Business Cases Handbook

GW CIBER Handbook

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e-Handbook on Teaching with Business Cases

Chapter 1: Introduction

Welcome to the e-Handbook

Chapter 2: Definitions

Chapter 3: Benefits

Part 1: Authenticity

Part 2: Critical Thinking

Part 3: Cross-Cultural Learning

Chapter 4: Resources

The Business Language Cases Resource List offers instructors materials as well as training and advice on teaching with business cases.


This e-Handbook was created by Margaret Gonglewski & Anna Helm, co-coordinators of the Business Languages programs at the Center for International Business Education and Research at the George Washington University.

Margaret Gonglewski is Associate Professor of German and International Affairs at George Washington University, where she directs the German language program. As co-coordinator of GW-CIBER Business Languages initiatives, she organized and led business language workshops and immersion seminars and developed materials for business language teacher training. Gonglewski is co-author of the introductory German textbook Treffpunkt Deutsch (Pearson) and articles in language pedagogy and program direction.

Anna Helm is Assistant Professor of International Business at George Washington University. Previously, she was Director of the Business, Culture and Languages Program at the University of Maryland. In her capacity as GW-CIBER Business Language Co-Coordinator, she is involved in research on business case methodology and green business. She is author of The Intersection of Material and Poetic Economy: Gustav Freytag’s Soll und Haben and Adalbert Stifter’s Der Nachsommer (Peter Lang, 2009).

The e-Handbook was made possible by the Center for International Business Education and Research (CIBER) at the George Washington University. Initial support was provided by a Business Language Teaching and Research Grant of a consortium of CIBERs. Funding for all CIBERs is provided by the U.S. Department of Education through the Title VI grant program to increase and promote the nation’s capacity for international understanding and economic enterprise.

We would like to thank the GW-CIBER team, Jennifer Spencer (Director), Alexis Gaul (Administrative Director), and Nevena Yakova (Program Manager), for supporting the business language programming that led to this project. We would like to express special appreciation to Liesl Riddle, Associate Professor in the International Business Department of the George Washington University School of Business, for her inspiring workshop presentation on business cases, and for her genuine interest in the input from the language faculty. Finally, we are grateful to our many interviewees-business and language faculty and students-for their kind willingness to take the time to contribute their expertise and experience to this project, so that we can all learn from each other.