Lynda Maddox

Professor of Marketing

Contact:

Email: Lynda Maddox

Office Phone: (202) 994-8204

2201 G Street NW, Suite 301-D Washington, DC 20052

Lynda M. Maddox is a professor of marketing and advertising at the GW School of Business (GWSB). Dr. Maddox is an expert in branding, communications, consumer behavior, consumer law, and focus group moderation and training. She holds a bachelor's and master's degree from the Pennsylvania State University and a doctorate from Southern Illinois University. She teaches various courses, including Principles of Marketing, Buyer Behavior, several in Advertising, a series of workshops on effective oral communication in business, and a focus group moderators’ workshop.

Dr. Maddox is an active consultant whose domestic and international clients include a big-three automaker, a European automaker, a real estate development firm, a direct marketer in the drug, and cosmetics field, several attorneys, and numerous other national and local firms. Dr. Maddox is a past chair of the academic division of the American Advertising Federation and serves on the executive committee. She is also a member of the American Marketing Association and the American Academy of Advertising. She has published in numerous professional and scholarly journals, including The Journal of Advertising Research, The Journal of Pharmaceutical Marketing, Marketing News, Journalism Quarterly, Business Journal, and Current Issues and Research in Advertising. She has appeared on CNN, CNNfn, "Good Morning America," Fox Morning News, and on Channel 8 News. Dr. Maddox is regularly quoted in the media, for example USA Today, The Christian Science Monitor, Investor¹s Business Daily, The Washington Post and several international publications. Dr. Maddox is listed in Who's Who in Advertising, and Who's Who in the East.

External Grants

$8,000. Cranberry Marketing Committee/US Cranberries. Grant to study how to create demand for Cranberries among Millennial Consumers. Ongoing.
$75,000. Century Council grant to implement campaign from National Student Advertising competition and study its effectiveness in reducing dangerous overconsumption of alcohol on campus. 2010-2012. Completed and submitted March 2012.
$7,500 from alumnus to conduct research on advertising to reduce dangerous over-consumption of alcohol on GW campus.
$8,000 from Boeing Corporation for educational research grant, 2012. Resulted in published plansbooks to client. (student authored/faculty mentored)
$8,000 from Zipcar for educational research grant, 2008. Resulted in published plansbooks to client (student authored/faculty mentored).
Various educational grants received throughout career — approximately $8,000/year.

Internal Grants

$5,000 Funding for REU research and case competition involving Glidden Paint, 2013.
$4,000 Funding for REU research and case competition involving Nissan, 2012.
$3,500 Funding for REU research and case competition involving JC Penney rebranding, 2011.
$3,500 Funding for REU research and case competition involving prevention of binge drinking, Century Council, 2009. Awarded $75,000 gift from Century Council to pursue research on dangerous over consumption of alcohol on university campuses.

Honors and Awards

Awarded Distinguishing Advertising Educator Award from American Advertising Federation, June 2013.
Awarded The Honey Nashman Spark A Life Award for Faculty Member of the Year 2012 Inducted as Visiting Professor at Goteborg Universitet, Sweden, 2010.
Faculty mentor of American Advertising Federation’s Most Promising Minority Ad Student Alumnus, 2010.George Washington University, School of Business Teaching Award, 2008.
Faculty Advisor, District Winner, American Advertising Federation, National Student Advertising Competition, 2006, 2008, 2009, 2010.
Honored as mentor of 2006 “Outstanding Marketing Student,” Steven Keating. And 2007, Brian Fernandez.
Faculty Mentor and Nominator of a “Most Promising Minority Advertising Student in America,” 2000 – 2013.
George Washington University Board of Advisors Outstanding Faculty of the Year Award, May 2001.
George Washington University MBA Association Faculty of the Year Award, 2001.

Who’s Who

Faculty Advisor, National Winner, American Advertising Federation National Student Advertising Competition, 1998.
Faculty Advisor, National Winner, KPMG Peat Marwick MBA Case Competition, 1998.
Appeared on “Good Morning America,” January 1992. Chair of Academic Committee, American Advertising Federation, 1995-1996. Board Member, American Marketing Association/Washington, 1994.
Academic Lt. Governor, District 2, American Advertising Federation, 1993-present. Vice Chair, American Advertising Federation National Academic Committee, July, and 1994-July 1995.

Maddox, Lynda, Anthony Patino, Velitchka D. Kaltcheva, and Dennis Pitta (2018), “Integration of an Online Curriculum with a Real-World Exercise: A Step Beyond Traditional Classroom Teaching,” Journal of Advertising Education, Vol. 22, Issue 1 (April), pp. 23-32.
Wen Gong, Rodney L. Stump, Lynda M. Maddox, (2013) "Factors influencing consumers' online shopping in China,” Journal of Asia Business Studies, Vol. 7, No. 3, pp. 214-230.
Gong, Wen, Lynda M. Maddox and Rodney L. Stump (2012), “Attitudes Toward Online Shopping: A Comparison of Online Consumers in China and the US,” International Journal of E-Business Development, February, pp. 28-35.
Gong, Wen and Lynda M. Maddox (2003), “Measuring Web Advertising Effectiveness in China: An Empirical Investigation,” Journal of Advertising Research, Vol. 43, No. 1 (March), pp. 34-49.
Maddox, Lynda M. (1999), “The Use of Pharmaceutical Web Sites for Prescription Drug Information and Product Requests,” Journal of Product and Brand Management, 8 (6), pp. 488-501.

Advertising
Marketing Communications
Internet Marketing and Advertising
Consumer Behavior
Pharmaceutical Marketing
Focus Group Moderation and Training

Dr. Maddox teaches both undergraduate and graduate advertising and marketing communications courses including MKTG 4148, 6248 and Advanced Advertising MKTG 4149. She specializes in experiential learning using real clients. In the Advanced Advertising class, GW “Capitol Advertising” students enter the American Advertising Federation National Student Advertising Competition where more than 150 universities nationwide compete and pitch their campaigns to a real-world client. Our CapAd team has a proud history and large alumni base providing our students with access to jobs and internships.

Ph.D., Southern Illinois University
M.A., Pennsylvania State University
B.A., Pennsylvania State University

Board for Advisors member for Arctern. Consultant for local, national, and international firms regarding marketing and advertising strategy.

Expert witness and consultant for legal cases, including administrative and civil actions. Provided research, depositions, and expert testimony, including jury trials.

Academic and Professional Association Involvement

American Academy of Advertising, member, reviewer. American Advertising Federation, National and regional academic boards, American Marketing Association. International Advertising Association. International Marketing Trends Conference, North American Planning Committee. Journal of Advertising, Reviewer. Journal of Advertising Education, Editorial Review Board. Journal of Interactive Advertising, Editorial Board Member 2005-2012. Reviewer of several advertising and marketing textbooks. Washington Ad Club, Academic Liaison.

Conference Proceedings (published/blind reviewed).

“Effects of Health Guidelines on Fast Food Restaurant Advertising,” accepted for publication in Proceedings of 2013 International Conference on Communication, Media, Technology and Design, Famagusta, North Cyprus, May 2013 (Co-authored with Debra Derochers).

“Effects of Health Guidelines on Fast Food Restaurant Advertising: Who Responds and How,” Proceedings of 2011 International Marketing Trends Conference, Paris, France, January 2011 (Co-authored with Debra Desrochers).

“Social Media (WEB 2.0) to Physicians: Current Methods and Their Future in the EU,” Proceedings of the 2010 American Academy of Advertising European Conference, Milan, Italy, (Co- authored with Lea Katsanis).

“Online Shopping in China,” Proceedings of the 2009 American Academy of Advertising Asia Pacific Conference, American Academy of Advertising, Beijing, China (Co-authored with Wen Gong).

“Chinese Consumers’ Perceptions About the Effects of Web Addresses,” Proceedings of the 2004 Multicultural Marketing Conference of the Academy of Marketing Science, Academy of Marketing Science, Puebla, Mexico (Co-authored with Wen Gong).

1“Do URLs in Advertising Affect Chinese Consumers’ Attitudes Toward Advertisers?” published in Conference Proceedings of the International Management Development Association (IMDA), Maastricht, The Netherlands, 2004.

“Patient Attitudes Toward Pharmaceutical Industry Patient Educational Materials,” Proceedings of the 2002 Multicultural Marketing Conference of the Academy of Marketing Science, E. Bigné, V. Johar, and S. Hassan (Eds.), (Volume IV). Academy of Marketing Science, Valencia, Spain. (Co- authored with Lea Katsanis).

“Chinese Consumers’ Attitudes toward Web Advertising”, in Sudweeks, Fay and Charles Ess ed., Cultural Attitudes towards Technology and Communication 2002. (Proceedings of the Third International Conference on Cultural Attitudes towards Technology and Communication, Montreal, Canada, 12-15 July 2002.)