Graduate Certificate in Digital Marketing and Communications

The Graduate Certificate in Digital Marketing and Communications provides an overview of the expanding digital marketing and communications field. As a multidisciplinary program, coursework includes marketing management, digital marketing, and integrated marketing communications, as well as coursework from Information Systems and Decision Sciences, including web analytics and social network analysis. Students will gain an in-depth understanding and assessment of the role of analytics in marketing communication and strategy. 

Students must complete all of the required and elective credits from the course options below and are expected to maintain a cumulative grade point average of 3.0 or above. Courses completed as a non-degree student are not eligible for application towards the certificate requirements.

Required Courses • 9 Credits

  • MBAD 6274 | Marketing AND
  • MKTG 6252 | Digital Marketing (prerequisite: MBAD 6274) AND
  • MKTG 6256 | Integrated Marketing Communication (prerequisite: MBAD 6274) OR
  • MKTG 6248 | Advertising & Marketing Communications Strategy (prerequisite: MBAD 6274)

Electives • 3 Credits

  • ISTM 6209 | Web & Social Analytics
  • ISTM 6211 | Data Warehousing & Online Analytical Processing (prerequisite: ISTM 6202)
  • DNSC 6290 | Special Topics: Social Network Analysis for Managers
  • DNSC 6279 | Data Mining (prerequisites: DNSC 6203 and DNSC 6206)