Department of Marketing Recent Research Publications

Achrol’s research articles have been published in the Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of Retailing, Social Science Research, and Journal of Business Strategy.

Hassan’s research and writings appeared in leading refereed journals including the Journal of Business Research, Journal of Macromarketing, Journal of Consumer Marketing, Journal of Travel Research, Journal of Product and Brand Management, International Journal of Consumer Marketing, Journal of Euromarketing, and International Journal of Bank Marketing.

He was granted the “Highly Commended” paper award, by the Journal of Consumer Marketing in 2004, for an article entitled “Understanding the New Bases for Global Market Segmentation.” In a 1991 article published with the Academy of Marketing Science, Dr. Hassan coined and defined the concept of “Intermarket Segmentation”. He published two books; Globalization of Consumer Markets and Global Marketing Perspectives and Cases. Dr. Hassan just finished a new book co-authored with Philip Kotler and Kevin Lane Keller on Marketing Management for the Arab World, Pearson Education (Arab World Edition) by Pearson Education.

Hoffman, D.L. and T.P. Novak (2012), “Toward a Deeper Understanding of Social Media,” Journal of Interactive Marketing. (Editorial, Co-Editor, Special Issue on “Social Media”), 26(May), pp. 69-70.

Giebelhausen, M. and T.P. Novak (2012), “Web Advertising: Sexual Content on eBay,” Journal of Business Research, 65(June) pp. 840-842.

Hoffman, D.L. and Novak. T.P (2011), “Marketing Communication in a Digital Era,” Marketing Management, Fall, 20(3), pp. 37-42, American Marketing Association. [Cover article.]

Hoffman, D., Kopalle, P., Novak, T. (2010) “The ‘Right’ Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts,” Journal of Marketing Research, 47 (October).

Novak, Thomas P. (2010), “eLab City: A Platform for Academic Research on Virtual Worlds,” Journal of Virtual Worlds Research.

Neslin, S.A., T.P. Novak, K.R. Baker, and D.L. Hoffman (2009), “An Optimal Contact Model for Maximizing Online Panel Response Rates,” Management Science, 55 (May), pp. 727-737.

Hoffman, D.L., Novak, T.P. (2009), “Flow Online: Lessons Learned and Future Prospects,” Journal of Interactive Marketing, 23(1), February, Anniversary Issue, pp. 23-34.

Novak, T.P., Hoffman, D.L. (2009), “The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition,” Journal of Consumer Research, 36(1), December, 56-72

Hoffman, Donna and Thomas P. Novak (2005), “A Conceptual Framework for Considering Web-Based Business Models and Potential Revenue Streams,” International Journal of Marketing Education, 1(1).

Hoffman, Donna L., Thomas P. Novak, and Alladi Venkatesh (2004), “Has the Internet Become Indispensable?” Communications of the ACM, 47(7), July, pp. 37-42.

Chatterjee, P., D.L. Hoffman and T.P. Novak (2003), “Modeling the Clickstream: Implications for Web-Based Advertising Efforts,” Marketing Science, 22(4), pp. 520-541.

Novak, Thomas P., Donna L. Hoffman, and Adam Duhachek (2003), “The Influence of Goal-Oriented and Experiential Activities on Online Flow Activities,” Journal of Consumer Psychology, 13(1&2), pp. 3-16.

Hoffman, Donna L., Thomas P. Novak and Ann Schlosser (2003), “Consumer Attitudes Toward Software Filters and Online Content Ratings: A Policy Analysis,” Journal of Public Policy and Marketing, 22(1), pp. 41-57.

Perry, Vanessa G. and J.D. Lee (2012), “Shopping for a Home VS a Loan: The Role of Cognitive Resource Depletion,” International Journal of Consumer Studies, Special Issue on Consumer Issues in Credit, Debt and Financial Literacy, Forthcoming.

Perry, Vanessa G. and Pamela M. Blumenthal (2012), “Understanding the Fine Print: The Need for Effective Testing of Mandatory Mortgage Loan Disclosures,” Journal of Public Policy and Marketing, Forthcoming.

Motley, Carol M. and Vanessa G. Perry (2012), “Living on the Other Side of the Tracks: An Investigation of Public Housing Stereotypes,” Journal of Public Policy and Marketing, Forthcoming.

Seo, Joo Hwan, Vanessa G. Perry, David Tomczyk and George Solomon (2012), “Who Benefits Most? The Effects of Managerial Assistance on Low Versus High Performing Small Businesses,” Journal of Business Research, Forthcoming.

Perry, Vanessa Gail (2012), “Charging Ahead: An Exploratory Study of Financial Decision-Making among Millennial Consumers,” in Consumer Knowledge and Financial Decisions, Douglas Lamdin, ed. New York: Springer, 129-144.

Perry, Vanessa Gail and Joyce Wolburg (2011), “Aging Gracefully: Emerging Issues for Public Policy and Consumer Welfare,” Journal of Consumer Affairs, 45(3), Fall, pp. 365-71.

Motley, Carol M. and Vanessa Gail Perry (2010), “Dreams and Taboos: A Comparison of Home Loan Advertising in Saudi Arabia and the U.S.,” Journal of International Consumer Marketing, 22(2), pp. 199-212.

Perry, Vanessa G. and Carol M. Motley (2009), “Reading the Fine Print: Advertising and the Subprime Mortgage Crisis,” California Management Review, 51 (1), Fall 2009.

Perry, Vanessa G. (2008), “Is Ignorance Bliss? Consumer Accuracy in Judgments About Credit Ratings,” Journal of Consumer Affairs. 42(2), Summer, pp. 189-205.

Perry, Vanessa Gail (2008), “Do Acculturation and Microculture Explain the Use of Banks: An Examination of Banking among Hispanic Consumers in the United States,” Journal of Services Marketing, 22 (6), pp. 423-433.

Perry, Vanessa Gail (2008), “Where Credit is Due: The Psychology of Credit Ratings,” Journal of Behavioral Finance, 9(1), pp. 8-17.