Jungho Suh

Jungho Suh

Jungho Suh

Teaching Assistant Professor of Management; Project Director, Korean Management Institute (KMI)


Email: Jungho Suh
Office Phone: 202-994-1877

Dr. Jungho Suh is a teaching assistant professor of management at the George Washington University School of Business (GWSB). Dr. Suh also serves as a project director of the Korean Management Institute. Prior to joining GWSB, he was an assistant professor at the Surrey International Institute, University of Surrey’s Global Campus. His areas of expertise include evidence-based entrepreneurship (EBE), strategic human resource management, service management, diversity, equity, and inclusion (DE&I), sustainability and ESG reporting in the travel industry, digital platforms in the service industry, and gastronomy tourism.

As Dr. Suh hones in on evidence-based approaches to empirical research, he fosters a virtuous cycle of learning by connecting his research, teaching, and faculty outreach. As a result of his commitment to evidence-based approaches to sharing knowledge, his insights based on his empirical research were featured in various platforms, including digital reports, op-eds, and television interviews. Notable collaborations include the Washington Post, CNN, Skift, International Business Times Washington Examiner, and major TV news outlets such as NBC, ABC, and Fox, emphasizing managerial strategies for service recovery and insights on organizational behavior within the travel sector. In addition, Dr. Suh’s role as Managing Editor for the JICSB and Editor for SAGE Open amplifies GW’s academic rigor globally, fostering scholarly discourse and innovation in business education.

Dr. Suh teaches undergraduate, MHRM, and MBA courses in management and entrepreneurship. In his teaching, Dr. Suh is guided by the principle that authentic learning comes from reflecting on experience, a concept eloquently captured by John Dewey when he said, "we do not learn from experience... we learn from reflecting on experience." This philosophy underpins Dr. Suh’s dual approach to education: building a vibrant learning community and advocating for evidence-based management. By fostering an environment where students engage deeply with their experiences and the evidence before them, Dr. Suh aims to cultivate critical thinking, collaboration, and a commitment to informed decision-making. In this way, his teaching prepares students for their future careers and thoughtful, reflective living.

Dr. Suh has a passion for scholarly inquiry and has maintained an active research profile. His investigative efforts have yielded multiple publications, reflecting a robust engagement with academic research. This scholarly work enhances pedagogical practices and enriches his teaching methodology, providing tangible benefits to educators and students alike.

He has been involved in a number of consulting projects funded by or in collaboration with the United Nations World Tourism Organization (UN Tourism), the Embassy of the Republic of Korea in the USA, the US Department of Agriculture (USDA), South Korea’s Ministry of Culture, Sports, and Tourism, the Korea Tourism Organization, the Seoul Metropolitan Government, Oakland County, Michigan, Jackson Hole Travel and Tourism Board, and Ketchikan Gateway Borough, Alaska.

His pursuit of knowledge in the fields of business management began during his undergraduate years, at the end of which he earned co-terminal bachelor’s and master’s degrees (the 4+1 program) from the College of Hotel and Tourism Management at Kyung Hee University, Seoul, South Korea, where he graduated magna cum laude. During his Ph.D. program in the Department of Community Sustainability at Michigan State University, he pursued graduate specialization in hospitality business at the School of Hospitality Business, Broad College of Business. In his undergraduate years, Dr. Suh performed his mandatory two-year military service, in the process of being elected to what is referred to as the Korean Augmentation to the U.S. Army program. He served as a non-commissioned officer specializing in administration for the U.S. Army Criminal Investigation Command (CID) where he was awarded The Army Achievement Medal (AAM). This experience taught him to endure and succeed in a highly challenging work environment. Accordingly, when he reentered academia, the experience gave him the enormously valuable benefit of discipline.

He is also an avid theatregoer, art lover, traveler, and foodie at heart.

  • Evidence-Based Entrepreneurship
  • Strategic Human Resource Management
  • Service Management
  • Diversity, Equity and Inclusion
  • Sustainability & ESG Reporting in the Service Industry
  • Ph.D. in Sustainable Tourism Management & Hospitality Business, Michigan State University, 2017
  • M.S. in Hotel and Tourism Management, Kyung Hee University (Seoul, Korea), 2012
  • B.S. in Hotel and Tourism Management, Kyung Hee University (Seoul, Korea), 2010
  • MBAD 6263 Organizations and Human Capital
  • BADM 3103 Human Capital in Organizations
  • MGT 4900/6282 New Venture Initiation
  • MGT 6252 Strategic Human Resource Management
  • MGT 6280 Entrepreneurship
  • MGT 6290 Trends in Korean Management
  • TSTD 4301W Travel Marketing Communication (WID)
  • TSTD 6249 Sustainable Destination Development
  • TSTD 6296 Hospitality Digital Marketing
  • TSTD 6278 Conference & Exposition Management

Peer-Reviewed Journal Articles

  • Suh, J., Tosun, C., Eck, T., & An, S. (2023). A Cross-Cultural Study of Value Priorities between US and Chinese Airbnb Guests: An Analysis of Social and Economic Benefits. Sustainability, 15(1), 223.
  • McCole, D., Iretskaia, T. A., Perry, E. E., Suh, J., & Noyes, J. (2022). Park Design Informed by Stated Preference Choice: Integrating User Perspectives into the Development of an Off-Road Vehicle Park in Michigan. Land, 11(11), 1950.
  • An, S., Kim, W., Lee, B., & Suh, J. (2022). A study on the tourism-related information consumption process of tourists on social networking sites. Sustainability, 14(7), 3980.
  • Suh, J., An, S., & Eck, T. C. (2022). A study of customer engagement, satisfaction and behavioral intentions among Airbnb users. International Journal of Tourism Sciences, 20(1), 26-39.
  • Lee, B., An, S., & Suh, J. (2021). How do tourists with disabilities respond to service failure? An application of affective events theory. Tourism Management Perspectives, 38, 100806.
  • An, S., & Suh, J. (2020). Tourists’ food tourism motivation, involvement, and engagement in food tourism. Journal of Tourism and Leisure Research, 32(6), 469-486.
  • An, S., Suh, J., & Eck, T. C. (2019). Examining structural relationships among service quality, perceived value, satisfaction, and revisit intention for Airbnb guests. International Journal of Tourism Sciences, 19(3), 145-165.
  • Suh, J., & Kim, C. (2012). Investigating relationship between decision making of tourists and social media: A content analysis approach. Journal of Tourism Sciences, 36(10), 125-148.

Technical Reports

  • McCole, D., Suh, J, & Miller, C. "Oakland County: ORV park report." Oakland County, MI Technical report, 2014.
  • Kim, C., & Suh, J. "Development Plan for Gyeongju Convention Center (HICO)." Gyeongju City Government, Technical report, 2012.
  • Kim. C., Suh, J., et al. "A Development of Indicators for Urban Tourism Competitiveness." Seoul Metropolitan Government, Technical report, 2010.
  • Kim, C., Suh, J., et al. "Cluster Group for Developing a Future Convention Destination, 2010 Report." Seoul Development Institute (SDI), Technical report, 2010.
  • Suh, J. (July 2023). “Relationship Between Jinju City, Capital of K-Entrepreneurship and Confucian Capitalism.” ICSB World Congress 2023, South Korea.

  • Suh, J. (July 2023). “ICSB Academy: Business Model Essentials.” ICSB World Congress 2023, South Korea.

  • Suh, J. (July 2023). “Academic Session 12: Green Entrepreneurship & Humane Entrepreneurship” ICSB World Congress 2023, South Korea.

  • Suh, J. (July 2023). “Academic Session 25: Innovation & Creativity” ICSB World Congress 2023, South Korea.

  • Suh, J. (July 2023). “International Immersion Experiences in Entrepreneurship” ICSB World Congress 2023, South Korea.

  • Suh, J. (June 2022). “Entrepreneurship in the Travel Industry — Understanding Entrepreneurial Ecosystems.” Presented at the ICSB Academy Executive Edition, ICSB World Congress 2022, Online & Washington, DC.

  • Suh, J. (October 2021). “The Impact of Environmental, Social & Governance (ESG) Reporting in Hospitality & Tourism.” Presented at the GW October Conference 2021, Washington, DC.
  • Suh, J. (July 2021). “Entrepreneurship in the Travel Industry.” Presented at the ICSB Academy Executive Edition, ICSB World Congress 2021, Online.
  • Suh, J. (June 2021). “Technology for Innovation and Humane Entrepreneurship in the Travel Industry.” Presented at the ICSB Humane Entrepreneurship Conference, Online.
  • Suh, J. (October 2020). “Disruptive Innovation in the Hospitality and Tourism Industry.” Presented at the GW October Conference 2020, Washington, DC.
  • Suh, J., An, S., & Eck, T. (July 2018). “Traveling Like A Local: A Study of the Relationships among Customer Engagement, Satisfaction and Behavioral Intentions of Airbnb Users.” Paper presented at the 2018 Global Marketing Conference, Tokyo, Japan.
  • Suh, J., McCole, D., & Kim M. (January 2017). “The Effects of EWOM through Social Media on Destination Branding.” Paper presented at The 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Houston, TX.
  • Suh, J., Kim, S., & McCole, D. (April 2016). “Understanding Effects of Social Earned Media and Owned Media in Destination Branding.” Paper presented at 2016 KAHTEA Annual Conference, Las Vegas, NV.
  • Suh, J., Kim, S., & McCole, D. (July 2015). “Effects of Social Media versus Traditional Media in Destination Branding.” Paper presented at 2015 ICHRIE Annual Conference, Orlando, FL.
  • Suh, J., McCole, D., & Kim, S. (July 2015). “Understanding Effects of Social Earned Media and Controlled Media in Destination Branding.” Paper presented at 2015 TOSOK International Tourism Conference, Seoul, South Korea.
  • Suh, J., & McCole, D. (April 2014). “Understanding Off-Highway Vehicle Recreationist Preferences among Different Types of Vehicle Users.” Paper presented at 2014 Northeastern Recreation Research Symposium, Cooperstown, NY.
  • McCole, D. & Suh, J. (June 2013). “Using Stated Preference Method to Inform Initial Design and Capital Investments for Tourism Attraction.” Paper presented at 2013 Travel & Tourism Research Association (TTRA) 44th Annual International Conference, Kansas City, MO.
  • Suh, J., McCole, D., & Carmichael, C. (May 2013). “Recreational Specialization and Motivations among Recreational Off-Highway Vehicle Users in Michigan.” Paper presented at 2013 National Outdoor Recreation Conference, Traverse City, MI.
  • Suh, J., McCole, D., & Holecek, D. (April 2013). “A Comparison of Mail and Internet Survey Procedures.” Paper presented at 2013 Northeastern Recreation Research Symposium, Cooperstown, NY.