Bachelor of Science in Business

Business Analytics Concentration


A Concentration in Business Analytics provides undergraduate students with analytical tools and the conceptual framework to understand and apply decision modeling regardless of a dataset's size or complexity.

Analytics is defined as the extensive use of statistical and quantitative models and fact based management to drive decisions and actions. But it is more than just modeling and data manipulation. It is a process of transforming data into actions through analysis and insight, in the context of organizational decision making and problem solving.

Career Options in Business Analytics

Students who complete the concentration in Business Analytics are particularly strong job candidates due to a need for decision makers with strong analytical skills and experience with big data.

Business Analytics students will be able to combine their data manipulation and model building skills with managerial insight. Combining the Business Analytics concentration with other courses in finance or marketing, or in other fields such as engineering, public policy, and international affairs give students a significant edge in job market.

Business Analytics Concentration Requirements

In addition to the requirements for the bachelor of science with a major in business, the concentration in business analytics requires five field courses:

Required field courses
DNSC 3403Decision Models
DNSC 4211Programming for Analytics
DNSC 4279Data Mining
Two additional field courses, selected from the following:
DNSC 4404Essentials of Project Management
DNSC 4900Special Topics (Forecasting; Marketing Analytics; or Supply Chain Analytics)
ISTM 4121Database Principles and Applications

Students should consult with an advisor for specific bachelor of science in business general education courses that apply to this concentration.