MS in Marketing

Optimize your career in the marketing communications field with a Master's in Marketing (MSM) degree at the GW School of Business (GWSB). Innovative academics and hands-on experiential learning cultivate a comprehensive understanding of marketing management, digital marketing and brand management. Designed to prepare enterprising professionals to shape the future of marketing, the program equips professionals with the skills necessary to reach audiences and connect experiences in a meaningful way by shaping, guiding and innovating the consumer experience amid the digital revolution. Master leading marketing technologies, including analytics and data-based marketing tools, while you explore emerging issues such as the paradox of privacy and using ethical AI to produce content that generates leads and keeps up with followers on social platforms. 

This program teaches students customer decision-making processes, then explores how to influence consumers in global market strategy, advertising and marketing communications, customer relationship management, digital marketing and marketing analytics. Students have an opportunity to gain skills in software, such as Microsoft Excel, and are also taught theories on pricing, brand and campaign strategy. This program is taught through experiential education, including client-based projects, case studies and simulations to give students experience and a competitive edge.

Admission to the MS in Marketing program is highly competitive and enrollment is limited. Students operate in two cohorts throughout the academic year.

Due to the rolling admissions policy, it is highly recommended that candidates submit applications early. The candidate’s major and trend in grades, personal achievements, and letters of recommendation also affect the admission decision. This program seeks social, ethnic, cultural and geographical diversity in its student body.

Admissions Process

Applying to a program at the GW School of Business may seem like a complicated process, but the GWSB admissions team is here to help. The application process for this program can be found on our How to Apply page. All application materials should be sent to the GWSB Graduate Admissions Office. The GRE or GMAT test is not required — however, if you feel that submitting your scores will strengthen your application, you are welcome to submit them. We also offer a wealth of resources to help you finance your degree, from scholarships and fellowships to loans and work-study arrangements.

Application Deadlines

Application Deadlines

Candidates seeking financial assistance and international students requiring visas are encouraged to apply early. Only completed applications, with all required materials, will be considered for admission.

• Spring 2026 - Closed
• Summer 2026 - Closed
• Fall 2026 - July 31, 2026

Please note:

• Admissions for the following programs is offered only for the fall semester: Global MBA, Master of Accountancy in Accounting Analytics, M.S. in AI for Business, M.S. in Applied Finance, M.S. in Business Analytics
• Summer admissions deadlines apply only to our online MBA and Specialized Master's degree programs.
• Admission to all other programs is offered for the fall and spring semesters only.
• Doctoral and executive education programs may have different admissions deadlines.

Tuition & Financial Aid

View Tuition Information and Costs

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