Donna Hoffman

Donna L. Hoffman is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing and the co-director of the Center for the Connected Consumer at the George Washington School of Business in Washington, D.C. Her current research is focused on using conceptual, empirical and computational approaches to understand consumer experience with AI. Her work has been published in all of the field’s top journals and enjoys wide impact with nearly 30,000 Google scholar citations. Professor Hoffman has been awarded many of the field’s most prestigious awards, including being named a Fellow of the Society for Consumer Psychology, the Robert B. Clarke Educator of the Year Award from the DMEF, the Sheth Foundation/Journal of Marketing Award for long-term contributions to the discipline of marketing, the Stellner Distinguished Scholar Award from the University of Illinois, the William O’Dell/Journal of Marketing Research Award for long-term research impact, and others. Her PhD is from the L.L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill and she was a faculty member at Columbia University, the University of Texas, Vanderbilt University and the University of California before joining George Washington University. She has also spent sabbatical visits at UCLA, Stanford, USC, and UCSD. She was named a Distinguished Graduate Alumnus of UNC in 2002.