Sunghun Chung

Dr. Sunghun Chung is an Associate Professor of Information Systems and Technology Management at the George Washington University School of Business in Washington, D.C.

 

His scholarship investigates two overarching questions: (1) how digital innovations emerge and reconfigure value across firms, platforms, and markets, and (2) how digital technologies, especially artificial intelligence (AI), can narrow socioeconomic gaps and foster digital inclusion. His research program is organized around several interrelated areas: digital inclusion, digital platform strategy, digital innovation, responsible AI, and social media. Across these areas, he examines topics such as fintech access, AI-enabled decision support, transparent and responsible AI, platform governance, digital market equity, software patents, executive incentives, and social media strategy. Methodologically, he employs randomized field experiments, applied econometrics, and machine-learning methods.

 

Dr. Chung’s work has appeared in leading journals, including Information Systems Research, MIS Quarterly, Production and Operations Management, Journal of Strategic Information Systems, and Marketing Letters, among others. His recent research examines on-demand wage access and the financial engagement of low-wage workers, identity disclosure in e-customer service platforms, the interdependence between peer-to-peer lending and cryptocurrency markets, CEO incentives and IT innovation, firm communication on social media, and the strategic value of software patents. He has received multiple best paper awards and nominations at major conferences and workshops, including CIST and INFORMS e-Business.

 

At GWSB, Dr. Chung teaches courses on artificial intelligence, generative AI, web analytics, and management information systems at the undergraduate and graduate levels. He developed and teaches Generative AI with Business Applications and Foundations of Artificial Intelligence, and his teaching has been recognized with the Outstanding Teaching Award at GWSB. He also advises students and collaborates with technology firms and startups in the U.S. and Asia on field-based research that connects scientific rigor with managerial and societal impact.

 

Dr. Chung is actively involved in academic service. He serves as an Associate Editor for Decision Sciences Journal and has held editorial roles at Electronic Commerce Research and Applications, Asia Pacific Journal of Information Systems, and Information Systems Frontiers. He has also served in professional roles for ICIS, PACIS, CIST, and the Korean Chapter of the Association for Information Systems (KrAIS).

 

Before joining GW, Dr. Chung was an assistant professor of information systems and analytics at the Leavey School of Business at Santa Clara University in Silicon Valley. He also served on the faculty at the UQ Business School at the University of Queensland and was a postdoctoral research fellow at the Desautels Faculty of Management at McGill University.

 

He earned his PhD in Information Systems and his Bachelor of Engineering in Management Engineering from the Korea Advanced Institute of Science and Technology (KAIST). Prior to joining academia, he worked as an associate research fellow at the Science and Technology Policy Institute (STEPI) and as a senior researcher at Samsung Electronics’ Design Management Center.