At the George Washington University School of Business (GWSB), we set the bar above the bottom line.
We value profits, but we also value how they’re made. That’s why we’re adding a new dimension to how we measure success: not just in profits and power, but also in responsibility and its integral role in shaping society.
Adding this dimension to every decision we make is helping us stand out. Because when we look past the balance sheets everyone else is focused on — when we look deeper into what’s actually driving them — we give ourselves an edge in competitive markets across the globe.
And that’s our idea of good business.