Graduate Certificate in Digital Marketing & Communications
This certificate provides an introduction to the expanding area of digital marketing and communication. As this area is inherently multidisciplinary, the certificate draws from coursework within various sub-disciplines offered by the Marketing Department
(marketing management, digital marketing, and integrated marketing communication) as well as coursework in web analytics and information systems offered by the ISTM and Decision Sciences Departments.
The objective of the certificate is to provide students with an understanding of the practice of digital marketing, how it relates to marketing communication and marketing strategy, and the role of analytics.
Completion of all credits of the coursework listed below
Achievement of at least a 3.0 cumulative grade point average at the time of completion
In addition, students should be aware of the following course application limitations:
Courses taken as a non-degree student are not eligible to be applied towards the certificate.
Students may only apply a course towards two program requirements (for example, MBAD 6224 may only be applied towards the MBA and one graduate certificate; the course cannot be applied towards the requirements of any other degree or certificate program
beyond the two programs).
Students who opt to complete two graduate certificates may only double count up to six credits between the two. All remaining requirements (typically, 18 credits for two certificates) must be unique to each certificate.