Music and film festivals, fundraisers, tradeshows, conferences… whether it’s a spectacular celebration or a buttoned-up business meeting, coordinating the multiple moving parts of any event requires thorough research, planning, promotion and seamless coordination.
The George Washington University School of Business (GWSB) Event Management Certificate Program prepares participants to design, plan and execute successful events for groups of any size. In addition to course requirements, the program prepares students by offering opportunities for on-site internships, practicums and portfolios.
The event management professional certificate program may be completed in the classroom, online or in a blended format that combines both online and in-class courses.
What can you expect to gain from the program?
- Learn best practices and latest thinking for the design, planning and execution of successful events and meetings;
- An understanding of the event and meeting industry through a study of seminars, conventions, conferences, expositions, trade shows and special events;
- How to conduct effective event and meeting management research, including needs assessments, site analyses, situation analyses and feasibility studies;
- First-hand insight into the industry via an on-site internships.
Is the program right for you? Event Management is an ideal program if you are:
- Preparing for a new career in meetings, events, travel, sports management, tourism or hospitality
- An industry professional interested in enhancing your skills and advancing your career
- Charged with handling event and travel duties for your company or organization
- Working in a field unrelated to events and interested in changing careers
Not only is event management endlessly dynamic, but for the foreseeable future it’s headed on a growth trajectory. U.S. News & World Report ranks event planners rank #21 in Best Business Jobs, and the U.S. Bureau of Labor Statistics predicts that the occupational outlook for event managers is expected to increase by 33 percent through 2022, which is faster than the average for all occupations.
Event Management Certificate Requirements
The Event Management Program is designed to be flexible and meet the needs of individuals interested in professional development and career advancement. Students may take individual courses in specific program areas or meet the following requirements to earn a professional certificate in event management:
1. Complete and pass the following four core courses worth 1.2 CEUs each (4.8 total CEUs overall). The core courses are offered as a five-day Event Management Core Skills Institute on campus four times a year. In addition, core courses may be taken as individual classes online.
This course addresses major trends and successful business practices in Event Management to provide the knowledge and tools to improve your effectiveness and profitability as an event manager.
Structure and manage an event planning schedule to improve profitability
Conduct comprehensive needs assessments and feasibility studies
Identify and prioritize event goals and objectives
Identify potential challenges to a successful event
Choose appropriate solutions by using efficient planning scenarios
Conduct mid- and post-event evaluations
Create and present proposals and agreements that are advantageous to all parties to an event
Appreciate the rewards of being in the event management profession
Good practices for sustainable tourism policies, plans and strategies
Innovation in tourism planning that minimize negative impacts and potential benefits to local economies
Trends in consumer demands around sustainable tourism
Guidelines and tools used in developing sustainable tourism strategies
This course covers the nuts and bolts of successfully coordinating a professional event.
Learn how to:
Develop creative elements including decor and entertainment and properly sequence them at events
Develop and implement a site plan and conduct a thorough site inspection
Understand the Americans with Disabilities Act (ADA), permit requirements and labor union issues and their impact on event coordination
Analyze and implement professional registration, admission procedures, security and protocol.
Participants will learn how to:
Organize guide tourism industry stakeholders toward good governance
Enhance a destination's competitiveness
Assess the sustainability of a destination and create a framework for public-private partnerships at the local, regional and national levels
Develop a destination management strategy
This course teaches participants how to use events to promote products, services, causes and events themselves.
Learn how to:
Identify and develop a promotional strategy, including the event proposal, invitations, advertising, publicity, contests, promotional merchandise, sales promotions, packaging, and personal appearances
Distinguish the relative strengths of print, electronic and other advertising media
Analyze, establish and implement a public relations strategy using video and audio news releases and social media tools
Incorporate electronic media
Formulate an effective event sponsorship program
Conduct market research prior to the event
Create comprehensive marketing/sales measurement
Participants will learn how to:
Develop marketing, branding and positioning strategies for sustainable tourism products
Create consumer demand by leveraging digital and social media
Develop comprehensive marketing plans
This course thoroughly and systematically analyzes potential threats to your events. As the final core course, this practical approach to risk management ensures that you understand and use every possible safeguard to produce safe and successful events.
Learn how to:
Identify different methods for managing risk
Understand how to prepare a crisis management plan
Understand the key components of event contracts
Comply with health , safety and security regulations
Conduct a thorough risk assessment for every event
Understand the duty of care owed to attendees and identify liability issues arising from injury or loss of property
Understand and comply with copyright, trademark and service mark protection requirements
Please note that it is recommended you take Core Courses in the above order if you are pursuing the Certificate in Event Management. Elective courses may be taken before all core courses are completed. However we do recommend that student take Best Practices in Event Management before taking any electives. Courses can be taken onsite or online. These recommendations do not apply if you are only taking one or a few courses for career enhancement.
2. Complete and pass elective courses totaling 3.6 CEUs. Elective courses are either worth 1.2 CEUs for two-day classes or 0.6 CEUs for one-day classes. All online courses are 1.2 CEUs. See course descriptions for a full listing of electives.
3. Complete a minimum of 100 hours of event management practicum experience.
4. Prepare and submit an event portfolio.
Admissions & Registration
To be admitted to the Event Management Certificate Program, students must have completed the equivalent of a high school diploma. International students not fluent in English must have a TOEFL PBT score of 600 or a TOEFL CBT score of 100. There is a Program Application Form and a $65 non-refundable fee for all students planning to complete the required course work and other requirements to attain a certificate. If you have questions or need help with registration, please contact us at [email protected] or call us at (202) 994-9708.
Program Fees & Financial Aid
Event Management Institute (4.8 CEUs) - $1995
On-campus two-day session (1.2 CEUs) - $550
On-campus one-day session (0.6 CEUs) - $295
Online courses (1.2 CEUs) - $450
Because the Event Management Certificate Program is a non-degree program, federally funded student loan programs are generally not available. The Event Management Certificate Program is not eligible for deferment of such loans.
If your company is paying for your classes and you would like to use a third-party payment process or you would like to pay by check, please email us at [email protected] or call us at (202) 994-9708.
Grades are emailed to participants within two weeks of the completion of courses. The grading system is pass or fail.
In order to graduate, all participants must submit the graduation application form, found here. Upon successful completion of your course work, practicum, portfolio and graduation application form, you will be notified of the date, time and location of the Event Management Certificate Program graduation.
Extension & Reinstatement Policy
The Event Management Certificate Program is a two-year program. From the day you take your first class, you have two years (24 months) to complete your courses, practicum and portfolio. If for any reason during the two-year period you require an extension, you may email a letter of explanation to [email protected]. The Event Management Certificate program staff will review your request and determine if the extension request will be granted.
You are permitted to only receive a one-year extension. Once an extension is approved, you will receive a link to register for the extension via Cvent. There is a $15 charge to register for an extension.
lf you cannot attend an on campus Event Management Certificate Program course as planned, you may transfer into a future course or receive a course credit as long as you let us know five business days prior to the first day of class. If you contact us with less than five business days notice, you are entitled to a course credit valued at 50% of the course fee. If you contact us on the day of the first class or after the class has occurred, you are not entitled to a course credit or transfer of any kind.
Credits may be applied toward the cost of any future course within the next year from date of issue. The Event Management Certificate Program credits are active for one year from the date of the class.
Refunds are given only if we cancel a course, although you will be
encouraged to transfer into a future course so you can complete your required course work. We will not issue refunds for courses which have been postponed due to inclement weather or other circumstances beyond our control. Refunds are processed within thirty days of the approval of the refund request.
Please note, online courses are non-refundable.
Event Management Certificate Courses
The Event Management Program is designed to be flexible and meet the various needs of individuals interested in professional development and career advancement. Students can take individual courses in specific program areas or meet the requirements to earn a professional certificate in event management.
To earn a certificate in event management from the George Washington University School of Business, students must successfully meet the following requirements:
Complete four core courses and three electives (offered in classroom or online) within two years of enrollment in the first course.
Complete a minimum of 100 hours of event management practicum experience.
Prepare and submit an event portfolio.
Upon successful completion of the seven event management classes, portfolio and practicum hours, students receive a professional Certificate in Event Management from The George Washington University School of Business.
For a listing of instructor bios, please click here.
You can start the online courses at any time, making it a convenient way to enhance your career and/or to complete your certificate program. Once you start an online course, you have three months from the end of the month you enroll in the class to complete it. After registering, you will receive a confirmation with complete directions on how to attend an online class with the GWU Event Management Certificate Program. Each online course counts as 1.2 CEUs and costs $450 per course.
Event Management Core Skills Institute
The George Washington Event Management Core Skills Institute is offered as a weeklong, on-campus session. This Institute consolidates all four core courses (501, 502, 503 and 504) into a five-day intensive and interactive session (4.8 CEUs). The cost is only $1,995.00 — $205 less than taking the four classes individually! Also, if you have already taken one or more of the core courses, we will deduct an additional $550 from the total cost of the institute (please email us at [email protected] if you qualify for this discount). We offer a Spring, Summer, Fall and Winter institute each year.
Complete and pass elective courses totaling 3.6 CEUs. Elective Courses are either worth 1.2 CEUs for two-day classes or 0.6 CEUs for one-day classes. The total CEUs required for the Event Management Certificate are 8.4 CEUs.
Certificate candidates must complete a total of 100 practicum hours for graduation. You may begin your practicum after you have completed your first course.
Portfolio and Practicum hours must be separate. This means hours used for your practicum cannot be from the same event you are doing for your portfolio. The portfolio project can be part of your current job. Also, we request that students NOT use their regular/current jobs as hours for the practicum. This is because we want students to experience more than one facet of event planning and management to get a more rounded view of the discipline.
If you "work" more than 25 hours at the same location/ organization, you must submit a letter of reference from that organization along with the Practicum Summary Form. You are allowed to acquire all 100 hours with one organization. We do not encourage this practice as we would like to see you experience a variety volunteer opportunities.
It is usually not difficult to achieve 100 practicum hours. Check with your local convention center to see what events are in coming to the center. Consider making a list of cause related organizations such as the American Cancer Society or the Humane Society. Visit their websites for upcoming events and contact them about volunteering. Yelp.com lists volunteer opportunities by zip code. Practicum hours are considered field hours. The experiences should help you gain a more thorough perspective of the industry.
Practicum Summary Form (PDF)
Your portfolio is documentation of an actual event which you have planned from beginning to end. In order to earn your certificate, you must demonstrate an understanding of the research, design, planning, coordination and evaluation processes including administration, marketing, legal, ethical and risk management issues.
The event may be a part of your current job but you MUST play a lead or significant role in the planning and coordination of the entire event. Only events that have occurred after you enrolled in the event management program qualify.
Your event should be of the size and breadth that allows for key elements of the portfolio such as a budget, vendor contracts, a floor plan, timeline and production schedule. A dinner party for friends will not qualify for a portfolio. Examples of approved portfolio events include: change of command ceremonies, anniversary parties, weddings, bridal showers, fashion shows, and fundraiser.
The total portfolio, excluding Table of Contents and Portfolio Affirmation and Release Form may not exceed 65 pages. Portfolio grading is based on a possible total of 150 points. You must earn 75% (or 113 points) to pass. If you score less than 75% or 113 points, you will have an opportunity to re-submit your portfolio with corrections. Portfolios must be re-submitted within two weeks of receipt of the returned portfolio.
Please note, it is highly recommended you schedule a meeting with an Event Management Certificate Program counselor at the beginning of your course work and when getting ready to work on your portfolio.
Portfolio and practicum hours should be separate. This means hours used for your practicum cannot be from the same event you are doing for your portfolio if the portfolio is part of your current job. Also, we request that students NOT use their regular/current jobs as hours for the practicum. This is because we want students to experience more than one facet of event planning and management to get a more rounded view of the discipline.
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