Yixin Lu
Yixin Lu
Associate Professor of Information Systems & Technology Management
Contact:
2201 G Street NW
Washington, DC 20052
Yixin Lu is an associate professor of information systems at the George Washington University School of Business. She received her Ph.D. from Rotterdam School of Management, Erasmus University. Her research seeks to understand the broad impact of technological advances on individuals, organizations, and the society as a whole. Her scholarly works have been well received by the academic community as well as practitioners.
- Business Applications of Artificial Intelligence
- Digital Health
- Mechanism Design
- Sustainability
- Balocco, F., Lu, Y., Li, T. and Gupta, A. 2024. “Lemon Ads: Adverse Selection in Multi-Channel Display
Advertising Market,” Forthcoming in Management Science (FT50, UTD24) - Lin, X., Gui, L., and Lu, Y. 2023. “Managing Sales via Livestream Commerce: Implications of Price Negotiation
and Consumer Price Search” Forthcoming in Production and Operations Management (FT50, UTD24) - Lu, Y., Gupta, A., Ketter, W., and van Heck, E. 2022. “Designing Hybrid Mechanisms to Overcome Congestion
in Sequential Dutch Auctions,” MIS Quarterly, 46(1), 457-490. (FT50, UTD24) - Chen, W.e, Lu, Y.e, Qiu, L., and Kumar, S. 2021. “Designing Personalized Treatment Plans for Breast Cancer,”
Information Systems Research, 32(3), 932-949. (FT50, UTD24) - Lu, Y., Gupta, A., Ketter, W., and van Heck, E. 2019. “Information Transparency in B2B Auction Markets:
Theory and Evidence from a Field Experiment,” Management Science, 65(9), 4261-4279. (FT50, UTD24) - Lu, Y., Gupta, A., Ketter, W., and van Heck, E. 2019. “Dynamic Decision-Making in B2B Sequential Auctions:
A Structural Econometric Approach,” Management Science, 65(8), 3853-3876. (FT50, UTD24) - Lu, Y., Gupta, A., Ketter, W., and van Heck, E. 2016. “Exploring Bidder Heterogeneity in B2B Auctions:
Evidence from the Dutch Flower Auctions,” MIS Quarterly, 40(3), 645-662. (FT50, UTD24)
- INFORMS Information Systems Society (ISS) Design Science Award, 2021
- Highest recognition for contribution to Design Science research
- Association for Information Systems (AIS) Early Career Award, 2021
- Highest recognition for IS scholars in their early stages of careers
- Best Reviewer Award, Information Systems Research, 2021
- Outstanding ISTM Faculty Award, The George Washington University School of Business, 2021
- Association for Information Systems (AIS) Impact Award, 2020
- Highest recognition for the impact of IS research beyond academia
- Best Associate Editor Award, International Conference on Information Systems (ICIS), 2020
- Best Paper Award (runner-up), Conference on Health IT and Analytics, 2020
- Dean’s Emerging Scholar Award, The George Washington University School of Business, 2020
- Highest recognition for tenure-track assistant professors’ overall research portfolio
- Outstanding Service Award, Workshop of Information Technology and Systems 2019, 2016
- Best Paper Award (runner-up), The Hawaii International Conference on System Sciences, 2018
- European Research Paper of the Year Award (Finalist), 2017
- Foundations of AI (ISTM 4214, ISTM 6214)
- Python Program Database Applications (ISTM 6200)
- Introduction to Programming (ISTM 3119)