MS in Marketing
MS in Marketing
Optimize your career in the marketing communications field with a Master's in Marketing (MSM) degree at the GW School of Business (GWSB). Innovative academics and hands-on experiential learning cultivate a comprehensive understanding of marketing management, digital marketing and brand management. Designed to prepare enterprising professionals to shape the future of marketing, the program equips professionals with the skills necessary to reach audiences and connect experiences in a meaningful way by shaping, guiding and innovating the consumer experience amid the digital revolution. Master leading marketing technologies, including analytics and data-based marketing tools, while you explore emerging issues such as the paradox of privacy and using ethical AI to produce content that generates leads and keeps up with followers on social platforms.
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Program Features
Full-time or Part-time
Pursue this degree at your own pace. Average completion time: 1.5 years (full-time) or 2 years (part-time). Entry semester: fall or spring.
Dedicated Career Coaching
Our Fowler Career Center and Careers360 program connect you with employers and mentors in consulting, finance, and marketing.
Dual Degree Programs
Pursue this master's degree while also earning your MBA.
Global and Experiential Learning
Options for short-term overseas study and experiential education.
See Where Our Graduates Have Landed
GWSB’s extensive network of over 60,000 graduates spans 260+ organizations across the public and private sector and around the world. Our alumni regularly connect with current students and fellow alumni, attend events, mentor, and help GWSB evolve and expand. It’s this involvement by our graduates that truly contributes to the success of the school.
- Amazon
- Chevron
- Deloitte
- Lilly
- Microsoft
"While attending classes taught by Professors Salah Hassan and Lynda Maddox, I had the opportunity to learn while also putting my knowledge to the test by working with real-life clients. Both classes helped me to prepare for my career in a unique way."
Joanna Miller
MS in Marketing '23
Explore This Program
This program teaches students customer decision-making processes, then explores how to influence consumers in global market strategy, advertising and marketing communications, customer relationship management, digital marketing and marketing analytics. Students have an opportunity to gain skills in software, such as Microsoft Excel, and are also taught theories on pricing, brand and campaign strategy. This program is taught through experiential education, including client-based projects, case studies and simulations to give students experience and a competitive edge.
Sample Courses Below (* indicates an elective course)
Marketing Strategy & Insights
- Marketing
- Buyer Behavior
- Marketing Research
- Global Marketing Strategy*
- Strategic Brand Management
Data-Driven Digital Marketing
- Digital Marketing in the Age of AI
- Dynamic Pricing Strategy*
- Digital Marketing Analytics*
- Marketing Decision Analytics*
- Artificial Intelligence and Machine Learning for Marketing Automation*
- Marketing Relational Databases and Customer Relationship Management*
Brand & Product Management
- Advertising and Marketing Communications Strategy
- Professional Selling in Technology and Luxury Markets*
- Product Management*
Total Credits: 33 | Commitment: Part-Time or Full-Time | Location: In-Person
Length of Program: Expected completion for the full-time program is under two years
Meet Your Team
Admissions Team
business
gwu [dot] edu (subject: MS%20in%20Marketing%20admissions) (Email Admissions Team)
Faculty Director
Academic Advisor
Why GW Business?
From the heart of Washington, D.C., the MS in Marketing program offers extraordinary access to global institutions, government agencies and multinational corporations for robust networking, internships and job placement opportunities. The innovative classroom features world-renowned faculty who partner with industry leading guest speakers from top brands to provide you with insights and connections that enhance your career prospects.
