Individualized Field of Study


The career objectives of most BBA students can be easily met by one of the standard BBA concentrations, in which case pursuing an Individualized Field of study is not recommended. The purpose of the Individualized Field is to assist students who have a clear career objective that falls outside of the standard BBA concentrations.

Program of Study

The program of study for Individualized Fields varies greatly depending on the individual student. As part of the application process, the student must create a proposal composed of the following core requirements:


For students entering GWSB in Fall 2014 or after:

  • Five (5) Field Courses
  • One (1) International Focus Field Course

Past GWSB students have pursued Individualized Fields in the following areas

  • Health Administration
  • Human Resource Management
  • Performing Arts Management
  • Strategic Management
  • Supply Chain Management

Application Criteria, Components & Process

Complete criteria and application directions can be found in the Individualized Field Application Packet.  Two key factors to be aware of:

  • GWSB students must have a 3.2 or higher cumulative GPA in order to submit an Individualized Field proposal.
  • Proposals must be submitted before the start of Junior year.

Important Note

The Individualized Field application process typically takes 10-12 weeks from initial research to receiving the faculty committee’s final decision. Students are advised not to take proposed courses prior to approval of the Individualized Field.