Yixin Lu

Yixin Lu
Assistant Professor of Information Systems & Technology Management
Information Systems & Technology Management
Funger Hall
2201 G Street NW
Suite 506
Washington, DC 20052
[email protected]

Yixin Lu is an assistant professor in the Department of Information Systems and Technology Management at the School of Business, The George Washington University. She received her Ph.D. in Management, with a major in Information Systems, from the Rotterdam School of Management of Erasmus University.

She has presented her work in leading conferences and workshops such as the Conference on Information Systems and Technology, the International Conference on Information Systems, Symposium on Statistical Challenges in eCommerce Research, and the Workshop on Information Technologies and Systems.

Yixin’s current research seeks to leverage data and analytics to facilitate decision making in complex markets.

  • Auction Design
  • Business Intelligence
  • Digital Markets
  • Healthcare Analytics
  • Ph.D., Rotterdam School of Management, Erasmus University, 2014
  • M.S., Eindhoven University of Technology, 2008
  • M.S., University of Kaiserslautern, 2008
  • B.S., Chu Kochen Honors College, Zhejiang University, 2006
  • Introduction to Programming (ISTM3119)
  • Management Information Systems Technology (BADM2301)
  • Lu, Y., Gupta, A., Ketter, W. & Heck, E. van (2016). Exploring Bidder Heterogeneity in Multi-channel Sequential B2B Auctions: Evidence from the Dutch Flower Auctions. MIS Quarterly, 40 (3), pp.645-662.