Graduate Certificate in Marketing & Brand Management

The Graduate Certificate in Marketing and Brand Management provides students with an in-depth understanding of the interface between marketing and brand management. The exciting area of brand management is considered by top executives to be a high-demand marketing specialty. Students will learn to strategically manage brands to help organizations create customer value, increase name recognition, and build brand loyalty in local and global markets. Students will acquire the knowledge needed to design organizational brand identity, manage the customer experience, measure and analyze brand performance, and differentiate brand communication strategies.

Certificate Requirements

  • Completion of all required and elective credits from the course options listed below
  • Completion of the certificate with a cumulative grade point average of 3.0 or above

In addition, students should be aware of the following course application limitations:

  • Courses taken by non-degree students are not eligible to be applied towards certificates.
  • Students may only apply a course to two program requirements (for example, MBAD 6224 may be applied to both the MBA and the graduate certificate, but that course cannot subsequently be applied to any other degree or certificate requirements).
  • Students who choose to enroll in two graduate certificates may only "double count" up to six credits between the two certificates; all remaining requirements (typically, 18 credits for two certificates) must be unique to each certificate.

Required • 9 Credits

  • MBAD 6274 | Marketing AND
  • MKTG 6255 | Strategic Brand Management AND
  • MKTG 6248 | Advertising and Marketing Communications Strategy OR
    • MKTG 6256 | Integrated Marketing Communication

Electives • 3 Credits

  • IBUS 6201 | International Marketing
  • MKTG 6242 | Buyer Behavior
  • MKTG 6243 | Marketing Research
  • MKTG 6246 | Marketing of Services
  • MKTG 6251 | Product Management