Graduate Certificate in Digital Marketing and Analytics

The Graduate Certificate in Digital Marketing and Analytics provides an overview of the expanding digital marketing and communications field. As a multidisciplinary program, coursework includes marketing management, digital marketing, and integrated marketing communications, as well as coursework from Information Systems and Decision Sciences, including web analytics and social network analysis. Students will gain an in-depth understanding and assessment of the role of analytics in marketing communication and strategy. 

Students must complete all of the required and elective credits from the course options below and are expected to maintain a cumulative grade point average of 3.0 or above. Courses completed as a non-degree student are not eligible for application towards the certificate requirements.


Certificate Requirements

The following requirements must be fulfilled: 12 credits, including 6 credits in required courses and 6 credits in elective courses.

MBAD 6274Marketing
MKTG 6252Digital Marketing
MKTG 6262Digital Marketing Analytics
Two courses selected from the following:
MKTG 6263Marketing Decision Analytics
MKTG 6264Artificial Intelligence and Machine Learning for Marketing Automation
MKTG 6265Marketing Relational Databases and Customer Relationship Management


Please note: Course offerings are dependent on a number of factors, and course availability may change. Students will be notified of any changes by their academic advisor before the start of the semester.


Next Steps

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Please note: The title of this program has been changed to reflect the curriculum more accurately, but the change is not yet reflected in our application system. When applying to this program, please select "Digital Marketing and Communications."