School of Business

 

Johan Ferreira

Johan Ferreira

Johan Ferreira

Teaching Associate Professor of Marketing

Contact:

Office Phone: (202) 994-0849
Curriculum Vitae
LinkedIn
2201 G Street NW Washington, D.C. 20052

Dr. Johan A. Ferreira is a Teaching Associate Professor of Marketing at the George Washington University School of Business, where he teaches both undergraduate and graduate courses, including Consumer Behavior, Contemporary Marketing Management, Global Marketing, Pricing Strategy, and Product Management. Since joining GW in 2016, he has been recognized repeatedly for his outstanding teaching contributions, including the Dean’s Teaching Award, the Joseph P. Dymond Distinguished Teaching Award, and induction into GW’s Academy of Distinguished Teachers.

Born in Bloemfontein, South Africa, Dr. Ferreira earned his B.Sc., B.Sc. Honors, M.Sc., and Ph.D. in Organic Chemistry from Free State University, where he was the recipient of numerous academic honors and awards. He later completed an MBA in Marketing at Rutgers University, graduating cum laude and launching a successful industry career. He recently returned to academic study and earned a BA, BA Honors, and MA (all cum laude) in Afrikaans Linguistics from the University of South Africa. His master’s thesis received the South African Academy of Science and Arts’ Marius Jooste Prize, as well as the NB Publishers’ Human & Rousseau Award.

Before joining academia full-time, Dr. Ferreira built an international career that spanned scientific research, product management, and healthcare marketing. At the Schering-Plough Research Institute, he worked as a medicinal chemist. He then served in progressive global marketing roles at Thermo Fisher Scientific, eventually managing a portfolio of over 120,000 products. Later, as Senior Vice President and Group Account Director at GSW (then an inVentiv Health company), he developed award-winning campaigns, including Stryker’s “GetAroundKnee” direct-to-patient initiative to revitalize Triathlon – the company's blockbuster total knee replacement system.

Dr. Ferreira’s research interests are interdisciplinary, bridging marketing and linguistics. His work appears in peer-reviewed journals. He is a member of the American Marketing Association, Beta Gamma Sigma, and the Linguistic Society of America.

Outside the classroom, Johan enjoys hiking and traveling.

Book Chapters

  • Barton DHR, Jaszberenyi JCs, and Ferreira JA. 1997. “Free Radical Deoxygenation of Thiocarbonyl Derivatives of Alcohols.” In: S Hanessian (Ed.) Preparative Carbohydrate Chemistry. New York, NY: Marcel Dekker, pp. 151-172.

Conference Proceedings

  • Barton DHR and Ferreira JA. 1997. “New Reactions of the Thiocarbonyl Function. The Synthesis of Hindered Peptides”. In: M Luby (Ed.) Proceedings of the 17th International Symposium on the Organic Chemistry of Sulfur. New York, NY: Gordon and Breach.

Refereed Journal Articles

  • Ferreira JA and Saal, EO. 2022. “Enkele onderskeidende stylkenmerke van, en die totstandkoming van sosiale betekenis in, Generasie X se SMS-Afrikaans.” LitNet Akademies 19(3). https://doi.org/10.56273/1995-5928/2022/j19n3b9.
  • Aki C, Chao J, Ferreira JA, Dwyer MP, Yu Y, Chao J, Merritt RJ, Lai G, Wu M, Hipkin RW, Fan X, Gonsiorek W, Fosseta J, Rindgen D, Fine J, Lundell D, Taveras AG, and Biju P. 2009. “Diaminocyclobutenediones as Potent and Orally Bioavailable CXCR2 Receptor Antagonists: SAR in the Phenolic Amide Region”. Bioorganic & Medicinal Chemistry Letters 19(15), 4446-4449.
  • Rivera J, Jayasuriya N, Rane D, Keertikar K, Ferreira JA, Chao J, Minor K, and Guzi T. 2002. “Synthesis of Substituted 1H-Imidazol-1-ylmethylpiperidines. Facile Separation of 1,4- and 1,5-Disubstituted Imidazoles”. Tetrahedron Letters 43, 8917-8919.
  • Barton DHR and Ferreira JA. 1997. “New Reactions of the Thiocarbonyl Function. The Synthesis of Hindered Peptides”. Phosphorus, Sulfur, Silicon, and the Related Elements 120-121, 1-20.
  • Barton DHR and Ferreira JA. 1996. “N-Hydroxypyridine-2(1H)-thione Derivatives of Carboxylic Acids as Activated Esters. Part I. The Synthesis of Carboxamides”. Tetrahedron 52, 9347-9366.
  • Barton DHR and Ferreira JA. 1996. “N-Hydroxypyridine-2(1H)-thione Derivatives of Carboxylic Acids as Activated Esters. Part II. Applications in Peptide Synthesis”. Tetrahedron 52, 9367-9386.
  • De Almeida MV, Barton DHR, Bytheway I, Ferreira JA, Hall MB, Liu W, Taylor DK, and Thomson L. 1995. “Preparation and Thermal Decomposition of N,N’-Diacyl-N,N’-Dialkoxyhydrazines: Synthetic Applications and Mechanistic Insights.” Journal of the American Chemical Society 117, 4870-4874.
  • Ferreira JA, Nel JW, Brandt EV, Bezuidenhoudt BCB, and Ferreira D. 1995. “Oligomeric Isoflavonoids. Part 3. Daljanelins A-D, the First Pterocarpan- and Isoflavonoid-Neoflavonoid Analogues”. Journal of the Chemical Society, Perkin Transactions 1, 1049-1056.

Undergraduate

MKTG 3142W Consumer Behavior
MKTG 4162 Pricing Strategy: Competitive and Dynamic Pricing
MKTG 4900W Product Marketing Management

Graduate

MBAD 6274 Marketing
MKTG 6251 Product Marketing Strategy
MKTG 6261 Dynamic Pricing Strategy
 

  • 2023 MA in Afrikaans Linguistics (cum laude), The University of South Africa, Pretoria, South Africa
  • 2020 BA Honours in Afrikaans Linguistics (cum laude), The University of South Africa, Pretoria, South Africa
  • 2018 BA in Afrikaans and General Linguistics (cum laude), The University of South Africa, Pretoria, South Africa
  • 2002 MBA (concentration in Marketing; cum laude), Rutgers—The State University of New Jersey, Newark
  • 1996 PhD in Organic Chemistry, Free State University, Bloemfontein, South Africa
  • 1994 MSc in Organic Chemistry (cum laude), Free State University, Bloemfontein, South Africa
  • 1992 BSc Honours in Chemistry (cum laude), Free State University, Bloemfontein, South Africa
  • 1991 BSc in Applied Mathematics and Chemistry (cum laude), Free State University, Bloemfontein, South Africa

Johan Ferreira is a results-driven marketing executive with 15 years of experience marketing scientifically complex products in the worldwide biotechnology, health and wellness, life science, medical device, and pharmaceutical industries. He is also a passionate educator who effectively relays his practical experience into positive learning outcomes in the classroom.

  • Advertising
  • Brand Strategy and Management
  • Consumer Behavior
  • Distribution Channel Development
  • Global Marketing
  • Integrated Marketing Communications
  • Marketing Research
  • Marketing Strategy
  • New Product Development
  • Pricing Strategy
  • Product Management
     
  • 2025        Outstanding Global Master of Business Administration Teaching Award
  • 2024        Joseph P. Dymond Writing in the Disciplines Distinguished Teaching Award
  • 2024        Nominated as a candidate and finalist for Professor of the Year by GWU Athletics
  • 2024        Inducted into the Academy of Distinguished Teachers
  • 2023        Outstanding Undergraduate Faculty Teaching Award in the School of Business
  • 2022        Dean’s Teaching Award (Specialized Faculty) in the School of Business
  • 2019        Nominated as a candidate and finalist for Professor of the Year by GWU Athletics