Sunghun Chung

Dr. Sunghun Chung is an assistant professor of Information Systems & Technology Management at the George Washington University School of Business in Washington, D.C.

 

His scholarship investigates two overarching questions: (1) how digital innovations emerge and reconfigure value across ecosystems, and (2) how digital technologies—especially artificial intelligence (AI)—can narrow socioeconomic gaps and foster digital inclusion. His program of research is organized around three interlocking streams: digital platform strategy (platform design, governance, and communication strategies), digital inclusion (fintech access, responsible/transparent AI, and equity in digital markets), and digital innovation (executive incentives, patenting, environmental contingencies, and regulatory shocks). He employs large-scale field experiments, applied econometrics, analytical modeling, and machine-learning methods.

 

Dr. Chung’s work appears in Information Systems Research, MIS Quarterly, and Production and Operations Management, among others. He has received multiple best-paper awards and nominations at leading conferences and workshops (CIST, INFORMS e-Business, KrAIS). He advises PhD students and regularly collaborates with technology firms and startups on field-based research that links scientific rigor to managerial impact.

 

Before joining GW, he was an assistant professor of information systems and analytics at the Leavey School of Business at Santa Clara University in Silicon Valley. He also served on the faculty at the UQ Business School at the University of Queensland and was a postdoctoral researcher at the Desautels Faculty of Management at McGill University.

 

At GWSB, Dr. Chung teaches foundational courses on AI and generative AI at both the undergraduate and graduate levels and partners with startups in the U.S. and Asia on AI-enabled decision support and inclusive fintech solutions.

 

He earned his PhD and BS in Management Engineering from the College of Business at the Korea Advanced Institute of Science and Technology (KAIST). Prior to joining academia, he worked at the Science and Technology Policy Institute (STEPI) as an associate research fellow and at Samsung Electronics’ Design Management Center as a senior manager.