Getting Ink - Week of November 25, 2019

November 26, 2019

Donna Hoffman, Louis Rosenfeld Distinguished Scholar, professor of marketing and co-director of the Center for the Connected Consumer, was quoted in an American Marketing Association newsletter article, “No Frills: Consumers Just Want the Basics from Voice Assistants.”

“You might start to use [voice assistants] for things that you previously didn’t trust before, like to reorder products. And if it doesn’t tell you the price, that’s pretty trusting. What will happen is we cede a lot of control to these devices over time and they become more autonomous and independent,” Dr. Hoffman said.