Salah S. Hassan

photo - Salah Hassan
Professor of Marketing and Brand Management
Funger Hall
2201 G Street NW
Suite 301-F
Washington, District Of Columbia 20052
[email protected]

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Dr. Salah S. Hassan is a professor at the School of Business and affiliate faculty of Institute for Middle East Studies, Elliott School of International Affairs, the George Washington University and has been a professor at GW School of Business since 1988 and served as department chair for six years. Dr. Hassan was recognized in 2005 with the “Outstanding Marketing Teacher” award by the Academy of Marketing Science. He published well over 70 articles and papers in academic journals and trade periodicals.

Dr. Hassan’s research and writings have appeared in leading refereed journals including Journal of Business ResearchJournal of MacromarketingJournal of Consumer MarketingJournal of Travel ResearchJournal of Product and Brand ManagementInternational Journal of Consumer MarketingJournal of Euromarketing, and International Journal of Bank Marketing. He was granted the “Highly Commended” paper award by The Journal of Consumer Marketing twice in 2004 and 2013. In a 1991 article published with The Academy of Marketing Science, Dr. Hassan coined and defined the concept of “Intermarket Segmentation.” He published books on globalization of consumer markets and global marketing perspectives & cases. Also, Dr. Hassan co-authored an international edition of the widely acclaimed Marketing Management, by Philip Kotler & Kevin Keller, Pearson Education, 2012. Dr. Salah Hassan served on the consulting teams of several major international assignments that focused on such projects as strategic brand management, entrepreneurial marketing, economic development, nation branding, corporate branding, and CSR best-practice analysis. Dr. Hassan completed numerous national and international consulting assignments and executive development programs for organizations such as: Kellogg School of Management, the World Bank, Smithsonian Institution, the U.S. State Department, Ansell Healthcare Products, Raytheon International, International Institute for Tourism Studies, Air Greenland, BlogCatalog, Winrock International, Porter/Novelli, USAID, the Fulbright Commission, International Food Institute in Australia, UAE National Council of Tourism & Antiquities, Dubai School of Government, the Center of Excellence in Management of Kuwait University, Saudi Arabian Airlines, the American University in Cairo, and the American Chamber of Commerce in Egypt.

In recognition of his research on strategic brand management, he was hosted by the U.S. Embassy in Germany to speak on nation branding at an international symposium, celebrating the 20th anniversary of the Berlin Wall coming down, organized by the Institute for Cultural Diplomacy & recently was hosted by the U.S. Embassy in Copenhagen to give a keynote address at a conference on destination branding and tourism development. Also, he was invited by the University of Birmingham Thought Leaders Conference to speak on strategic brand management; by Kellogg School of Management to speak on unlocking brand potential; and by Harvard Business School’s Open Innovations Workshop to speak on harnessing user innovations. Recently, Dr. Hassan served as Distinguished University Professor at King Saud University where he taught in the Gulf region’s first Ph.D. program and at the American University in Cairo, Faculty Leadership Retreat on “B-School Branding & Strategic Differentiation.”

Also, he served as chairman of the board for several international conferences and distinguished visiting professor and guest speaker for leading international universities such as Dubai School of Government, UAE; State University of Management, Moscow; Kuwait University; Bahrain University; University of Puerto Rico; La-Universidad de Los Andes, Columbia; La-Universidad San Ignacio De Loyola, Peru; Griffith University, Australia; Victoria University, Australia; and Alexandria University, Egypt. Having lectured, consulted, and conducted research around the world, Dr. Hassan achieved the status of an “International Thought Leader.” Dr. Hassan’s opinion has been cited by leading media and trade publications, such as Reuters, Chicago TribuneAdvertising AgeAdWEEKCampaignBusiness MonthlyGulf Marketing Review, and Marketing News.

In recognition of his achievements, Dr. Hassan received several awards from the Academy of Marketing Science, The American Marketing Association, and Ohio State University. Previously, Dr. Hassan served as chairman of the Sustainable Development Forum, a think-tank organization of experts from a variety of disciplines representing 12 countries on five continents to promote a deeper understanding of global development issues. At present, Dr. Salah Hassan is an active member of the International Advertising Association (IAA), American Marketing Association and The Academy of Marketing Science. Also, he serves on the advisory board of several corporate and non-profit organizations as well as government agencies.

  • Strategic Brand Management
  • Global Marketing Strategy
  • Country of Origin Effect
  • Marketing of New Products & Innovations
  • Country Branding
  • Ph.D., The Ohio State University