MS in Sport Management
MS in Sport Management
Learn the business of sports and make your mark as a leader in a rapidly growing field with the Master's in Sport Management (MSSM) at the George Washington University School of Business (GWSB). In addition to innovative academics, take advantage of GWSB’s award-winning quarter-century of experience in the discipline, which includes Olympics and World Cup study abroad programs, the annual Travel Events and Management in Sports (TEAMS) and Sports Industry Networking and Career conferences. This award-winning, extraordinary program offers executive careers in events and facility management, sports marketing, athlete representation, sports analytics, sports media and the sporting goods industry.
Join the more than 500 graduates placed in influential positions with professional sports franchises, leagues and organizations, sporting goods manufacturers and sports media companies. Gain the insight and skills needed to identify new revenue streams, make ethical business decisions and apply analytic and research skills to solve problems and increase performance.
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Program Features
Full-time or Part-time
Pursue this degree at your own pace. Average completion time: 1.5 years (full-time) or 2 years (part-time). Entry semester: fall or spring.
Dedicated Career Coaching
Our Fowler Career Center and Careers360 program connect you with employers and mentors in consulting, finance, and marketing.
Degree Options
Eligible for the 4+1 Program. Pursue this master's degree while also earning your MBA. Use elective credits to obtain a graduate certificate.
Global and Experiential Learning
Options for short-term overseas study and experiential education.
See Where Our Graduates Have Landed
GWSB’s extensive network of over 60,000 graduates spans 260+ organizations across the public and private sector and around the world. Our alumni regularly connect with current students and fellow alumni, attend events, mentor, and help GWSB evolve and expand. It’s this involvement by our graduates that truly contributes to the success of the school.
- Adidas
- AEG
- Bleacher Report
- Blizzard
- Boston Celtics
- CAA
- CBS
- Chicago Bulls
- Chicago Cubs
- EA Sports
- Epic
- EPL
- ESL
- ESPN
- Excel
- Fox
- Genesco
- GenG
- IMG
- International Olympic Committee
- Los Angeles Dodgers
- Los Angeles Lakers
- Madison Square Garden Sports
- MLB
- MLS
- NBA
- NBC Universal
- NCAA
- New York Yankees
- NFL
- NFLPA
- NHL
- Nike
- NWSL
- Octagon
- PGA Tour
- Riot
- Sport Five
- Twitch
- Under Armour
- UFC
- United States Olympic Committee
- Washington Capitals
- Washington Nationals
- WMG
- WNBA
- WWE
- Yahoo
Explore This Program
At the start of the program, sports management students receive a balance of quantitative and qualitative knowledge about the sports world to learn how to manage athletes, events, sponsorships or endorsements effectively. Students learn how to conduct research, analyze global markets, manage sports public relations and media and address conflicts in social and organizational dynamics and law. Students then complete a capstone project, which provides them with a competitive advantage in the field upon graduation.
Sample Courses Below (* indicates an elective course)
Sport Management Principles
- Sport Marketing
- Sport Law: Contracts and Negotiations
- Sport and Event Facility Management
- Sport Media and Communications
- Special Topics (Business of e-Sports)*
Research, Analytics & Strategy
- Applied Quantitative Methods
- Research Methods and Applications*
- Marketing Research*
- Digital Marketing*
- Tourism, Hospitality, and Event Digital Marketing*
Applied Learning
- Event and Conference Management*
- Advanced Workshop*
- Practicum
- Advertising and Marketing Communications Strategy*
- Conflict Management and Negotiations*
Total Credits: 36 | Commitment: Part-Time or Full-Time | Location: In-Person
Length of Program: Expected completion for the full-time program is under two years
Meet Your Team
Admissions Team
business
gwu [dot] edu (subject: MS%20in%20Sport%20Management%20admissions) (Email Admissions Team)
Faculty Director
Academic Advisor
Why GW Business?
With more than 500 graduates placed in influential positions with professional sports franchises, leagues, organizations, sporting goods manufacturers and sports media companies, our MS in Sports Management alumni network provides a strong foundation for your career. Through a curriculum taught by internationally-renowned faculty, you’ll gain the competitive edge to navigate the sports business landscape of today, as well as encourage organizations around the world to innovate for tomorrow.
Latest News
How GW Alumni Are Building Their Careers in Sports
September 11, 2025
Awards (2024-2025)
August 5, 2025
Students Merge Passion for Business and Sports
July 24, 2025
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