The MS in Marketing program at the GW School of Business. Image shows work colleagues seated and conversing at a conference table.


Reach Audiences, Connect Experiences

The future of marketing is about shaping, guiding and innovating the consumption experience, bringing all the resources of the digital revolution to understand audiences and influence behavior. The Master of Science in Marketing (MSM) degree provides students with a comprehensive understanding of marketing management, digital marketing, and brand management. Students receive an experiential education with in-depth training in designing organizational brand identities, managing the customer experience, and measuring and segmenting brand communication strategies across channels.

  • Learn from distinguished faculty with expertise in brand management, digital and social media marketing, competitive strategy, international marketing, strategic alliances, new product management, services marketing, channels of distribution, integrated marketing communications, marketing for social causes, and marketing for public policy.
  • Use today’s leading marketing technologies and gain mastery of analytics and data-based marketing tools.
  • Access all the resources of the GW School of Business, including hands-on experiential opportunities, large alumni networks, industry engagement, and a dedicated career center.
  • Participate in an innovative classroom that features industry leaders across top brands as guest speakers.

Academic Program

At the GW School of Business, we set students up for their own unique career in marketing. Students have flexibility in elective course selection to ensure that what they take prepares them for their career path.

  • Program starts in fall and spring; no summer start.
  • Time to completion: The MS in Marketing degree program can be completed full-time or part-time in approximately 18 to 24 months. 
  • Courses and credit hours: Ten courses (30 credit hours) are required to complete the degree. Students will take five required core courses (15 credit hours) and choose five marketing elective courses (15 credit hours) to customize the degree.  
  • Course sequence: All students will complete the MBAD 6274 - Marketing course in their first semester. 
  • Course timing: Courses are primarily offered in the evening to accommodate students who are working full-time. 
  • Prerequisite courses: Required courses are not prerequisite courses and can be taken in any order, with the exception of MBAD 6274 - Marketing (offered in both the fall and spring semesters). It can also be substituted (with permission) for students entering the program who have five years of professional experience in marketing. 
  • Certificates: Students can begin with one of the marketing certificates and then work with their academic advisor to later enroll in the MS in Marketing program.

Required Courses (15 credit hours):


6274 Marketing 

All Semesters

6252 Digital Marketing

Fall & Spring

6242 Buyer Behavior


6243 Marketing Research


6256 Integrated Marketing Communication or


6248 Advertising & Marketing Communication Strategy



Elective Courses (15 credit hours):


6255 Strategic Brand Management


6262 Digital Marketing Analytics


6265 Customer Relationship Management


6290 Artificial Intelligence and Marketing Strategy 


6246 Marketing of Services


6261 Dynamic Pricing Strategy


6263 Marketing Decision Analytics


6264 Artificial Intelligence and Machine Learning for Marketing Automation


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Degree Requirements

The following requirements must be fulfilled: 30 credits, including 15 credits in required courses and 15 credits in elective courses.

MBAD 6274Marketing
MKTG 6242Buyer Behavior
MKTG 6243Marketing Research
MKTG 6248Advertising and Marketing Communications Strategy
or MKTG 6256 Integrated Marketing Communication
MKTG 6252Digital Marketing
15 credits in elective courses selected from the following:
MKTG 6246Marketing of Services
MKTG 6255Strategic Brand Management
MKTG 6261Dynamic Pricing Strategy
MKTG 6262Digital Marketing Analytics
MKTG 6263Marketing Decision Analytics
MKTG 6264Artificial Intelligence and Machine Learning for Marketing Automation
MKTG 6265Marketing Relational Databases and Customer Relationship Management
MKTG 6290Special Topics



Please view our How to Apply page for the official process and checklist for applying to the MS in Marketing program. There are no additional requirements for applying to this program.

Admission to the MSM program is highly competitive and enrollment is limited. The MSM program seeks social, ethnic, cultural and geographical diversity in its student body.

  • Bachelor’s degree from a regionally accredited college or university
  • Strong academic performance
  • Demonstrated professional interest in marketing

To be considered complete, the following must be included in the application:

  • Completed online application form
  • Application fee (non-refundable)
  • Current résumé uploaded through the online application system
  • One letter of recommendation from a professional and/or academic reference
  • Statement of Purpose: In no more than 500 words, describe how the Master of Science in Marketing program fits into your professional life and your career objectives.
  • Please review the International Student Requirements section of the How to Apply page.


Application Deadlines

Candidates seeking financial assistance and international students requiring visas are encouraged to apply early. Only completed applications, with all required materials, will be considered for admission.




N/A (Spring 2023 deadline coming soon!)

N/A (Summer 2023 deadline coming soon!)

June 1, 2022


Please note: Summer deadlines only apply to the Master of Accountancy (MAccy) program. MAccy students requiring an F1 visa should limit their applications to the fall or spring semesters only.

Tuition and Other Costs

Explore tuition rates and fees, view health insurance and housing costs, and more.

Please visit the Student Accounts Office for a complete list of tuition rates and fees.

  • Student Health Insurance
    GW offers voluntary comprehensive health insurance through Aetna Student Health. All F-1 and J-1 international students are automatically enrolled. See the Student Health Insurance page for rates and other important information.
  • Housing
    View information about on-campus and off-campus housing for full-time GW graduate students.

Financial Resources

From scholarships and fellowships to loans and work-study arrangements, we offer a wealth of resources to help you finance your degree.

The GW School of Business offers merit-based fellowships to incoming students at the time of admission. While applying to graduate degree programs at GWSB, prospective students may opt in to be automatically considered for all fellowship award opportunities funded by the School of Business, as well as various University-funded tuition awards administered by the Office of Graduate Student Assistantships and Fellowships (OGSAF). Unless otherwise stated, no separate application is required.

In limited circumstances, current students may also be eligible for merit-based tuition fellowship awards.

For more information, explore the GWSB Fellowships and Financial Support page.

The Office of Graduate Student Assistantships and Fellowships (OGSAF) maintains a comprehensive database of GW and external fellowships to support graduate-level study and/or research. Incoming and current students are encouraged to browse the OGSAF website for information about additional merit-based funding opportunities.

U.S. Citizens and eligible noncitizens may qualify for:

  • Federally sponsored education loans through the Federal Direct Unsubsidized Loan and Federal Graduate PLUS Loan Programs
  • Need-based financial assistance through the Federal Work Study Program, which allows students to earn income while working part-time at pre-approved organizations during their program

To apply for federal financial aid, submit the Free Application for Federal Student Aid (FAFSA) by the appropriate deadline using GW’s FAFSA school code: 001444. Please note that students must apply for federal financial aid each academic year.

Visit the Office of Student Financial Assistance for details about eligibility criteria, application steps, and deadlines. Information about alternate private and federal loans is also available.

Employer Discounts

The GW School of Business offers a tuition discount to current employees of the following companies:

  • Booz Allen Hamilton
  • Leidos
  • Lockheed Martin
  • Organization of American States (GS/OAS)
  • SAIC

Please note that eligible programs vary by employer. For details about eligibility, conditions, and the application process, visit the Employer Tuition Discounts page.

Grad2Grad Program

GW undergraduate students who continue their studies at GW by enrolling in certain graduate degree or certificate programs may qualify for a 10 percent graduate tuition reduction through the Grad2Grad program. For information about eligibility and the application process, visit the Grad2Grad page.

Nationally recognized as a top military- and veteran-friendly university, GW offers a wealth of services and benefits to student veterans, military personnel, and dependents of the United States Armed Forces. As a proud participant in the Yellow Ribbon Program, GW funds tuition expenses exceeding the maximum base pay amount covered through the GI Bill®, and its contributions are matched by the Department of Veteran Affairs.

For more information about the Yellow Ribbon Program and other education benefits, visit GW Veteran & Military Services (VMS).

GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website.

The F. David Fowler Career Center supports GWSB student and alumni professional development by providing career management resources, career fairs and expos, and employer information sessions. GWSB students also have access to employment services and resources provided through GW’s Center for Career Services.

Handshake is the official online recruiting platform and event calendar for the F. David Fowler Career Center and the Center for Career Services. To search for jobs and internships, find and register for events, and connect with career coaches, log in to Handshake.

Federal Work Study

The Federal Work Study Program is a federally-funded and need-based work program that allows GW students to earn income through part-time employment during the academic year at GW and other pre-approved organizations. Graduate students interested in the program must submit the FAFSA and apply through the Office of Student Financial Assistance.

The Center for Career Services provides awarded students assistance with finding positions. Visit the Center for Career Services for information about the Federal Work Study Program at GW.

International Students

Students studying at GW on F-1 or J-1 visas may have additional restrictions on their employment due to visa regulations. F-1 Students are required to obtain Curricular Practical Training (CPT) authorization from the International Services Office for all paid, off-campus internships and employment. GW-sponsored J-1 Exchange Visitors are required to obtain employment authorization for all employment, whether on-campus or off-campus.

For more information about the CPT application process, see GWSB Global & Experiential Education’s Curricular Practical Training page.

For information about how your visa status may affect your employment options, please visit the International Services Office.

The Student Accounts Office manages all student accounts and processes student bills, refunds, disbursements, payment plan enrollment, employer reimbursements, third party billing, and financial holds. For inquiries regarding your Student eBill, tuition and fees, or payment options and due dates, visit the Student Accounts Office.


Next Steps

Apply Now

Applications are submitted through the GW Student Portal. You can sign up for an account if you don't have one.

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