Bachelor of Science in Marketing
Career Opportunities
There are many career tracks in marketing including field sales, brand management, advertising, digital and social media marketing. Marketing skills are among the most portable. The fundamental theories and skills apply equally to marketing products and services across all industries and arenas — nonprofit organizations, government, social causes, art, sports, tourism, nations, people, politics and so on. Marketing is social and collaborative, requiring interaction with large audiences and collaboration with colleagues across organizational departments from R&D to finance. The field is supported by a strong marketing community led by the American Marketing Association and its many chapters. There is a vast volume of research and literature in the field and there are extensive opportunities for lifelong learning.
Career Paths
- Chief Marketing Officer
- Product/Brand Manager
- Consulting firms
- Market Research Analyst
- Media Planner
- Public Relations Representative
- Sales Representative
- Distribution and logistics
- Social Media Manager
- Advertising specialists
- Copywriters
- Graphic designers
- Social marketer
- Event Planner
GW Student Organizations
Below are some suggested student organizations that marketing majors should consider. For a full list of GWSB affiliated organizations, please visit the GWSB Student Organizations website.
- Alpha Kappa Psi
- Ascend at GW
- Capitol Advertising
- Delta Sigma Pi (DSP)
- GW DATA
- GW Women in Business (GWWIB)
- International Business Association (IBA)
- Launch Pad
- Lemonade Day DC
- Multicultural Business Student Association (MBSA)
- Undergraduate Consulting Group (UCG)
Studying Outside of GWSB
The Department of Marketing encourages students to consider a cross-disciplinary second major or a minor in one of the following fields of study:
- Communications (only available as a minor)
- Economics
- Film or Theatre
- Finance
- Foreign language
- Graphics Arts
- International Affairs
- Journalism and Mass Communication (only available as a minor)
- Political Science
- Psychology
- Sociology