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School of Business

 

MS in Marketing

 

 

 

MS in Marketing

Optimize your career in the marketing communications field with a Master of Science in Marketing (MSM) degree at the GW School of Business (GWSB). Cutting-edge academics and hands-on experiential learning cultivate a comprehensive understanding of marketing management, digital marketing and brand management. Designed to prepare enterprising professionals to shape the future of marketing, the program equips professionals with the skills necessary to reach audiences and connect experiences in a meaningful way by shaping, guiding and innovating the consumer experience. Master leading marketing technologies, including analytics and data-based marketing tools while you explore emerging issues such as the paradox of privacy and using ethical AI to produce content that generates leads and keeps up with followers on social platforms. 

 

 

 

Attend an Info Session

 

 

 

 

 

20% Tuition Discount for Displaced Federal Workers and Contractors

The GW School of Business is committed to supporting federal employees and contractors affected by workforce reductions. To help those affected, GWSB is offering a 20% tuition discount for eligible prospective graduate students in 2025.

Learn More

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Program Features

 

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Full-time or Part-time

Pursue this degree at your own pace. Average completion time: 1.5 years (full-time) or 2.5 years (part-time). Entry semester: fall or spring.

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Work While Studying

Complete your degree requirements while maintaining a full-time job.

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Stackable Certificates

Individual graduate certificates may be "stacked" in order to fulfill the course requirements for this master's degree program.

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Study Abroad Opportunities

Short-term study abroad and long-term study away program options are available.

 

 

 

See Where Our Graduates Have Landed

 GWSB’s extensive network of over 60,000 graduates spans 260+ organizations across the public and private sector and around the world. Our alumni regularly connect with current students and fellow alumni, attend events, mentor, and help GWSB evolve and expand. It’s this involvement by our graduates that truly contributes to the success of the school.

 

 

 

  • Amazon
  • Chevron
 

 

  • Deloitte
  • Lilly
 

 

  • Microsoft

 

 

Joanna Miller

"While attending classes taught by Professors Salah Hassan and Lynda Maddox, I had the opportunity to learn while also putting my knowledge to the test by working with real-life clients. Both classes helped me to prepare for my career in a unique way."

Joanna Miller
MS in Marketing '23

 

 

 

Explore This Program

The future of marketing is about shaping, guiding, and innovating the consumption experience, bringing all the resources of the digital revolution to understand audiences and influence behavior. The Master of Science in Marketing (MSM) degree provides students with a comprehensive understanding of marketing management, digital marketing, and brand management. Students receive an experiential education with in-depth training in designing organizational brand identities, managing the customer experience, and measuring and segmenting brand communication strategies across channels.

 

View Degree Requirements

 

 

 

Stackable Certificates

At the GW School of Business, you can combine certificates and courses to create a graduate degree program that's tailored to your vision.

 

 

 

Meet Your Team

 

Jenelle Acosta

Admissions Director

businessatgwu [dot] edu (subject: MS%20in%20Marketing%20admissions) (Jenelle Acosta)

 

 

 

 

Why GW Business?

 

 

From the heart of Washington, D.C., the MS in Marketing program offers extraordinary access to global institutions, government agencies and multinational corporations for robust networking, internships and job placement opportunities. The innovative classroom features world-renowned faculty who partner with industry leading guest speakers from top brands to provide you with insights and connections that enhance your career prospects.

 

 

Latest News

 

A person's hands appear, holding a smartphone. Icons beam from the smartphone screen, illustrating human and technology interaction.

How AI can change human decision making (for better or worse)

June 20, 2024

A paper outlines three mechanism that are shaping the interplay of human and artificial intelligence and the tension it is causing for consumer autonomy.

A group of three people sit and share a laugh. They look at laptops.

Students Post Success at National Case Competitions

May 6, 2024

Business case competitions provide undergraduate and graduate students with experiences filled with learning and teamwork.

New Faculty Roster Includes Familiar Faces

January 3, 2024

Five faculty members joined the GW School of Business for the 2023-24 academic year, with three among them having previously been students or adjuncts.

Read more news related to this program

 

 

 

 

Admissions

Admission to the MS in Marketing program is highly competitive and enrollment is limited. Students operate in two cohorts throughout the academic year.

Due to the rolling admissions policy, it is highly recommended that candidates submit applications early. The candidate’s major and trend in grades, personal achievements, and letters of recommendation also affect the admission decision. This program seeks social, ethnic, cultural and geographical diversity in its student body.

Admissions Process

Applying to a program at the GW School of Business may seem like a complicated process, but the GWSB admissions team is here to help. The application process for this program can be found on our How to Apply page. All application materials should be sent to the GWSB Graduate Admissions Office. The GRE or GMAT test is not required — however, if you feel that submitting your scores will strengthen your application, you are welcome to submit them. We also offer a wealth of resources to help you finance your degree, from scholarships and fellowships to loans and work-study arrangements.

Deadlines

Application Deadlines

Candidates seeking financial assistance and international students requiring visas are encouraged to apply early. Only completed applications, with all required materials, will be considered for admission.

  • Spring 2025 - Closed
  • Summer 2025 - May 1, 2025
  • Fall 2025 - May 1, 2025

Please note that admission to the following programs is only offered for the Fall semester: Global MBA, Accelerated MBA, Master of Accountancy in Accounting Analytics, M.S. in Business Analytics, and the Graduate Certificate in Business Analytics. Summer admissions deadlines apply only to the Online MBA and Healthcare MBA programs; admission to all other programs is only offered for the Fall and Spring semesters. The MS in Finance and MS in Applied Finance programs, as well as our doctoral and executive education programs, each have different admissions deadlines.

Tuition & Financial Aid

 

 

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