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School of Business

 

MS in Marketing

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Master of Science in Marketing

 

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Your Path to Marketing Starts at GW Business

Optimize your career in the marketing communications field with a Master's in Marketing (MSM) degree at the GW School of Business. Innovative academics and hands-on experiential learning cultivate a comprehensive understanding of marketing management, digital marketing and brand management. Designed to prepare enterprising professionals to shape the future of marketing, the program equips professionals with the skills necessary to reach audiences and connect experiences in a meaningful way by shaping, guiding and innovating the consumer experience amid the digital revolution. Master leading marketing technologies, including analytics and data-based marketing tools, while you explore emerging issues such as the paradox of privacy and using ethical AI to produce content that generates leads and keeps up with followers on social platforms. 

 

MSM Program at a Glance

Total Credits: 33
Location: In-Person
Commitment: Part-Time or Full-Time
Average Completion: 2 Years (Full-Time) or 2.5 Years (Part-Time)

View Curriculum + Degree Requirements  

Curriculum

This program teaches students customer decision-making processes, then explores how to influence consumers in global market strategy, advertising and marketing communications, customer relationship management, digital marketing and marketing analytics. Students have an opportunity to gain skills in software, such as Microsoft Excel, and are also taught theories on pricing, brand and campaign strategy. This program is taught through experiential education, including client-based projects, case studies and simulations to give students experience and a competitive edge.

Sample Courses Below (* indicates an elective course)

Marketing Strategy & Insights

  • Marketing
  • Buyer Behavior
  • Marketing Research
  • Global Marketing Strategy*
  • Strategic Brand Management

Data-Driven Digital Marketing

  • Digital Marketing in the Age of AI
  • Dynamic Pricing Strategy*
  • Digital Marketing Analytics*
  • Marketing Decision Analytics*
  • Artificial Intelligence and Machine Learning for Marketing Automation*
  • Marketing Relational Databases and Customer Relationship Management*

Brand & Product Management

  • Advertising and Marketing Communications Strategy
  • Professional Selling in Technology and Luxury Markets*
  • Product Management*

 

 

Maximize Your ROI: Customize Your Degree Path

The 4+1 Program: Earn Your Bachelor’s and Master’s in Five Years

Students pursuing a bachelor's degree in an eligible GW school have the opportunity to accelerate the path to earning a Master's in Marketing.

Learn More About the 4+1 Program  

Graduate Certificates: Build Specialized Expertise

Tailor your degree plan to your professional goals by adding a graduate certificate that builds specialized expertise alongside your core business education. 

Choose from the following 12-credit graduate certificates or explore all certificate options:

 

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What Makes GW's
MSM Different?

From the heart of Washington, D.C., the MS in Marketing program offers extraordinary access to global institutions, government agencies and multinational corporations for robust networking, internships and job placement opportunities. The innovative classroom features world-renowned faculty who partner with industry leading guest speakers from top brands to provide you with insights and connections that enhance your career prospects.

 

 

Hear from Dr. Johan Ferreira, faculty director for the MS in Marketing program, as he describes how his decades of global marketing experience, including collaborating with a Nobel Peace Prize winner, shaped his teaching style and perspective on learning.

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Joanna Miller

"While attending classes taught by Professors Salah Hassan and Lynda Maddox, I had the opportunity to learn while also putting my knowledge to the test by working with real-life clients. Both classes helped me to prepare for my career in a unique way."

Joanna Miller
MS in Marketing '23

 

 

Where Our Alumni Are Leading

GW Business graduates go on to work across a wide range of sectors—from federal agencies and government contractors to consulting firms, major tech companies, global financial institutions, healthcare and life sciences organizations, nonprofits and the defense and intelligence community.

  • Amazon
  • Chevron
  • Deloitte
  • Lilly
  • Microsoft

 

Career Support

  

Dedicated Career Center
The GW Business F. David Fowler Career Center provides exclusive access to employer connections, recruiting opportunities and career resources, including professional development workshops on technical skills, presentations and salary negotiation.

  

Personalized Career Coaching
Experienced career coaches with a proven track record of supporting successful career outcomes and advancement help you build an effective job search strategy while providing resume reviews and mock interviews.

  

Mentorship Opportunities
Participate in the Careers360 program to connect with industry mentors in consulting, finance or marketing.

  

Global Alumni Network
With more than 60,000 alumni spanning 260+ organizations, Fortune 500 companies, startups, and nonprofits around the world, you’ll gain access to mentorship, connections and career opportunities that open doors and accelerate your impact.

 

 

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Admissions

Admission to GW's MS in Marketing program is competitive, with limited enrollment to support a collaborative, cohort-based learning experience.

Applications are reviewed on a rolling basis, and early submission is encouraged. 

Our admissions team is here to guide you through the process and answer any questions along the way. Learn more about application requirements and next steps on our How to Apply page.

Applications are reviewed on a rolling basis, and early submission is encouraged. The admissions committee takes a holistic approach, considering academic performance, professional experience and achievements, and letters of recommendation. 

Here’s what you’ll need:

  • Bachelor’s degree from an accredited institution
  • Transcripts from all previously attended colleges or universities
  • Current résumé
  • Statement of Purpose: In no more than 500 words, describe how this program fits into your professional life and your career objectives.
  • One letter of recommendation from a professional and/or academic reference
  • Application fee (non-refundable)
  • Completed online application form

No GRE or GMAT is required. However, applicants who feel their test scores strengthen their candidacy are welcome to submit them.

Applicants who require a visa to study in the United States must also fulfill additional requirements in order to be considered for admission to a graduate program at the School of Business.

View Admissions Requirements in Bulletin  

Application Deadlines

Candidates seeking financial assistance and international students requiring visas are encouraged to apply early. Only completed applications, with all required materials, will be considered for admission.

  • Spring 2026 - Closed
  • Summer 2026 - Closed
  • Fall 2026 - Rolling. Based upon seat availability.

Please note:

  • Admissions for the following programs is offered only for the fall semester: Global MBA, Master of Accountancy in Accounting Analytics, M.S. in Applied Finance, M.S. in Business Analytics
  • The M.S. in AI for Business is accepting Spring 2027 applications for the Enterprise (Business) and Systems & Deployment tracks only. The AI Analytics track will open for Fall 2027.
  • Summer admissions deadlines apply only to our online MBA and Specialized Master's degree programs.
  • Admission to all other programs is offered for the fall and spring semesters only.
  • Doctoral and executive education programs may have different admissions deadlines.

 

Tuition, Fees & Funding

Tuition: Tuition is determined on a per-credit basis, which may very each semester depending on the number of courses you take. The base tuition for this 33-credit master's degree is ~$69,000. Students should also plan for university fees, books and living expenses. Since rates are reviewed and updated annually, prospective students are encouraged to check the official GW tuition and fees page for the most current cost information.

Financial Aid: Many GW Business students receive merit-based awards to offset tuition costs and expenses. Additional options include graduate assistantships, employer sponsorship, and federal financial aid. 

 

CONTACT US

Meet Your GW School of Business Team

Behind every step of your graduate student journey is a team ready to help. Connect with faculty, admissions and advising to get the answers and guidance you need.

Dept of Marketing Faculty   

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Admissions Team

businessatgwu [dot] edu (subject: MS%20in%20International%20Business%20admissions) (Email Admissions Team)

 

 

Learn More

Attend an Info Session

Info sessions and open houses, offered in-person and online, are your chance to explore what makes our programs stand out. Connect directly with our faculty and staff to learn about the MS in Marketing program, career outcomes, study abroad options, the admissions process and more. 

View All Admissions Events  

 

 

 

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Ready to Take the Next Step?

Build the skills to shape brands, understand consumers and drive business growth. The GW MS in Marketing prepares you with the strategic, analytical and creative expertise to develop impactful marketing solutions in today’s evolving marketplace.
 

 

 

Latest MSM News & Research

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