Graduate Certificate in Marketing and Brand Management

The Graduate Certificate in Marketing and Brand Management provides students with an in-depth understanding of the interface between marketing and brand management. The exciting area of brand management is considered by top executives to be a high-demand marketing specialty. Students will learn to strategically manage brands to help organizations create customer value, increase name recognition, and build brand loyalty in local and global markets. Students will acquire the knowledge needed to design organizational brand identity, manage the customer experience, measure and analyze brand performance, and differentiate brand communication strategies.

Students must complete all of the required and elective credits from the course options below and are expected to maintain a cumulative grade point average of 3.0 or above. Courses completed as a non-degree student are not eligible for application towards the certificate requirements.

 

Certificate Requirements

The following requirements must be fulfilled: 12 credits, including 9 credits in required courses and one 3-credit elective course.

Prerequisite
MBAD 6274Marketing
Required
MKTG 6248Advertising and Marketing Communications Strategy
or MKTG 6256 Integrated Marketing Communication
MKTG 6255Strategic Brand Management
Elective
Two courses selected from the following:
MKTG 6242Buyer Behavior
MKTG 6243Marketing Research
MKTG 6246Marketing of Services
MKTG 6251Product Management
MKTG 6259Marketing Strategy