Sunghun Chung

Sunghun Chung
Assistant Professor of Information Systems and Technology Management
Contact:
2201 G Street NW, Suite 513
Washington, DC 20052
Dr. Sunghun Chung is an assistant professor of Information Systems & Technology Management at the George Washington University School of Business in Washington, D.C.
His scholarship investigates two overarching questions: (1) how digital innovations emerge and reconfigure value across ecosystems, and (2) how digital technologies—especially artificial intelligence (AI)—can narrow socioeconomic gaps and foster digital inclusion. His program of research is organized around three interlocking streams: digital platform strategy (platform design, governance, and communication strategies), digital inclusion (fintech access, responsible/transparent AI, and equity in digital markets), and digital innovation (executive incentives, patenting, environmental contingencies, and regulatory shocks). He employs large-scale field experiments, applied econometrics, analytical modeling, and machine-learning methods.
Dr. Chung’s work appears in Information Systems Research, MIS Quarterly, and Production and Operations Management, among others. He has received multiple best-paper awards and nominations at leading conferences and workshops (CIST, INFORMS e-Business, KrAIS). He advises PhD students and regularly collaborates with technology firms and startups on field-based research that links scientific rigor to managerial impact.
Before joining GW, he was an assistant professor of information systems and analytics at the Leavey School of Business at Santa Clara University in Silicon Valley. He also served on the faculty at the UQ Business School at the University of Queensland and was a postdoctoral researcher at the Desautels Faculty of Management at McGill University.
At GWSB, Dr. Chung teaches foundational courses on AI and generative AI at both the undergraduate and graduate levels and partners with startups in the U.S. and Asia on AI-enabled decision support and inclusive fintech solutions.
He earned his PhD and BS in Management Engineering from the College of Business at the Korea Advanced Institute of Science and Technology (KAIST). Prior to joining academia, he worked at the Science and Technology Policy Institute (STEPI) as an associate research fellow and at Samsung Electronics’ Design Management Center as a senior manager.
- Artificial Intelligence (AI) in Digital Platforms
- Responsible AI / Digital Divide
- FinTech Analytics / Financial Inclusion
- Digital Innovation
Selected Recent Publications
- Kim J, Yoon S, Chung S, Oh W (2025) Working Daily, Paid Monthly? Effects of On-Demand Wage Access on the Financial Engagement of Low-Wage Workers. Information Systems Research, forthcoming (UTD-24, FT-50).
- Chung S, Jung J, Park J, Lee C, Ceran Y (2025) Two-sided Impacts of Service Provider’s Identity Disclosure in e-Customer Service Platforms: Evidence from Two Field Experiments. Information Systems Research 36(3): 1631-1651 (UTD-24, FT-50).
- Chung S, Kim K, Lee C, Oh W (2023) Interdependence between Online Peer-to-Peer Lending and Cryptocurrency Markets and Its Effects on Financial Inclusion. Production and Operations Management 32(6): 1939-1957 (UTD-24, FT-50).
- Choi I, Chung S, Han K, Pinsonneault A (2021) CEO Risk-Taking Incentives and IT Innovation: The Moderating Role of CEO’s IT-related Human Capital. MIS Quarterly 45(4): 2175-2192 (UTD-24, FT-50).
- Chung S, Animesh A, Han K, Pinsonneault A (2020) Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages. Information Systems Research 31(1): 258-285 (UTD-24, FT-50).
- Chung S, Animesh A, Han K, Pinsonneault A (2019) Software Patents and Firm Value: A Real Options Perspective on the Role of Innovation Orientation and Environmental Uncertainty. Information Systems Research 30(3): 1073-1097 (UTD-24, FT-50).
- Chung S, Han K, Animesh A, Pinsonneault A (2024) Strategic Utilization of Software Patents to Counteract Rival Penetration in the IT Industry. Journal of Strategic Information Systems 33(1): 101820 (ABS 4).
- Chung S, Shin D, Park J (2022) Predicting Firm Market Performance Using the Social Media Promoter Score. Marketing Letters 33(4): 545-561.
Dr. Chung teaches Foundations of Artificial Intelligence (ISTM 4214/6214) and Management Information Systems Technology (BADM 2301).
Across different institutions, he has delivered state-of-the-art knowledge in his teaching across different settings (MBA, graduate or undergraduate course, small or large class) and various topics (e.g., Enterprise Platforms, System Analysis and Design, Advanced Business Analytics, IS Strategy, Database Management).
- Best Paper Award, Winner, Korean Chapter of the Association for Information Systems (KrAIS) Summer Workshop, July 2025.
- Outstanding Teaching Award, MS in Information Systems Technology Management, GWSB, May 2025.
- Best Student Paper Award, Winner, Conference on Information Systems and Technology (CIST) 2024.
- Best Student Paper Award, Winner, Korean Chapter of the Association for Information Systems (KrAIS) Summer Workshop, July 2024.
- Best Student Paper Award, Winner, Post-ICIS Korean Chapter of the Association for Information Systems (KrAIS), December 2023.
- Best Student Paper Award, Winner, Conference on Information Systems and Technology (CIST) 2023.
- Best Paper Award, Runner-Up, Korean Chapter of the Association for Information Systems (KrAIS) Summer Workshop, July 2023.
- Best Paper Award, Runners-Up, INFORMS eBusiness Section, October 2019.