Graduate Certificate in Marketing and Brand Management
The Graduate Certificate in Marketing and Brand Management provides students with an in-depth understanding of the interface between marketing and brand management. The exciting area of brand management is considered by top executives to be a high-demand marketing specialty. Students will learn to strategically manage brands to help organizations create customer value, increase name recognition, and build brand loyalty in local and global markets. Students will acquire the knowledge needed to design organizational brand identity, manage the customer experience, measure and analyze brand performance, and differentiate brand communication strategies.
Students must complete all of the required and elective credits from the course options below and are expected to maintain a cumulative grade point average of 3.0 or above. Courses completed as a non-degree student are not eligible for application towards the certificate requirements.
|MKTG 6248||Advertising and Marketing Communications Strategy|
|or MKTG 6256||Integrated Marketing Communication|
|MKTG 6255||Strategic Brand Management|
|One course selected from the following:|
|MKTG 6242||Buyer Behavior|
|MKTG 6243||Marketing Research|
|MKTG 6251||Product Management|
|MKTG 6259||Marketing Strategy|
|MKTG 6261||Dynamic Pricing Strategy|