Graduate Certificate in Digital Marketing and Analytics

The Graduate Certificate in Digital Marketing and Analytics provides an overview of the expanding digital marketing and communications field. As a multidisciplinary program, coursework includes marketing management, digital marketing, and integrated marketing communications, as well as coursework from Information Systems and Decision Sciences, including web analytics and social network analysis. Students will gain an in-depth understanding and assessment of the role of analytics in marketing communication and strategy.

Students must complete all of the required and elective credits from the course options below and are expected to maintain a cumulative grade point average of 3.0 or above. Courses completed as a non-degree student are not eligible for application towards the certificate requirements.

Certificate Requirements

The following requirements must be fulfilled: 12 credits, including 6 credits in required courses and 6 credits in elective courses.

Course List
Code	Title	Credits
Prerequisite
MBAD 6274	Marketing
Required
MKTG 6252	Digital Marketing
MKTG 6262	Digital Marketing Analytics
Electives
Two courses selected from the following:
MKTG 6263	Marketing Decision Analytics
MKTG 6264	Artificial Intelligence and Machine Learning for Marketing Automation
MKTG 6265	Marketing Relational Databases and Customer Relationship Management

Next Steps

Please note: The title of this program has been changed to reflect the curriculum more accurately, but the change is not yet reflected in our application system. When applying to this program, please select "Digital Marketing and Communications."