MS in Sport Management
The Master of Science in Sport Management (MSSM) program prepares students for executive careers in events and facility management, sports marketing, athlete representation, sports analytics, sports media and the sporting goods industry, working with professional teams and leagues and in collegiate athletics.
The MSSM program is designed to prepare graduates for careers in this rapidly expanding field. The sports industry is currently estimated to be a $500 billion business and the employment demand for trained, credentialed professionals is growing. Students will learn to recognize issues facing sports industry leaders and make sound, ethical business decisions; identify revenue streams and expenses for sports organizations; understand legal terms, operational structure and contract clauses; and apply analytic and research skills to solve problems and increase performance for sports-related businesses.
This new specialized Sport Management program is built upon GWSB’s award-winning quarter century of experience in the discipline, which includes Olympics and World Cup study abroad programs, the annual Travel Events and Management in Sports (TEAMS) and Sports Industry Networking and Career conferences, and more than 500 graduates placed in influential positions with professional sports franchises, leagues and organizations, sporting goods manufacturers and sports media companies.
Lisa Delpy Neirotti talks about what it takes to be successful in the sports industry.
- Connect With Us
The George Washington University School of Business
Master of Science in Sport Management
2201 G Street NW, Funger Hall, suite 315
Washington, D.C. 20052
Email: [email protected]
- Meet Our Faculty
- Director, MS in Sport Management Program
- Associate Professor of Sport Management
- Teaching Faculty
- Visiting Assistant Professor of Sport Management
- Explore Networking Opportunities
Join our LinkedIn group to connect, network, and get acquainted with fellow GWSB grad students in your academic program, and learn about upcoming professional development opportunities, student engagement events, online events and more.
Please note: this group is only open to current students and alumni.
For MS in Sport Management students, learning and networking occurs far beyond the classroom. Students in the MSSM program choose from several for-credit domestic and international opportunities, including:
- Consulting in developing global destinations
- Domestic case studies
- Immersion programs at the Olympic Games and the World Cup
MSSM students, faculty and staff are also regularly featured in print, radio, television and online news publications around the world.
- More News Stories
Professor Neirotti traveled to Bahrain in 2022 to teach a workshop on Sport Social Enterprise at the invitation of the U.S. State Department.
The GW Sport Business Association and the MSSM program recently hosted the Sport Integrity Global Alliance’s (SIGA) event, “Female Leadership in Sport: Making It Happen,” at the University Student Center. Students had the opportunity to hear from and meet with women executives in the sports industry, and Prof. Lisa Delpy Neirotti was one of the featured speakers.
Speakers at the 2ndWorld Sport Event and Tourism Summit (WSET) in Yangzhou, China included representatives from the International Olympic Committee, the UN World Tourism Organization, UNESCO, MLB China, and 10 international sports federations.
For this extensive project, GW student teams researched and then virtually interviewed nine baseball industry and Arizona government officials to learn how the pandemic had touched their work and personal lives.
The MSSM director presented in Geneva on the topic of financial integrity in sports.
GW Alumnae Featured In Sports Industry Story
Sarah Lyon writes about several former students working in the sports industry and how GW played a role in their development.
Lisa Delpy Neirotti on the 2022 Beijing Winter Olympics
CGTN's Elaine Reyes spoke to Lisa Delpy Neirotti about the Winter Olympics in Beijing.
GW Sport Management Case Team Makes Top 10 in NCSS Championship
The National Collegiate Sports Sales Championship was a very competitive event in which students had to pitch professional sport team executives. Shannon Kearney and Waseem Mansoor made it to the final rounds for individuals, but the GWSB team as a whole scored well enough to place in the top 10 overall.
GW at the 2018 Olympics
Join us as 21 students, seven Olympic volunteers, and three alumni attend the 2018 games in South Korea!
GW at the 2018 World Cup
Join us as we explore Russia for the 2018 World Cup!
- Alumni in the Media
For many involved with the National Football League, the Super Bowl marks the end of the work season. For Adam Richelieu, it’s the eve of his busiest time of the year.
GW alumnus Hugo Scheckter discusses his career progression from GW to the Premier League, his time at Southampton, and his current role as Head of Player Care at West Ham — and shares tips on establishing a career in the sports industry.
Ryan Riffenburgh, MS in Sport Management ’20, received the ring from the Washington Nationals in recognition of his internship with the team during its historic championship season.
- Articles & Media Coverage
Professor Delpy Neirotti
More teams, more upsets: How minnows challenged giants at Women’s World Cup
Al Jazeera, August 2023
Commanders fans hope for a better experience under Harris
WUSA9, July 2023
- Brett Favre’s Most Memorable Stat May Be $8 Million Meant for the Poor
The New York Times, September 2022
- With Serena Williams on Center Stage, U.S. Open Tries to Draw New Fans
The New York Times, September 2022
- A generation of top female athletes are retiring in bittersweet fashion, but they’re headed for exciting second acts.
Boston Globe, September 2022
- Road to Brandweek: Taking the Harlem Globetrotters Beyond the Basketball Court
Adweek, September 2022
- Brand Serena will stay strong post-retirement
Reuters, August 2022
- Sharp & Sporty: Prof. Lisa Delpy Neirotti Teaches in Bahrain
Gulf Weekly, August 2022
- Thanks to a Show-Stopping 2021, Shohei Ohtani’s Endorsement Earnings Have Tripled In a Year
Forbes, April 2022
- Why are people obsessed with the Olympics?
Popular Science, July 2021
- The Covid-19 Bowl: How the NFL and Tampa Bay Hosted Super Bowl LV
SportBusiness University, March 2021
- College athletes looking to go pro shouldn’t worry about canceled seasons, professor says
Kark 4 News, August 2020
- Warriors, Redhawks, Redtails: How popular options fit Rivera's name change criteria
The Washington Times, July 2020
- Future of fans at sporting events unclear
Binghampton Homepage, July 2020
- NCAA to allow athletes to profit off name, likeness.
WKRG News Channel 5, October 2019
- How the NBA's rift with China laid bare the cost of free speech.
The Guardian, October 2019
- In This Interactive Football League, Fans Pick the Plays.
Smithsonian Magazine, September 2019
- College Football This Fall Could Create Legal Troubles for NCAA
NPR, August 2020
- The NCAA whiffed on esports. It’s paying a price but can still learn a lesson.
The Washington Post, August 2020
- Coronavirus Liability Waivers Raise Questions as College Athletes Return to Campus
Sports Illustrated, June 2020
- One byproduct of esports betting? A crackdown on cheating.
The Washington Post, June 2020
- TV, Print, Radio & Podcasts
GW Sport Management Professors - Expert Opinion Highlights
- New Commanders gear means a big payday for the NFL
- Sports Diplomacy with Lisa Delpy Neirotti
Prof. Delpy Neirotti explains how the International Olympic Committee has played a role in sports diplomacy by distributing funds to countries around the world to develop sports.
- The Coca-Cola Ad You've Never Seen
How corporate sponsors are handling the political minefield of the 2022 Winter Olympics.
- Curse of the Kicker: Why Evan McPherson and Other Clutch NFL Players Still Lag In Marketing Power
- Endurance (documentary)
Endurance follows athletes from China and the United States who are vying for a chance to medal at the Beijing 2022 Winter Olympics.
- How do sports transcend differences?
- Counting down to Beijing 2022
- Beijing Olympic Games Preparation 1/13/21
- U.S. officials to boycott Beijing Olympics over rights 'atrocities'
- Tokyo Olympic Games
- CNGT TV: Tokyo Olympic Games
- Impact on NIL and Tourism 9/3/21
- Do sports still need China? Nov. 21, 2021
- China's Double Fault Dec. 5 The Wire China
- Wrap up of the Olympic Games, CGTN 8.10.21
- Olympic Breakout Stars Endorsements 8/2/21
- Tokyo Olympic Games Athlete Stories. 8.2.21 CGTN
- A New Perspective as an Olympic Streak Ends – SportsTravel
- Canadian TV - What sport is most difficult & the importance of the mental game. 7.26.21
- New Olympic Sports. ABC News 7.22.21
- The Heat: Tokyo Olympic Games CGTN Olympic panel 7.24.21
- What's the hardest sport? Gizmodo 7/26/21
- Why banning fans at the Olympics isn't a total financial loss 7/12/21 Yahoo Finance
- Why are people obsessed with the Olympics? 7/7/21
- Should the Tokyo Olympic Games Be Canceled 6/1/21 - BeFM South Korea Radio
- Supreme Court’s ruling on payments to student-athletes.6.22.21
- Sport Business Research Profile 6/15/21
- Youth Development & Child Protection
- The first World Sports Tourism Congress: The role of sport for tourism recovery ans its contribution to the 2030 agenda
- NCAA Supreme Court Alston Case Ruling & What It Means for Collegiate Athletics
Pix11 News, June 2021
- Should the Tokyo Olympic Games Be Canceled?
BeFM, June 2021
- Washington Redskins Announce Forthcoming Name and Logo Changes
KSBW Channel 8 News
- Re-Opening Pro Sports and Economies After COVID
Newswise, June 2020
Lisa Delpy Neirotti joins a panel discussion on when and how to resume major sporting events, the economic impact on the sports industry, and the health concerns of resuming sports during a pandemic.
- Keeping Score: Sports Sponsorship Freefall, June 2020
Rick Horrow breaks down the jaw-dropping numbers coming in from around the world about the economic impact of COVID-19 on sports sponsorship. He's joined by Lisa Delpy Neirotti, who discusses the current and future impact of philanthropy in sports.
- Nexstar Media Group news segment, May 2020
Lisa Delpy Neirotti is interviewed about the recent rise in video gaming and e-sports.
- Our Athletes Podcast, Anchor.fm, January 20, 2020
Lisa Delpy Neirotti joins Michael Rasile to talk about her attendance at 19 consecutive Olympic Games.
- The Intersection of Technology and Sports, CES Talk podcast, November 6, 2018
Lisa Delpy Neirotti joins Dr. Ilan Hadar, Partner and CEO of HYPE Sports Innovation, to talk about eSports, immersive fan experiences, the quantified athlete, technology for sports venues and more.
- A League of Their Own: How Youth Sports Have Entered the Big Leagues, The Today Show, 2017
- NBCUniversal Banks on Luring Younger Olympic Viewers, Marketplace.org, December 20, 2016
- Why Are Kids Walking Away From Youth Sports?, WTOP Radio, Washington, D.C., October 6, 2016
- ‘Your Dad’s a Loser’: Videos Parody the Insane World of Youth Sports, Washington Post, September 22, 2016
- Competitive Youth Sports: Worth the Experience — or Savings Killer?, Associated Press, August 1, 2016
- A Hockey Mom Puts Herself in the Penalty Box, The Globe and Mail, Toronto, November 27, 2015
- Are Parents Ruining Youth Sports? Fewer Kids Play Amid Pressure, The Washington Post, October 4, 2015
- Why Child Athletes of All Levels Earn More as Adults, The Miami Herald, September 25, 2015
- New Commanders gear means a big payday for the NFL
The Chicago Bulls and Chicago White Sox owner noted the value of a GW education.
CGTN's Toni Waterman spoke to Lisa Delpy Neirotti, director of the MS in Sport Management Program at GWSB, about top players in the sportswear market.
The Master of Tourism Administration Program (MTA) toured the 2016 Summer Olympic Games in Rio de Janeiro, Brazil.
Lisa Delpy Neirotti provides a first-week recap of the 2016 Olympics in Rio di Janeiro, Brazil.
- MSSM Newsletters
- Featured Internship and Job Opportunities Through the MSSM Program
- NBA, NFL, NHL, MLB, MLS
- Nike, Adidas, Reebok, Under Armour, Red Bull
- Octagon, Lagardere, IMG, AEG, WMG, CAA, GMR, Momentum, Velocity Sports, Wanda Sports
- NFL Players Association
- ESPN, CBS, NBC, Fox, BeIN Sports
- Comcast-Spectacor, SMG
- ESPN Wide World of Sports
- US. Olympic Committee and International Olympic Committee
- Special Olympics International and International Paralympics Committee
- SnowSports Industries of America
- Washington Redskins, Wizards, Mystics, Nationals, Capitals, D.C. United, Seattle Sonics, Texas Rangers, Orlando Magic, LA Dodgers and Chargers,
- Chicago Whitesox and Bulls, Miami Heat and Dolphins, Boston Red Sox, Boston Celtics, New York Yankees, Knicks and Rangers, Brooklyn Nets, Philadelphia Sixers, Eagles, Phillies, Flyers, New Jersey Devils
- NCAA and numerous Division 1 collegiate athletic programs
- Nielsen, Aramark
- Past Guest Speakers at MSSM Conferences and Classes
- George Bodenheimer, former President, ESPN
- Albert Chen, author, Billion Dollar Fantasy: The High-Stakes Game Between FanDuel and DraftKings That Upended Sports in America
- Adam Rippon, U.S. figure skater, bronze medalist, 2018 Winter Olympics
- Lisa Baird, Chief Marketing Officer, U.S. Olympic Committee
- Richard Deitsch, Host, Sport Media Podcast; Media Reporter, The Athletic
- Phil de Picciotto, President Octagon
- Kelly Flanigan, Talent Buyer, Live Nation
- Alexa Herndon, VP of Human Resources, Washington Nationals
- Bob Miller, Assistant General Manager, Washington Nationals
- Michele Powell, Senior Vice President & General Manager, Capital One Arena at Monumental Sports & Entertainment
- Doug Nickerson, Senior Director of CRM, Washington Redskins
- Elizabeth Noe, General Manager, Aramark
- Bennet Omalu, neuropathologist who discovered the first CTE case in a professional football player
- Grant Paranjape, Director of Esports Business & Team Operations, Monumental Sports Entertainment
- Jacob Raim, Senior Director of Digital Media, Monumental Sports & Entertainment
- Joel Segal, President, Lagardere Sports & Entertainment
- Adam Sinclair, Director of Operations, USTA/U.S. Open
- Tommy Sheppard, Senior Vice President of Basketball Operations, Washington Wizards
- DeMaurice Smith, Executive Director, National Football League Players Association
- Greg Stangel, Senior VP of Global Solutions, Fox
- Matt Taylor, Senior Director of Football Communications, Miami Dolphins
- Lara Tosani Weems, Senior Director of Corporate Communications, Harris Blitzer Sports & Entertainment (76ers, Devils)
- David Touhey, President, Venues MSE
- Abby Wambach, U.S. Olympic and World Cup soccer player
- Michael Wilbon, ESPN, co-host of "Pardon the Interruption"
- Rebecca Winn, VP of Marketing, Washington Wizards
- Jon Miller, Major League Baseball broadcaster and commentator
- Christine Brennan, national sports columnist, USA Today; commentator, ABC News, CNN, PBS NewsHour
"My time in the MTA program was perfect — [it] got me this opportunity."
Rebecca Winn, Vice President of Marketing, Washington Wizards & Mystics
MTA '06 – Sport Management Concentration
The MSSM program is 36 credit hours. Three-credit courses are full semester (14 weeks) in length. Courses that are 1.5 credits are seven weeks in length and are offered in either the first or second half of a semester.
Students typically complete degree requirements in the following time frames:
- Part-Time: 30-48 months
- Full-Time: 18-24 months
Students must successfully complete the following course and program requirements, achieve at least a 3.0 cumulative grade point average at the time of graduation, and complete all degree requirements within five years to be eligible for the MS in Sport Management degree.
|TSTD 6251||Applied Quantitative Methods|
|TSTD 6264||Sport Marketing|
|TSTD 6265||Sport Law: Contracts and Negotiations|
|TSTD 6266||Sport and Event Facility Management|
|TSTD 6267||Sport Media and Communications|
|TSTD 6270||Research Methods and Applications|
|TSTD 6283||Practicum (1 credit must be taken during the first year of the program. The remaining 2 credits can be taken at any other time.)|
|15 credits in elective courses selected from the list below. Students may elect to use these credits to focus in one specific area or to earn a specialized graduate certificate; or, they may choose courses from different business areas with guidance from the advisor.|
|DNSC 6214||Pricing and Revenue Management|
|DNSC 6279||Data Mining|
|DNSC 6404||Sports Analytics|
|FINA 6224||Financial Management|
|FINA 6234||New Venture Financing|
|IBUS 6201||International Marketing|
|MGT 6215||Conflict Management and Negotiations|
|MGT 6290||Special Topics (Business of e-Sports)|
|MKTG 6243||Marketing Research|
|MKTG 6246||Marketing of Services|
|MKTG 6248||Advertising and Marketing Communications Strategy|
|MKTG 6252||Digital Marketing|
|MKTG 6256||Integrated Marketing Communication|
|PPPA 6031||Governing and Managing Nonprofit Organizations|
|PPPA 6032||Managing Fundraising and Philanthropy|
|TSTD 6277||Event and Conference Management|
|TSTD 6282||International Experiences|
|TSTD 6296||Tourism, Hospitality, and Event Digital Marketing|
Additional Requirements for Specific Degree Programs
- Combined Bachelor’s/Master's Degrees
This degree may be combined with a bachelor's degree through GWSB's new 4+1 Program, which enables students to complete both a bachelor's and a master's degree in five years. 4+1 Program options, eligibility and degree paths are outlined on the 4+1 Program page.
- MBA/Master of Science in Sport Management
For students pursuing a MBA and a Master of Science in Sport Management dual degree program, all requirements for both degrees must be fulfilled. In the dual MBA/MSSM program, 21 credits may be shared between programs: 9 credits of MS coursework may be applied toward the MBA, and 12 credits of MBA coursework may be applied toward the MS.
Admission to the MSSM program is highly competitive and enrollment is limited. Students operate in two cohorts throughout the academic year.
Due to the rolling admissions policy, it is highly recommended that candidates submit applications early. The candidate’s major and trend in grades, personal achievements, and letters of recommendation also affect the admission decision. This program seeks social, ethnic, cultural and geographical diversity in its student body.
- Bachelor’s degree from a regionally accredited college or university
- Strong academic performance
- Demonstrated professional interest in sport management
- Admissions Process
Applying to a program at the GW School of Business may seem like a complicated process, but the GWSB admissions team is here to help. The application process for this program can be found on our How to Apply page. All application materials should be sent to the GWSB Graduate Admissions Office. The GRE or GMAT test is not required — however, if you feel that submitting your scores will strengthen your application, you are welcome to submit them. We also offer a wealth of resources to help you finance your degree, from scholarships and fellowships to loans and work-study arrangements.
- Application Requirements
To be considered complete, the following must be included in the application:
- Completed online application form
- Application fee (non-refundable)
- Current résumé uploaded through the online application system
- One letter of recommendation from a professional and/or academic reference
- Statement of Purpose: In no more than 500 words, describe how this program fits into your professional life and your career objectives.
- Additional Application Requirements
- Upload copies of your transcripts from all colleges/universities attended, whether or not the program was completed or the credit appears as a transfer credit on another transcript. Note that admitted students will be required to submit official, sealed transcripts with proof of bachelor’s degree. There is no need to submit them at the time when you first apply.
- The GRE or GMAT test is not required for this program — however, if you feel that submitting your scores will strengthen your application, you are welcome to submit them. Learn more about our test-optional policy on the How to Apply page. GW School of Business applicants interested in taking the exam can benefit from 10% off any Kaplan GMAT or GRE preparation course. Use discount code GWUSB10.
- International Applicants
Applicants who require a visa to study in the United States must also fulfill additional requirements in order to be considered for admission to a graduate program at the School of Business. Please visit our How to Apply page for further details.
Applying to a program at the GW School of Business may seem like a complicated process, but the GWSB admissions team is here to help. The application process for this program can be found on our How to Apply page. All application materials should be sent to the GWSB Graduate Admissions Office. The GRE or GMAT test is not required — however, if you feel that submitting your scores will strengthen your application, you are welcome to submit them.
Candidates seeking financial assistance and international students requiring visas are encouraged to apply early. Only completed applications, with all required materials, will be considered for admission.
- Spring 2024 - Rolling, based on seat availability
- Summer 2024 - January 15, 2024
- Fall 2024 - January 15, 2024
Please note: Admission to the Global MBA, Accelerated MBA, MBA in Security Technology Transition, MAccy in Accounting Analytics, M.S. in Business Analytics, and M.S. in International Business programs is only offered for the Fall semester. Summer admissions deadlines apply only to the Online MBA and Healthcare MBA programs. Admission to all other programs is only offered for the Fall and Spring semesters. The MS in Finance and MS in Applied Finance programs, as well as our doctoral and executive education programs, each have different admissions deadlines.
Tuition and Other Costs
Explore tuition rates and fees, view health insurance and housing costs, and more.
- Tuition and Fees
Please visit the Student Accounts Office for a complete list of tuition rates and fees.
- Other Expenses
- Student Health Insurance
GW offers voluntary comprehensive health insurance through Aetna Student Health. All F-1 and J-1 international students are automatically enrolled. See the Student Health Insurance page for rates and other important information.
- Student Health Insurance
From scholarships and fellowships to loans and work-study arrangements, we offer a wealth of resources to help you finance your degree.
- GWSB Fellowships and Financial Support
The GW School of Business offers merit-based fellowships to incoming students at the time of admission. While applying to graduate degree programs at GWSB, prospective students may opt in to be automatically considered for all fellowship award opportunities funded by the School of Business as well as various university-funded tuition awards administered by the Office of Graduate Student Assistantships and Fellowships (OGSAF). Unless otherwise stated, no separate application is required.
In limited circumstances, current students may also be eligible for merit-based tuition fellowship awards.
- Office of Graduate Student Assistantships and Fellowships
The Office of Graduate Student Assistantships and Fellowships (OGSAF) maintains a comprehensive database of GW and external fellowships to support graduate-level study and/or research. Incoming and current students are encouraged to browse the OGSAF website for information about additional merit-based funding opportunities.
- Federal Financial Aid
U.S. Citizens and eligible non-citizens may qualify for:
- Federally sponsored education loans through the Federal Direct Unsubsidized Loan and Federal Graduate PLUS Loan Programs
- Need-based financial assistance through the Federal Work Study Program, which allows students to earn income while working part-time at pre-approved organizations during their program
To apply for federal financial aid, submit the Free Application for Federal Student Aid (FAFSA) by the appropriate deadline using GW’s FAFSA school code: 001444. Please note that students must apply for federal financial aid each academic year.
Visit the Office of Student Financial Assistance for details about eligibility criteria, application steps, and deadlines. Information about alternate private and federal loans is also available.
- Tuition Discounts
The GW School of Business offers a tuition discount to current employees of the following companies:
- Lockheed Martin
- Organization of American States (GS/OAS)
Please note that eligible programs vary by employer. View details about eligibility, conditions, and the application process.
- Veterans and Military
Nationally recognized as a top military- and veteran-friendly university, GW offers a wealth of services and benefits to student veterans, military personnel, and dependents of the United States Armed Forces. As a proud participant in the Yellow Ribbon Program, GW funds tuition expenses exceeding the maximum base pay amount covered through the GI Bill®, and its contributions are matched by the Department of Veteran Affairs.
GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website.
- Student Employment and Internships
The F. David Fowler Career Center supports GWSB student and alumni professional development by providing career management resources, career fairs and expos, and employer information sessions. GWSB students also have access to employment services and resources provided through GW’s Center for Career Services.
Handshake is the official online recruiting platform and event calendar for the F. David Fowler Career Center and the Center for Career Services. To search for jobs and internships, find and register for events, and connect with career coaches, log in to Handshake.
Federal Work Study
The Federal Work Study Program is a federally-funded and need-based work program that allows GW students to earn income through part-time employment during the academic year at GW and other pre-approved organizations. Graduate students interested in the program must submit the FAFSA and apply through the Office of Student Financial Assistance.
The Center for Career Services provides awarded students assistance with finding positions. Visit the Center for Career Services for information about the Federal Work Study Program at GW.
Students studying at GW on F-1 or J-1 visas may have additional restrictions on their employment due to visa regulations. F-1 Students are required to obtain Curricular Practical Training (CPT) authorization from the International Services Office for all paid, off-campus internships and employment. GW-sponsored J-1 Exchange Visitors are required to obtain employment authorization for all employment, whether on-campus or off-campus.
For more information about the CPT application process, see GWSB Global & Experiential Education’s Curricular Practical Training page.
For information about how your visa status may affect your employment options, please visit the International Services Office.
- Billing and Payment Processing
The Student Accounts Office manages all student accounts and processes student bills, refunds, disbursements, payment plan enrollment, employer reimbursements, third party billing, and financial holds. For inquiries regarding your Student eBill, tuition and fees, or payment options and due dates, visit the Student Accounts Office.
Speak directly with our faculty and staff and get answers to the questions that matter most to you.
Submit a request for more information about this program.
Explore each step of the application process.
Applications are submitted through the GW Student Portal. You can sign up for an account if you don't have one.