Johan Ferreira

Johan Ferreira

Johan Ferreira

Teaching Assistant Professor of Marketing


2201 G Street NW Washington, D.C. 20052

Dr. Johan Ferreira is a teaching assistant professor of Marketing at the George Washington University School of Business (GWSB).

Professor Johan Ferreira received his PhD, MSc and BSc in Organic Chemistry and a BSc in Applied Mathematics and Chemistry, all from Free State University, Bloemfontein (South Africa), an MBA from Rutgers, and a BA in Afrikaans and General Linguistics from The University of South Africa, Pretoria (South Africa). He has twenty years of experience as a senior executive at global companies marketing scientifically complex products in the biotechnology, health and wellness, life science, medical device, and pharmaceutical industries worldwide. He holds five scientific patents. His career started at Fisher Scientific International, where he adapted products to local markets across the Americas, Europe/Africa/Middle East, and Asia-Pacific, optimized revenue by pricing these products competitively notwithstanding the cost-escalation challenges posed by tariffs and global logistics and established effective distribution channels in markets lacking the necessary infrastructure. He then moved to GSW — one of the world’s premier healthcare marketing communications companies — where he built blockbuster brands in the world’s key pharmaceutical markets with campaigns targeting patients, healthcare providers, or both. Professor Ferreira has taught undergraduate and graduate-level courses in marketing at Rutgers’ Graduate School of Management and the George Washington University School of Business. He has broad interests and experience in teaching courses in Global Marketing, Pricing Strategy, Consumer Behavior, New Product Development, Advertising and other areas.

  • Rivera J, Jayasuriya N, Rane D, Keertikar K, Ferreira JA, Chao J, Minor K, and Guzi T. 2002. “Synthesis of Substituted 1H- Imidazol-1-ylmethylpiperidines. Facile Separation of 1,4- and 1,5-Disubstituted Imidazoles”. Tetrahedron Letters 43, 8917-8919.
  • Barton DHR* and Ferreira JA. 1997. “New Reactions of the Thiocarbonyl Function. The Synthesis of Hindered Peptides.” Phosphorus, Sulfur, Silicon, and the Related Elements 120-121, 1-20.
  • Barton DHR* and Ferreira JA. 1996. “N-Hydroxypyridine-2(1H)-thione Derivatives of Carboxylic Acids as Activated Esters. Part I. The Synthesis of Carboxamides.” Tetrahedron 52, 9347-9366.
  • Barton DHR* and Ferreira JA. 1996. “N-Hydroxypyridine-2(1H)-thione Derivatives of Carboxylic Acids as Activated Esters. Part II. Applications in Peptide Synthesis.” Tetrahedron 52, 9367-9386.
  • Ferreira JA, Nel JW, Brandt EV, Bezuidenhoudt BCB, and Ferreira D. 1995. “Oligomeric Isoflavonoids. Part 3. Daljanelins A- D, the First Pterocarpan- and Isoflavonoid-Neoflavonoid Analogues.” Journal of the Chemical Society, Perkin Transactions 1, 1049-1056.

*Sir Derek Barton won the 1969 Nobel Prize in Chemistry

MKTG 6260 - Global Marketing Strategy

An elective course in the MBA, Graduate Certificate in Marketing & Brand Management. An undergraduate version is also offered.

William Shakespeare coined the phrase “the world is my oyster” more than 400 years ago in the play, The Merry Wives of Windsor. Shakespeare’s phrase rings truer today than ever before as domestic companies increasingly pursue international opportunities given the extent to which globalization has enabled access to new customer segments. The purpose of this course is to familiarize students with the development and implementation of marketing strategy in the global arena; at its core, the course demonstrates how the practice of global marketing is both similar to and different from that of domestic marketing. The framework used to do this is the “marketing playbook”, which involves first conducting a detailed situational analysis, then developing marketing strategy (comprising segmentation, targeting, and positioning), and finally implementing marketing strategy through the four Ps of the marketing mix – product, price, place, and promotion. Throughout, emphasis is placed on the cultural sensitivity marketers must exhibit to succeed in a complex global environment. The course relies on both theory and practice; accordingly, students are required to demonstrate their understanding of the key concepts, principles, and theories through homework assignments and tests, and to show their ability to implement these concepts, principles, and theories by performing a detailed marketing analysis of a geocentric offering of their choice.