Business Analytics


A Concentration in Business Analytics provides undergraduate students with analytical tools and the conceptual framework to understand and apply decision modeling regardless of a dataset's size or complexity.

Analytics is defined as the extensive use of statistical and quantitative models and fact based management to drive decisions and actions. But it is more than just modeling and data manipulation. It is a process of transforming data into actions through analysis and insight, in the context of organizational decision making and problem solving.

Concentration Curriculum

For students who entered GWSB beginning Fall 2014 and forward:
BBA: BA Concentration Required Courses

Career Options in Business Analytics

Students who complete the BBA concentration in Business Analytics are particularly strong job candidates due to a need for decision makers with strong analytical skills and experience with big data.

BA students will be able to combine their data manipulation and model building skills with managerial insight. Combining the BA concentration with other courses in finance or marketing, or in other fields such as engineering, public policy, and international affairs give students a significant edge in job market.