GWSB Professor Delivers Keynote at Shanghai MicroBiz! Conference

February 27, 2019

photo - Dr. Paul Swiercz at the 2019 Microbiz! Conference in Shanghai

Paul Swiercz, professor of management and co-creator of the Humane Entrepreneurship project of the International Council for Small Business, recently returned from Shanghai, where he was an invited keynote speaker at the annual MicroBiz! Conference and Competition. In its 16th year, the conference draws students, educators and business owners from across China.

In his presentation, “Entrepreneurship and MicroBiz!: An American Perspective,” Dr. Swiercz discussed the emergence of a new category of creative enterprise in the global economy. Integrating his research on non-standard employment, the cognitive economy and entrepreneurship, Dr. Swiercz called attention to differences between cognitive economy micro-businesses and subsistence, job-replacement and conventional entrepreneurship.