Graduate Certificate in Digital Marketing & Communications

This certificate provides an introduction to the expanding area of digital marketing and communication. As this area is inherently multidisciplinary, the certificate draws from coursework within various sub-disciplines offered by the Marketing Department (marketing management, digital marketing, and integrated marketing communication) as well as coursework in web analytics and information systems offered by the ISTM and Decision Sciences Departments.

The objective of the certificate is to provide students with an understanding of the practice of digital marketing, how it relates to marketing communication and marketing strategy, and the role of analytics.

Certificate Requirements

  • Completion of all credits of the coursework listed below
  • Achievement of at least a 3.0 cumulative grade point average at the time of completion

In addition, students should be aware of the following course application limitations:

  • Courses taken as a non-degree student are not eligible to be applied towards the certificate.
  • Students may only apply a course towards two program requirements (for example, MBAD 6224 may only be applied towards the MBA and one graduate certificate; the course cannot be applied towards the requirements of any other degree or certificate program beyond the two programs).
  • Students who opt to complete two graduate certificates may only double count up to six credits between the two. All remaining requirements (typically, 18 credits for two certificates) must be unique to each certificate.

Required • 9 Credits

  • MBAD 6274 | Marketing AND
  • MKTG 6252 | Digital Marketing AND
  • MKTG 6256 | Integrated Marketing Communication OR
  • MKTG 6248 | Advertising & Marketing Communications Strategy

Electives • 3 Credits

  • ISTM 6209 | Web & Social Analytics
  • ISTM 6211 | Data Warehousing & Online Analytical Processing (prerequisite: ISTM 6202)
  • DNSC 6290 | Special Topics: Social Network Analysis for Managers
  • DNSC 6279 | Data Mining (prerequisites: DNSC 6203 and DNSC 6206)

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