Graduate Certificate in Digital Marketing & Communications

The Graduate Certificate in Digital Marketing and Communications provides an introduction to the expanding area of digital marketing and communications. As a multidisciplinary field, the coursework is drawn from the sub-disciplines of Marketing, including marketing management, digital marketing, and integrated marketing communications, and of Information Systems and Decision Sciences, including web analytics and social network analysis. Students will gain an in-depth understanding and assessment of the role of analytics in marketing communication and strategy.

Certificate Requirements

  • Completion of all required and elective credits from the course options listed below
  • Completion of the certificate with a cumulative grade point average of 3.0 or above

In addition, students should be aware of the following course application limitations:

  • Courses taken by non-degree students are not eligible to be applied towards certificates.
  • Students may only apply a course to two program requirements (for example, MBAD 6224 may be applied to both the MBA and the graduate certificate, but that course may not subsequently be applied to any other degree or certificate requirements).
  • Students who choose to enroll in two graduate certificates may only "double count" up to six credits between the two certificates; all remaining requirements (typically, 18 credits for two certificates) must be unique to each certificate.

Required • 9 Credits

  • MBAD 6274 | Marketing AND
  • MKTG 6252 | Digital Marketing AND
  • MKTG 6256 | Integrated Marketing Communication OR
  • MKTG 6248 | Advertising & Marketing Communications Strategy

Electives • 3 Credits

  • ISTM 6209 | Web & Social Analytics
  • ISTM 6211 | Data Warehousing & Online Analytical Processing (prerequisite: ISTM 6202)
  • DNSC 6290 | Special Topics: Social Network Analysis for Managers
  • DNSC 6279 | Data Mining (prerequisites: DNSC 6203 and DNSC 6206)

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