Yixin Lu

Associate Professor of Information Systems & Technology Management

Contact:

Email: Yixin Lu

Office Phone: (202) 994-5975

2201 G Street NW, Suite 506 Washington, DC 20052

Yixin Lu is an associate professor of Information Systems at the George Washington University School of Business. She received her Ph.D. from Rotterdam School of Management, Erasmus University.

Yixin's research focuses on the strategic use of information and its impact on decision making. She applies interdisciplinary approaches combining econometrics, game theory, controlled lab experiment, large-scale randomized experiment, and machine learning techniques to identify and quantify the impact of technological advancement on individuals, organizations, and society. Her research has been published in top journals such as Information Systems Research, Management Science, and MIS Quarterly. Yixin has won the Dean's Emerging Scholar Award and Outstanding ISTM Faculty Award at GWSB. She is also the winner of the AIS Impact Award (2020), the AIS Early Career Award (2021), and the INFORMS ISS Design Science Award (2021).

Auction Design
Business Intelligence
Digital Markets
Healthcare Analytics

Yixin will be teaching Introduction to Programming (ISTM 3119) and Python Program Database Applications (ISTM 6200) in Spring 2022. Since joining GWSB, she has taught the following courses:

Foundations of Artificial Intelligence (ISTM 6214, Online)

Python Program Database Applications (ISTM 6200)
Introduction to Programming (ISTM 3119)
Management Information Systems Technology (BADM 2301)

Lu, Y., A. Gupta, W. Ketter, and E. van Heck. "Exploring Bidder Heterogeneity in B2B Auctions: Evidence from the Dutch Flower Auctions," MIS Quarterly, 40(3), 2016.
Lu, Y., A. Gupta, W. Ketter, and E. van Heck. "Dynamic Decision-Making in B2B Sequential Auctions: A Structural Econometric Approach," Management Science, 65(8), 2019.
Lu, Y., A. Gupta, W. Ketter, and E. van Heck. "Information Transparency in B2B Auction Markets: Theory and Evidence from a Field Experiment," Management Science, 65(9), 2019.
W. Chen*, Lu, Y.*, L. Qiu, and S. Kumar. "Designing Personalized Treatment Plans for Breast Cancer," Information Systems Research, Forthcoming.
*equal authorship
Lu, Y., A. Gupta, W. Ketter, and E. van Heck. "Designing Hybrid Mechanisms to Overcome Congestion in Sequential Dutch Auctions," MIS Quarterly, Forthcoming.

INFORMS ISS Design Science Award 2021
Association for Information Systems (AIS) Early Career Award 2021
Information Systems Research Best Reviewer Award 2021
Outstanding ISTM Faculty Award, The George Washington University School of Business 2021
AIS Impact Award 2020
Best Associate Editor Award, International Conference on Information Systems (ICIS) 2020
Best Paper Award (runner-up), Conference on Health IT and Analytics 2020
Dean's Emerging Scholar Award, George Washington University School of Business 2020
Distinguished Service Award, Workshop of Information Technology and Systems 2019
Best Paper Award (runner-up), The Hawaii International Conference on System Sciences 2018
European Research Paper of the Year Award (Finalist) 2017
Distinguished Service Award, Workshop of Information Technology and Systems 2016
Jo van Nunen Dissertation Award (Finalist), Netherlands 2015
Best Dissertation Award (runner-up), ERIM, Erasmus University 2015
Best Video Presentation (runner-up), Conference on Information Systems and Technology 2014
Best Paper (runner-up), Conference on Information Systems and Technology 2012, 2013