Undergraduate, Columbian College of Arts and Sciences

Buy from BIPOC (BFB) is a free app available for download to users' mobile devices. The app is a platform that lists small businesses owned by black, indigenous, and people of color (also known as BIPOC). The app enables individuals to connect with, and shop from, solely BIPOC owned businesses. The app will act as the intermediary between customers and BIPOC business owners. BFB will be user-friendly and organized by industry through a sleek and simple interface. Features such as a search bar, filters, and sub-categorized lists will make users' shopping experience more convenient. Our service also offers an extension feature to be added to users' browsers in tandem with the app. This extension automatically filters google and other web searches to display BIPOC owned businesses first. The extension will give BFB a comparative advantage and further amplify BIPOC voices and products. BFB is a social venture to change the way you shop.

Contact Us

For more information, please contact Kathy Korman Frey, director of the Center for Entrepreneurial Excellence (CFEE), at [email protected]. Questions and comments can also be directed to the project manager, Jessica Vodilka, at [email protected].