Graduate Certificate in Digital Marketing & Communications
This certificate provides an introduction to the expanding area of digital marketing and communication. As this area is inherently multidisciplinary, the certificate draws from coursework within various sub-disciplines offered by the Marketing Department (marketing management, digital marketing, and integrated marketing communication) as well as coursework in web analytics and information systems offered by the ISTM and Decision Sciences Departments.
The objective of the certificate is to provide students with an understanding of the practice of digital marketing, how it relates to marketing communication and marketing strategy, and the role of analytics.
Completion of 12 credits of the coursework listed below to be eligible for completion
Achievement of at least a 3.0 cumulative grade point average at the time of completion
Complete all requirements within five (5) years
In addition, students should be aware of the following course application limitations:
Students may only apply a course towards two program requirements (ie MBAD 6274 may only be applied towards the MBA and one graduate certificate – the course cannot be applied towards the requirements of any other degree or certificate program beyond the two programs)
Students who opt to complete two graduate certificates may only double count up to six credits between the two. All remaining requirements (typically 18 credits for two certificates) must be unique to each certificate