Graduate Certificate in Digital Marketing and Analytics
The Graduate Certificate in Digital Marketing and Analytics provides an overview of the expanding digital marketing and communications field. As a multidisciplinary program, coursework includes marketing management, digital marketing, and integrated marketing communications, as well as coursework from Information Systems and Decision Sciences, including web analytics and social network analysis. Students will gain an in-depth understanding and assessment of the role of analytics in marketing communication and strategy.
Students must complete all of the required and elective credits from the course options below and are expected to maintain a cumulative grade point average of 3.0 or above. Courses completed as a non-degree student are not eligible for application towards the certificate requirements.
Certificate Requirements
This Bulletin covers the degree requirements for students matriculating in the current academic year. Students who matriculated before the current year can find their requirements in the relevant archived Bulletin.
The following requirements must be fulfilled: 12 credits, including 6 credits in required courses and 6 credits in elective courses.
| Code | Title | Credits |
|---|---|---|
| Prerequisite | ||
| MBAD 6274 | Marketing | |
| Required | ||
| MKTG 6252 | Digital Marketing in the Age of AI | |
| MKTG 6262 | Digital Marketing Analytics | |
| Electives | ||
| Two courses selected from the following: | ||
| MKTG 6263 | Marketing Decision Analytics | |
| MKTG 6264 | Artificial Intelligence and Machine Learning for Marketing Automation | |
| MKTG 6265 | Marketing Relational Databases and Customer Relationship Management | |
| MKTG 6290 | Special Topics (Architecture of Marketing on the Web) | |