Sunghun Chung
Sunghun Chung
Assistant Professor of Information Systems and Technology Management
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Dr. Sunghun Chung is an assistant professor of information systems and technology management at the George Washington University School of Business in Washington, D.C.
Dr. Chung is an expert in examining the societal impact of FinTech markets; quantifying the economic value from IT-based innovation; and developing the social media strategy based on big data analytics. His primary research interests focus on 1) the FinTech analytics and financial inclusion, 2) business analytical issues of social media, and 3) the business value and economic impact of information technology (IT). His research has appeared in Information Systems Research, MIS Quarterly, and Production Operations Management, among others.
Before joining GWSB, he was an assistant professor of information systems and analytics at the Leavey School of Business at Santa Clara University in Silicon Valley. He also worked at the UQ Business School at the University of Queensland as a faculty member and at the Desautels Faculty of Management at McGill University as a postdoctoral researcher.
At the GWSB, Dr. Chung primarily teaches business analytics at both the graduate and the undergraduate level. He also collaborates with many startup companies in both Silicon Valley and Asia and advises them for their digital transformations.
He received his PhD and BS in Management Engineering from the College of Business at the Korea Advanced Institute of Science and Technology (KAIST). Prior to joining the academia, he worked at the Science and Technology Policy Institute (STEPI) as an associate research fellow and at the Design Management Center in Samsung Electronics as a senior manager.
- Artificial Intelligence (AI) in Digital Platforms
- Responsible AI / Digital Divide
- FinTech Analytics / Financial Inclusion
- Digital Innovation
Selected Recent Publications
- Chung S, Jung J, Park J, Lee C, Ceran Y (2024) Two-sided Impacts of Service Provider’s Identity Disclosure in e-Customer Service Platforms: Evidence from Two Field Experiments. Information Systems Research, Forthcoming (UTD-24, FT-50).
- Chung S, Kim K, Lee C, Oh W (2023) Interdependence between Online Peer-to-Peer Lending and Cryptocurrency Markets and Its Effects on Financial Inclusion. Production and Operations Management 32(6): 1939-1957 (UTD-24, FT-50).
- Choi I, Chung S, Han K, Pinsonneault A (2021) CEO Risk-Taking Incentives and IT Innovation: The Moderating Role of CEO’s IT-related Human Capital. MIS Quarterly 45(4): 2175-2192 (UTD-24, FT-50).
- Chung S, Animesh A, Han K, Pinsonneault A (2020) Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages. Information Systems Research 31(1): 258-285 (UTD-24, FT-50).
- Chung S, Animesh A, Han K, Pinsonneault A (2019) Software Patents and Firm Value: A Real Options Perspective on the Role of Innovation Orientation and Environmental Uncertainty. Information Systems Research 30(3): 1073-1097 (UTD-24, FT-50).
- Chung S, Han K, Animesh A, Pinsonneault A (2024) Strategic Utilization of Software Patents to Counteract Rival Penetration in the IT Industry. Journal of Strategic Information Systems 33(1): 101820 (ABS 4).
- Chung S, Shin D, Park J (2022) Predicting Firm Market Performance Using the Social Media Promoter Score. Marketing Letters 33(4): 545-561.
Dr. Chung teaches Foundations of Artificial Intelligence (ISTM 4214/6214) and Management Information Systems Technology (BADM 2301).
Across different institutions, he has delivered state-of-the-art knowledge in his teaching across different settings (MBA, graduate or undergraduate course, small or large class) and various topics (e.g., Enterprise Platforms, System Analysis and Design, Advanced Business Analytics, IS Strategy, Database Management).
- Best Paper Award, Runner-up, INFORMS eBusiness Section, October 2019.
- Financial Leverage of Borrowers: An Empirical Examination of Cryptocurrency and Online Peer-to-Peer Lending Markets
- Best Paper Award, Runner-up, 2023 Korean Chapter of the Association for Information Systems (KrAIS) Summer Workshop, July 2023.
- Best Student Paper Award, Winner, Conference on Information Systems and Technology (CIST), October 2023.
- What is the Best Explainable Artificial Intelligence for Enhancing Self-Regulation Behavior in Healthcare Management? Evidence from A Randomized Field Experiment
- Best Student Paper Award, Winner, 2023 Post-ICIS Korean Chapter of the Association for Information Systems (KrAIS), December 2023.
- Best Student Paper Award, Winner, Conference on Information Systems and Technology (CIST), October 2024.
- GenAI-Empowered Social Chatbot Conversation Design and Mental Health: Evidence from a Large-Scale Field Experiment