Publications & Kudos - Week of July 22, 2019

Donna Hoffman and Thomas Novak, professors of marketing and co-directors of the Center for the Connected Consumer, won the American Management Association’s TechSIG (Technology and Interactivity Special Interest Group) Lazaridis Prize for the “Best Paper for Research on the Practice of Marketing as it Relates to Innovation, Technology and Interactivity,” for their article, “Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach,” in the Journal of Consumer Research.