Yixin Lu
Yixin Lu
Associate Professor of Information Systems & Technology Management
Contact:
2201 G Street NW
Washington, DC 20052
Yixin Lu is an Associate Professor in the Department of Information Systems and Technology Management. Professor Lu works at the intersection of Information Systems, Economics, and Public Policy by examining the broad impact of technological advances on individuals, organizations, and society. Her research has shed light on complex dynamics in both traditional markets and emerging digital platforms, leading to practical insights in market design and operations. Professor Lu is a recipient of the Association for Information Systems (AIS) Impact Award (2020), the AIS Early Career Award (2021), and the INFORMS Information Systems Society Design Science Award (2021).
Professor Lu has been serving as an Associate Editor of Information Systems Research since 2022, and received the Best Associate Editor Award in 2024. She also serves as a reviewer for many flagship business/management journals, and has taken significant roles such as program co-chairs and associate editors in major field conferences. Professor Lu has been honored with the title of Senior Member by INFORMS and the title of Distinguished Member by AIS.
Professor Lu's research has been published in leading journals including Management Science, Information Systems Research, MIS Quarterly, and Production and Operations Management. Her scholarly works have been recognized by numerous awards, including nominations for Best Paper Awards at the Conference on Health IT and Analytics, the Hawaii International Conference on System Sciences, the European Research Paper of the Year, and the Conference on Information Systems and Technology.
Professor Lu holds a Ph.D. in Information Systems and Management from the Rotterdam School of Management, Erasmus University. She has collaborated with leading companies and organizations across different sectors such as energy, floriculture, programmatic advertising, retail, and transportation, among others. Prior to pursuing her Ph.D., she worked as a scientific consultant, with a focus on process optimization in the semiconductor industry.
- AI applications and Regulations
- Market Intelligence
- Platform Economy
- Sustainability
- Balocco, F., Lu, Y., Li, T. and Gupta, A. 2025. “Lemon Ads: Adverse Selection in Multi-Channel Display Advertising Market,” Forthcoming in Management Science. (FT50, UTD24)
- Zhang, X., Pu, J., Lu, Y., and Guo, F. 2025. “Team Makes You Better: Evidence From Online Medical Consultation Platforms,” Information Systems Research, 36(3), 1738-1759. (FT50, UTD24)
- Lin, X., Gui, L., and Lu, Y. 2024. “Managing Sales via Livestream Commerce: Implications of Price Negotiation and Consumer Price Search” Production and Operations Management, p.
10591478231224930. (FT50, UTD24) - Lu, Y., Gupta, A., Ketter, W., and van Heck, E. 2022. “Designing Hybrid Mechanisms to Overcome Congestion
in Sequential Dutch Auctions,” MIS Quarterly, 46(1), 457-490. (FT50, UTD24) - Chen, W., Lu, Y., Qiu, L., and Kumar, S. 2021. “Designing Personalized Treatment Plans for Breast Cancer,” Information Systems Research, 32(3), 932-949. (FT50, UTD24)
- Lu, Y., Gupta, A., Ketter, W., and van Heck, E. 2019. “Information Transparency in B2B Auction Markets:
Theory and Evidence from a Field Experiment,” Management Science, 65(9), 4261-4279. (FT50, UTD24) - Lu, Y., Gupta, A., Ketter, W., and van Heck, E. 2019. “Dynamic Decision-Making in B2B Sequential Auctions:
A Structural Econometric Approach,” Management Science, 65(8), 3853-3876. (FT50, UTD24) - Lu, Y., Gupta, A., Ketter, W., and van Heck, E. 2016. “Exploring Bidder Heterogeneity in B2B Auctions:
Evidence from the Dutch Flower Auctions,” MIS Quarterly, 40(3), 645-662. (FT50, UTD24)
- Outstanding Associate Editor Award, Information Systems Research, 2024
- INFORMS Information Systems Society (ISS) Design Science Award, 2021
- Highest recognition for contribution to Design Science research
- Association for Information Systems (AIS) Early Career Award, 2021
- Highest recognition for IS scholars in their early stages of careers
- Best Reviewer Award, Information Systems Research, 2021
- Outstanding ISTM Faculty Award, The George Washington University School of Business, 2021
- Association for Information Systems (AIS) Impact Award, 2020
- Highest recognition for the impact of IS research beyond academia
- Best Associate Editor Award, International Conference on Information Systems (ICIS), 2020
- Best Paper Award (runner-up), Conference on Health IT and Analytics, 2020
- Dean’s Emerging Scholar Award, The George Washington University School of Business, 2020
- Highest recognition for tenure-track assistant professors’ overall research portfolio
- Outstanding Service Award, Workshop of Information Technology and Systems 2019, 2016
- Best Paper Award (runner-up), The Hawaii International Conference on System Sciences, 2018
- European Research Paper of the Year Award (Finalist), 2017
Foundations of AI (ISTM6214)
Python Program Database Applications (ISTM6200)