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Short Term Program Structure

Advertising & Marketing Consulting Practicum: Marketing Professor Lynda Maddox developed a marketing consulting practicum with the Cranberry Marketing Committee for U.S. Cranberries. Students worked in teams on campus and travelled to Boston for a weekend to tour the cranberry bogs and make the final presentation to the clients at Ocean Spray headquarters
Advertising & Marketing Consulting Practicum: Marketing Professor Lynda Maddox developed a marketing consulting practicum with the Cranberry Marketing Committee for U.S. Cranberries. Students worked in teams on campus and travelled to Boston for a weekend to tour the cranberry bogs and make the final presentation to the clients at Ocean Spray headquarters.

Short-Term Study Programs can be structured in a variety of ways. Below are some basic parameters of a typical course.

  • Can be offered any semester, fall, spring, or summer. Most programs are offered during the summer, over spring break, or during the winter break.
  • Typically travel off-site for 1-2 weeks. Longer programs may be possible but are atypical and tend to narrow the applicant pool.
  • The entire course may take place off campus or it may contain an embedded component that requires travel (either to a domestic or international destination) as a complement to an on-campus course. A course that is hosted entirely off site may offer online modules prior to travel to prepare students for the trip.
  • The course may cover topics offered in current curriculum or explore new academic material.
  • Professors can choose to limit applicants to GWSB students, open the course to other schools in the University, or have the course open to students from different universities. Undergraduate students may be permitted if a majority of the students are at the graduate level. Programs designed for undergraduate students are managed through GW’s Office for Study Abroad.
  • Enrollment for a Short-Term Study Program typically ranges from 14-25 students

Next: Designing a Program