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Stuart Levy

Stuart Levy

Stuart Levy

Associate Teaching Professor of Management

Contact:

Email: Stuart Levy
Office Phone: (202) 994-1706
Curriculum Vitae
2201 G Street NW, Suite 310 Washington, DC 20052

Stuart Levy, MBA, PhD, is an associate teaching professor of management at the George Washington University School of Business. His teaching and consulting expertise involves professional skill building and customer experience evaluation. He teaches leadership, entrepreneurship, and event and hospitality management, all grounded in experiential learning methodologies. Prior to academia, Dr. Levy served as a consultant with PricewaterhouseCoopers Global Hospitality and Leisure Practice and has held management positions in tour operating and digital marketing.

In 2024, Dr. Levy was proud to have been chosen to receive the Professional Convention Management Association's Lifetime Achievement Educator Award. He also received the Most Influential Faculty Member Award in 2021 for George Washington University’s New Venture Competition.

Dr. Levy is one of 22 Harvard Business Publishing (HBP) faculty advisors worldwide, offering guidance to faculty and business programs on business simulations, case studies, and leadership skill building content. He also serves on the HBP Educational Advisory Team.

Over a decade ago, Dr. Levy pioneered a mixed-method experiential approach and framework to evaluate customer experiences, and has since consulted with event, hospitality and tourism destination clients in the United States, Caribbean, Central and South America. He was featured in the 2022 EdInnovate Showcase (Scavenger HuntEd: Gamifying Place-Based Learning) for his leading-edge work in gamification and team building.

Dr. Levy's record of scholarship includes over 35 refereed presentations and 12 peer-reviewed publications in business journals including the Cornell Hospitality Quarterly and Journal of Business Ethics. He is a member of the GWSB Teaching Excellence Committee and the Dean’s Diversity Council. His volunteer work has involved co-founding JAM (Jews and Muslims) D.C., supporting GW Alternative Spring Break and GW Adventure Bound courses as a learning partner, and serving as treasurer of the DC-area alumni chapter of the Cornell Hotel School. Currently, he is a board member of EnventU and member of the DC Public Schools Hospitality and Tourism Industry Advisory Board.

  • Professional and Leadership Skill Development
  • Customer Experience Evaluation
  • Experiential Learning
  • Team Building
  • Entrepreneurship
  • Event, Hospitality, and Tourism Management
  • Ph.D., University of Calgary, 2005
  • M.B.A., Georgetown University, 1999
  • B.S., Cornell University, 1994
  • Levy, Stuart E. (2021), “6 Favorite Business Simulations to Teach—and Why: Higher Ed Professors Share Their Top Picks,” Harvard Business Publishing Education.
  • Duan, Wenjing, Qing Cao, Yang Yu & Stuart E. Levy (2016), Exploring the Impact of Social Media on Hotel Service Performance: A Sentiment Analysis Approach, Cornell Hospitality Quarterly, 57 (3), 282-296.
  • Park, Sun-Young & Stuart E. Levy (2014), “Corporate Social Responsibility: Perspectives of Hotel Frontline Employees,” International Journal of Contemporary Hospitality Management, 26 (3).
  • Stienmetz, Jason, Stuart E. Levy & Soyoung Boo (2013), “Factors Influencing the Usability of Mobile Destination Management Organization Websites," Journal of Travel Research, 52 (4), 453-464
  • Levy, Stuart E., Wenjing Duan & Soyoung Boo (2013), “An Analysis of One Star Reviews and Responses in the Lodging Industry,” Cornell Hospitality Quarterly, 54 (1), 49-63.
  • Levy, Stuart E. & Donald Getz (2012), “An Exploration of Social Stimuli Influencing the Student Sightseeing Tour Experience,” Tourism Review International, 15 (4), 297-311.
  • Levy, Stuart E. & Sun-Young Park (2011), “An Analysis of CSR Activities in the Lodging Industry,” Journal of Hospitality and Tourism Management, 18 (1), 147-154.
  • Levy, Stuart E., Donald Getz & Simon Hudson (2011), “A Field Experimental Investigation of Managerially Facilitated Consumer-to-Consumer Interaction,” Journal of Travel and Tourism Marketing, 28 (6), 656-674.
  • Levy, Stuart E. & Donald E. Hawkins (2010), “Peace through Tourism: Commerce Based Principles and Practices,” Journal of Business Ethics, 89, 569-585.
  • Levy, Stuart E. (2010), “The Hospitality of the Host: A Cross-Cultural Examination of Managerially Facilitated Consumer-to-Consumer Interactions,” International Journal of Hospitality Management, 29 (2), 319-327.
  • Blain, Carmen, Stuart E. Levy & J.R. Brent Ritchie (2005), “Destination Branding: Insights and Practices from Destination Management Organizations,” Journal of Travel Research, 43 (4), 328-338.
  • Henning, G. Keith, Stuart E. Levy & J.R. Brent Ritchie (2005), “An Inquiry into the Nature and Composition of Tourism, Leisure and Hospitality Research,” Tourism, 53 (3), 187-203.
  • Levy, Stuart E. & Derek N. Hassay (2005), “Visitor Communities,” Journal of Hospitality and Leisure Marketing, 12 (4), 57-72.
  • Levy, Stuart E. (2024), “Keynote: Lifetime Achievement Honoree,” PCMA Capital Chapter Spark: Excellence in Business Events, Washington, DC.
  • Levy, Stuart E. (2024), “Building Community, Teams and Leadership Skills: How to Develop a Successful App-Based Scavenger Hunt,” Association of Experiential Education International Conference, Estes Park, CO.
  • Crellin, Naomi C., Natalie Fulgencio-Turner, & Stuart E. Levy (2023), “FutureLab: Spark Innovation with NextGen,” PCMA Convening Leaders Conference, Columbus, Ohio.
  • Muchow, David & Stuart E. Levy (2022), “The Seventh Key to Success for Startups and Beyond: Management Zen,” GW Entrepreneurship Week, Washington, DC.
  • Levy, Stuart E. (2022), “Successful Role Playing: Developing Scenarios, Utilizing Technology and Expert Reflection," Association of Experiential Education 50th Annual Experiential Education Conference, Black Mountain, NC.
  • Levy, Stuart E. (2022), “Scavenger HuntED: Gamifying Place-Based Learning," The Jacobs Institute for Innovation in Education, University of San Diego, Virtual.
  • Levy, Stuart E. (2022), “Conference Social Responsibility: Creating Educational Impact in Washington D.C.," ICHRIE Annual Conference, Washington, DC.
  • Levy, Stuart E. (2022), “Place-Based Learning in Hospitality and Events: A Washington D.C. Scavenger Hunt," ICHRIE Annual Conference, Washington, DC.
  • Levy, Stuart E. (2022), “Enhancing Conference Attendee Leadership and Management Skills: Integrating Harvard Business Publishing Materials with Experiential Learning Activities," Association of Experiential Education Mid-Atlantic Regional Conference, Morgantown, WV.
  • Levy, Stuart E. (2022), “A Conference Social Responsibility Activity: Creating Video Mini-Cases to Support Student Career Development,"  Association of Experiential Education Mid-Atlantic Regional Conference, Morgantown, WV.
  • Levy, Stuart E. (2021), “BizBash Podcast: The Future of Events and Meetings, Through the Eyes of the Next Generation,” Connect DC, Washington, DC.
  • Levy, Stuart E. (2021), “Improvisation and Embracing Failure: Developing an Entrepreneurial Mindset,” GW Entrepreneurship Week, Washington, DC.
  • Levy, Stuart E. (2021), “Building Personal Relationships with Others: Professional Skills and Wellness Workshops,” DC Public Schools Career and Technical Education Career Ready Initiative, Washington, DC.
  • Levy, Stuart E. (2021), “Teaching with Kahoot! Enhancing Online Learning and Engagement with Gamification,” ICHRIE Annual Conference, Virtual.
  • Levy, Stuart E. & Kate Van Horn (2021), “Developing a Festival Experience Framework: A Content Analysis of TripAdvisor Reviews,” ICHRIE Annual Conference, Virtual.
  • Levy, Stuart E. (2021), “Practicing Your Entrepreneurship Skills: Pitch Presentations and Improv,” Association of Experiential Education Mid-Atlantic Regional Conference, Virtual.
  • Levy, Stuart E. (2019), “Place-Based Learning at the Cleveland Museum of Art,” Experiential Learning Conference, Cleveland, OH.
  • Levy, Stuart E. (2018), “Enriching Travel Experiences with Experiential Learning: Examples from Washington DC,” Student Youth Travel Association Annual Conference, Baltimore, MD.
  • Levy, Stuart E. (2018), “Imagining Customer Experience: A Multi-Method Approach,” Experiential Learning Conference, Cleveland, OH.
  • Levy, Stuart E. (2018), “Place-Based Learning in Business Education: Customer Experience (CX) Evaluation During Short-Term Study Abroad,” Experiential Learning Leadership Institute, Flagstaff, AZ.
  • Levy, Stuart E. (2018), “Evaluating Adventure Tourism in Nepal Utilizing Tourism Online Review Analysis (TORA),” Tourism and Sustainable Development Conference, Kathmandu, Nepal.
  • Levy, Stuart E. (2018), “Leadership and Experiential Learning: Perspectives and Practices,” Association of Experiential Education Mid-Atlantic Conference, Morgantown, WV.
  • Levy, Stuart E. (2018), “Enriching Travel Experiences with Experiential Learning: Examples from Washington D.C.,” Student Youth Travel Association Annual Conference, Baltimore, MD.
  • Levy, Stuart E. (2017), “Evaluating the Customer Experience:  A Multi-Method Approach to Applied Learning in Business,” Association of Experiential Education Northeast Conference, Becket, MA.
  • Levy, Stuart E. (2017), “Improving the User Experience in Tourism,” National Tour Association Travel Exchange, St. Louis, MO.
  • Levy, Stuart E. (2015), “Defining the Future of Travel: Megatrends and Technology,” National Tour Association Travel Exchange, New Orleans, LA. Levy, Stuart E. (2015), “Improving the Guest Experience: Through Mystery Shopping and Social Listening,” National Tour Association Travel Exchange, New Orleans, LA.
  • Levy, Stuart E. (2014), “Improving the Guest Experience,” National Tour Association Contact, Portland, OR.
  • Levy, Stuart E. (2014), “What’s Next?” National Tour Association Travel Exchange, Los Angeles, CA.
  • Levy, Stuart E. (2014), “Understanding the Visitor Experience,” UNWTO Tourism and International Cooperation for Development Course, Washington, D.C.
  • Levy, Stuart E. (2014), “Marketing and Managing the Guest Experience,” Leadership Boot Camp for ICSB and the Center for Excellence in Public Leadership, Washington, D.C.
  • Levy, Stuart E. (2013), “Harnessing the Power of Online Reviews,” Young and Rubicam North American Headquarters, New York, NY.
  • Levy, Stuart E. (2013), “Developing and Executing Your Internet Marketing Strategy,” STAR EMBA Workshops, George Washington University School of Business, Los Angeles, CA.
  • Levy, Stuart E. (2013), “Developing and Executing Your Organization’s Internet Marketing Strategy,” Atlas Corps Fellows Immersion, Washington, D.C.