Vanessa Perry

Interim Dean; Vice Dean for Strategy; Professor of Marketing; Professor of Strategic Management & Public Policy

Contact:

Email: Vanessa Perry

Office Phone: (202) 994-4190

2201 G Street NW, Suite 301A Washington, D.C. 20052

Vanessa Gail Perry, MBA, Ph.D., is the interim dean of the George Washington University School of Business as well as the vice dean for strategy and a professor of marketing, strategic management and public policy. Her research, focused on consumers in housing and financial markets, marketplace discrimination, and public policy, has been published extensively. She has held numerous administrative appointments, including associate dean for graduate programs, associate dean for faculty and research, and vice provost for diversity and inclusion. While on leave from GWU, Dr. Perry served as a senior advisor to the secretary of the U.S. Department of Housing and Urban Development and as an expert appointee at the U.S. Consumer Financial Protection Bureau. Before joining GWU, Prof. Perry served as a senior economist at Freddie Mac. She earned a B.A. from the American University, an MBA from Washington University in St. Louis, and a Ph.D. from the University of North Carolina at Chapel Hill.

Distinctions

Invited Testimony, U.S. Senate Subcommittee on Housing, Transportation, and Community Development Hearing, “Artificial Intelligence and Housing: Exploring Promise and Peril,” January 31, 2024.
2020, AMA-EBSCO Annual Award for Responsible Research in Marketing for “Dog Parks and Coffee Shops: Faux Diversity and Consumption in Gentrifying Neighborhoods” in the Journal of Public Policy & Marketing
2020, American Marketing Association Foundation award, Williams-Qualls-Spratlen (WQS) Multicultural Mentoring Award of Excellence
2009, Best Paper Award, Journal of Consumer Affairs, for “Is Ignorance Bliss? Consumer Accuracy in Judgments About Credit Ratings”
2009, GWU School of Business Doctoral Student Association’s Peter Vaill Award, PhD Advisor of the Year
2008, Undergraduate Teaching Award George Washington University School of Business
2006, Teaching Excellence Award, George Washington University School of Business
2006, 2007, George Washington University School of Business Research Experience for Undergraduates Award
2003, Crain Research Fellow, George Washington University School of Business

Areas of Expertise

Consumer Credit
Consumer Financial Decisions
Marketing and Society
Marketing and Public Policy
Consumer Behavior

Education

Ph.D., University of North Carolina at Chapel Hill
M.B.A., Washington University in St. Louis
B.A., American University

Publications

Refereed Publications

Neal, Michael, Linna Zhu, and Vanessa G. Perry (2024), “To Err Is Automated: Have Technological Advances in the Mortgage Market Increased Opportunities for Black Homeownership?” Journal of the Center for Policy Analysis and Research, 2024, 34-37.
Perry, V., Kirsten Martin and Ann Schnare (2023), “Algorithms for All: Can AI in the Mortgage Market Expand Access to Homeownership?” AI, 4(4), 888-903.
Davis, Nicole, Nils Olsen, Vanessa G. Perry, Marcus Stewart & Tiffany White (2023), “I’m Only Human? The Role of Racial Stereotypes, Humanness, and Satisfaction in Transactions with Anthropomorphic Sales Bots,”Journal of the Association for Consumer Research, 8(1), 47-58.
Bryant, Andrew, Jennifer Griffin and Vanessa G. Perry (2022), “Irresponsible Contagions: Propagating HARMFUL Behavior Through Imitation," Journal of Business Ethics, the Environment & Responsibility, 32(1).
Pauwels, K., & Perry, V. G. (2022), “Models That Matter: How Quantitative Marketing Research Can Impact Public Policy,” Journal of Public Policy & Marketing, 41(3), 206–210.
Wherry, F.F. and Perry, V.G. (2021), “Anti-Black Currents In Consumer Affairs: An Introduction To The Special Issue,” Journal of Consumer Affairs, 55, 356-365.
Bradford, T.W., Perry, V.G. (2021), “Marketing while Black: Commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey,” Marketing Letters, 32, 299–306.
Bryant, Andrew, Jennifer Griffin and Vanessa G. Perry (2020), “Mitigating Climate Change: A Role for Regulations and Risk-Taking,” Business Strategy and the Environment, 29: 605-19.
Grier, Sonya A. and Vanessa G. Perry (2018), “Dog Parks and Coffee Shops: Gentrification and Diversity in Urban Neighborhoods”, Journal of Public Policy and Marketing, 37(1), 23–38.
Perry, Vanessa G., Carol M. Motley, & Robert L. Adams, Jr. (2016), “What’s the Point(s)? Information Content and Messaging Strategies in Mortgage Loan Advertising,” Cityscape: A Journal of Policy Development and Research, 18(2), 45-64.
Seo, Joo Whan, Vanessa G. Perry, David Tomczyk and George Solomon (2014), “Who Benefits Most? The Effects of Managerial Assistance on Low Versus High Performing Small Businesses,” Journal of Business Research, 67(1), 2845-285.
Solomon, George, Andrew Bryant, Kevin May, Vanessa Perry (2013), “Survival of the Fittest: Technical Assistance, Survival and Growth of Small Businesses,” Technovation, 33 (8–9), 247-310.
Perry, Vanessa G. and Carol M. Motley (2013), “You Live Where? An Investigation of Public Housing Stereotypes,” Journal of Public Policy and Marketing, 32, 48-58.
Perry, Vanessa G. and Pamela M. Blumenthal (2013), “Understanding the Fine Print: The Need for Effective Testing of Mandatory Mortgage Loan Disclosures,” Journal of Public Policy and Marketing, 31(2), 305-12.
Perry, Vanessa G. and J.D. Lee (2012), “"Shopping for a Home VS a Loan: The Role of Cognitive Resource Depletion,” International Journal of Consumer Studies, 36(5), 580-87.
Perry, Vanessa G. and Carol M. Motley (2009), “Reading the Fine Print: Advertising and the Subprime Mortgage Crisis,” California Management Review, 51 (1), Fall 2009.

Book Chapters & Practitioner Publications

Perry, Vanessa Gail and Martin, Kirsten (2022). “Algorithms for All: Has Digitalization in the Mortgage Market Expanded Access to Homeownership?” June 2. https://ssrn.com/abstract=4126409.
Schnare, Ann and Crews Cutts, Amy and Perry, Vanessa Gail (2022), “Be Careful What You Ask For: The Economic Impact of Changing the Structure of Real Estate Agent Fees,” May 11. https://ssrn.com/abstract=4106600.
Perry, Vanessa G. and Michelle Aronowitz (2021), “Homeward Bound: Removing Barriers to Mortgage Credit For Black Homebuyers.”
Perry, Vanessa G. and Janneke Ratcliffe (2021), “Black Homeownership Matters,” in The Future of Building Wealth: Brief Essays on the Best Ideas to Build Wealth—for Everyone, Federal Reserve Bank of St. Louis & The Aspen Institute.
Perry, Vanessa G. and Ann B. Schnare (2020), “Tipping the SCALE: Will Alternative Credit Scoring Data Promote or Impede Fair Lending Goals?” sponsored by the National Association of Realtors.
Perry, Vanessa G. (2020), “2020 State of Homeownership in Black America: Challenges Facing Black Homeowners and Homebuyers during the COVID-19 Pandemic and an Agenda for Public Policy,” National Association of Real Estate Brokers.
Perry, Vanessa G. (2019), “A Loan at Last? Race and Racism in Mortgage Lending,” in Race in the Marketplace: Crossing Critical Boundaries, G.D. Johnson, K.D. Thomas, A.K. Harrison, S. A. Grier, editors: Palgrave MacMillan: Cham, Switzerland, 173-192.