Executive Education
Today’s global economy demands new skills and innovative approaches to leading firms. The executive education programs at the GW School of Business (GWSB) act as one of the global economy’s agents of change by developing the next generation of business leaders.
From our unparalleled vantage point at the nexus of the world’s political and economic power in Washington, D.C., GWSB attracts the world’s subject matter experts and entrepreneurs as they exchange ideas and debate pressing global economic and business issues with the world’s most influential decision makers. GWSB’s deep relationships with the nearby institutions, including the International Monetary Fund, the World Bank, and the U.S. Federal Reserve, provide our students with unique learning and career opportunities.
Our executive education programs emphasize individual needs and provide an educational fit for every participant and organization we serve. GWSB offers convenient learning formats to accommodate all education levels.
GW's Executive Education programs include the IFC-Milken Institute Capital Markets Training Program as well as the following professional and executive certificates:
- Certified Youth Sports Administrator
-
The rapidly changing sports market is requiring more sophisticated marketing and greater fiscal responsibility from sports organizations and management. At the same time, youth sports managers do not often have the time, resources or opportunity to earn an advanced management degree or receive relevant management training.
The National Council of Youth Sports has partnered with the George Washington University School of Business to develop a customized, flexible and affordable educational program that provides needed management-related courses that are ideal for youth sports administrators, managers, volunteers, and coaches who do not have the time to attend an in-person, classroom program. The Certified Youth Sports Administrator program was designed with convenience in mind. Students have three months to complete each course online. Users can bookmark their spot in the lecture so they can exit and re-enter the course. It’s accessible 24 hours a day, and online learning gives users the opportunity to learn at their own pace.
Courses offered are:
-
Marketing Sports Organizations
-
Sponsorship and Negotiations
-
Risk Management
-
Event Management
-
Funding Sports Organizations
-
Management and Leadership of Sports Organizations
Completion of all six courses is required for the Certified Sports Administrator certificate.
-
- Cultural Heritage Tourism
-
Increasingly, travelers are interested in authentic experiences that will allow them to witness firsthand the lives and traditions of indigenous people. And for these communities, which are often marginalized and struggling to find alternative ways to increase their livelihoods, tourism can provide an economic incentive to sustainably maintain their cultural and natural resources while fostering a sense of cultural pride.
Our program is designed to provide tourism entrepreneurs and community leaders with the tools to identify and develop the assets that would most appeal to tourists — from cooking and crafts workshops to nature walks to historical sites.
What can you expect to gain from the program?
- Develop an understanding of trends in cultural heritage and native tourism
- Learn best options and approaches for managing tourism at the community level
- An understanding of how to conduct a comprehensive tourism assessment and evaluate the potential of cultural heritage tourism for your community
- The tools needed to introduce cultural heritage tourism to your community and to plan for its adoption and growth
- Event Management
-
Meetings, music and film festivals, fundraisers, trade shows, conferences... whether it’s a spectacular celebration or a buttoned-up business meeting, coordinating the multiple moving parts of any event requires thorough research, planning, promotion and seamless coordination.
The GW School of Business (GWSB) Professional Certificate in Event Management prepares you to design, plan, and execute successful events.
The Professional Certificate in Event Management program is a non-degree, non-credit program that provides continuing education units (CEUs). This program may be completed in the classroom, online, or in a blended format that combines both online and on-campus courses.
What can you expect to gain from the program?
After successfully completing the Core Course Series, which gives you the foundational skills of event management, you can choose a focus track: corporate event management or live event management.
- Learn best practices and current in the design, planning, and execution of successful events and meetings.
- Gain insight into the event and meeting industry by studying scenarios and completing activities involving seminars, conventions, conferences, expositions, trade shows and special events.
- Learn how to conduct effective event and meeting management research, including needs assessments, site analyses, situation analyses and feasibility studies.
- The Minerva Program
-
The Minerva Program is a 16-week executive education program in modern market economics. Created in 1994, the program is designed specifically for public- and private-sector executives from Latin America.
Minerva Program participants master concepts in economics, finance, economic policy-making, regulation, and public ethics. Program participants receive:
- A deeper understanding of modern market economics
- A broader perspective on the impact of local, state, and national policies have on the welfare of a nation
- An opportunity to observe how public and private entities operate in the United States
- An overview of how private and international financial institutions operate in the global marketplace
- A firm grasp of the domestic and global challenges facing developing economies
Minerva Program participants return to their home countries with an improved understanding of the roles of both the public- and private-sectors, and with an awareness of the policy measures necessary to promote economic development.
To date, the program has graduated more than 500 Latin American executives, many of whom credit the Minerva Program experience for their subsequent promotions to highly prominent positions.
A Focused Curriculum
The Minerva Program’s curriculum combines classroom lectures, seminars, and off-campus visits.
Classroom Lectures
The program’s theoretical content, presented in a small-group lecture format by prominent GW professors, consists of five major modules:
- Principles of Microeconomics
- Principles of Macroeconomics
- International Trade Theory
- The Role of the Financial System
- The Role of Government
Seminars and Presentations
Seminars and presentations focus on current topics in economic theory and their applications, such as:
- Economic and Financial Stability
- Financial Systems and Risks
- Measuring Government Performance
- The Costs of Corruption
Off-Campus Visits
Because the program takes place in Washington, D.C., participants get to visit many of the federal and multilateral institutions headquartered there, such as the Federal Reserve, the World Bank, the International Monetary Fund, the Inter-American Development Bank, and other world-class organizations.
Graduate-level GW Elective Course
Participants also take one formal graduate-level university course in the subject area that best fits their individual professional interests.
Research Paper
Each Minerva participant writes a substantial research paper, in English, that applies his or her theoretical studies to current policy issues at home.
Who Can Participate?
Participants in the Minerva Program are chosen through a rigorous screening process. The program draws participants from all levels of government and industry. Ideal candidates possess:
- A Bachelor’s degree
- At least five years of professional experience
- A command of oral and written English
- The potential for superior performance in their chosen career paths
Applicants are carefully screened in an interview with the director of the Minerva Program to determine their suitability for the demands of the program.
- Sports Philanthropy
-
The Sports Philanthropy Executive Certificate Program at the GW School of Business — the first and premiere program of its kind — provides a groundbreaking online curriculum tailored to the unique needs of those who work for professional sports teams, leagues, athletic foundations, sports-related companies with an emphasis on corporate social responsibility, non-profits using sports for social good and for individuals looking to enter the field. The program is in partnership with the GW Sports Management MBA Program, ranked the number three postgraduate sports business program in the country by SportBusiness International Magazine.
Built around your busy schedule, the certificate includes 10 core online courses, guest calls with industry leaders and a capstone project that will bring together elements of what students learn during the program. The program also includes a two-day in-person residency at the beginning of each cohort. This residency will not only provide an opportunity for experiential learning but will allow time to meet fellow students and exchange ideas.
- Sustainable Tourism Destination Management
-
Well-planned and sustainably managed tourism can contribute to the environmental, social and economic health of destinations. In fact, the United Nations declared 2017 the International Year of Sustainable Tourism because of the industry’s ability to contribute to key Sustainable Development Goals.
The George Washington University’s Sustainable Tourism Destination Management program provides a strategic overview of responsible destination management along with practical applications. The certificate is designed for tourism professionals and career changers who want to advance their careers and take advantage of the increasing opportunities in the field. Participants will learn strategies and tools for recognizing and developing tourism products, creating visitor markets, minimizing the potentially negative effects of tourism and enhancing the sustainability of destinations so that they remain viable and attractive to visitors, and support their host communities.
What can you expect to gain from the program?
- Strategies to sustainably develop and manage tourism destinations
- Essential information on effective promotion
- Guidance on designing tourism policies and working with stakeholders
- Instruction on developing new tourism experiences and products
- An overview and introduction to key players in the field
- Skill sets that you can apply to your career right now
Additional programs available include GW's graduate certificates in business analytics, artificial intelligence, management, corporate responsibility, and much more.