Department of Marketing

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Marketing as a Strategic Driver of Business
Marketing is the engine of revenue and growth. The department prepares students to understand and shape the full consumption experience—integrating creativity, analytics, pricing, distribution strategy, and social responsibility in today’s dynamic marketplace.

Creative Science, Real-World Impact
Blending psychology, economics, sociology, digital technology, and data analytics, GW’s marketing programs equip students to bring brands to life and translate consumer insights into strategy. Coursework spans product development, brand management and advertising—preparing students to create value while protecting consumers and communities.

Expert Faculty Across Marketing Disciplines
Faculty expertise includes marketing and competitive strategy, new product development, services marketing, integrated marketing communications, digital and social media marketing, public policy, international marketing, and marketing for social causes—reflecting the breadth of today’s global marketing landscape.

Advancing Knowledge & Global Connections
The department is committed to delivering a career-driven education, producing influential research and thought leadership, and building strong global relationships with business, academic, and alumni communities.

What do Marketing Programs Look Like at GW Business?

Marketing Academic Programs

Bachelor of Science in Marketing

Engage with world-class faculty in digital marketing, global marketing strategy, advertising, brand management, and marketing analytics by collaborating with future marketing leaders, studying current marketing trends, and gaining hands-on experience that prepares you for a career in any marketing field.

BS in Marketing

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Master of Science in Marketing

Learn about global marketing strategy and buyer behavior, then become equipped with qualitative and quantitative skills that are essential for handling marketing systems and enhancing customer relationships, digital marketing, marketing communications, pricing and brand management. Engage in real-world projects, simulations and discussions to build experience.

MS in Marketing

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Graduate Certificate in Digital Marketing & Analytics

Through multidisciplinary coursework spanning marketing management, digital marketing, integrated marketing communications, web analytics, and social network analysis, students develop a strong understanding of how data and analytics inform marketing communication and strategy.

Certificate in Digital Marketing & Analytics

Graduate Certificate in Marketing & Brand Management

Gain an understanding of how marketing strategy and brand leadership intersect through focused coursework in brand identity, customer experience, performance analytics, and integrated communication strategy.

Certificate in Marketing & Brand Management

Minor in Marketing

Marketing Strategy & Analytics Concentration

The GW Business 4+1 Program enables students to earn both a Bachelor's and Master's degree in just five years.

An attendee takes notes at the GW Women in Business Spring Conference, themed “Ignite.” The daylong conference consists of a distinguished keynote speaker, three visionary chats, three workshops and two networking sessions. (April 6, 2024)

Our Research

The research published by the Department of Marketing at GW Business explores the topics of consumer behavior and psychology, global and cross-cultural marketing, social media, digital marketing and AI in marketing.

Explore Research