MS in Marketing
MS in Marketing
Optimize your career in the marketing communications field with a Master's in Marketing (MSM) degree at the GW School of Business (GWSB). Innovative academics and hands-on experiential learning cultivate a comprehensive understanding of marketing management, digital marketing and brand management. Designed to prepare enterprising professionals to shape the future of marketing, the program equips professionals with the skills necessary to reach audiences and connect experiences in a meaningful way by shaping, guiding and innovating the consumer experience amid the digital revolution. Master leading marketing technologies, including analytics and data-based marketing tools, while you explore emerging issues such as the paradox of privacy and using ethical AI to produce content that generates leads and keeps up with followers on social platforms.
Program Features
Dedicated Career Coaching
Our Fowler Career Center and Careers360 program connect you with employers and mentors in consulting, finance, and marketing.
Dual Degree Programs
Pursue this master's degree while also earning your MBA.
Global and Experiential Learning
Options for short-term overseas study and experiential education.
"While attending classes taught by Professors Salah Hassan and Lynda Maddox, I had the opportunity to learn while also putting my knowledge to the test by working with real-life clients. Both classes helped me to prepare for my career in a unique way."
Joanna Miller
MS in Marketing '23
Explore This Program
This program teaches students customer decision-making processes, then explores how to influence consumers in global market strategy, advertising and marketing communications, customer relationship management, digital marketing and marketing analytics. Students have an opportunity to gain skills in software, such as Microsoft Excel, and are also taught theories on pricing, brand and campaign strategy. This program is taught through experiential education, including client-based projects, case studies and simulations to give students experience and a competitive edge.
Sample Courses Below (* indicates an elective course)
Marketing Strategy & Insights
- Marketing
- Buyer Behavior
- Marketing Research
- Global Marketing Strategy*
- Strategic Brand Management
Data-Driven Digital Marketing
- Digital Marketing in the Age of AI
- Dynamic Pricing Strategy*
- Digital Marketing Analytics*
- Marketing Decision Analytics*
- Artificial Intelligence and Machine Learning for Marketing Automation*
- Marketing Relational Databases and Customer Relationship Management*
Brand & Product Management
- Advertising and Marketing Communications Strategy
- Professional Selling in Technology and Luxury Markets*
- Product Management*
Total Credits: 33 | Commitment: Part-Time or Full-Time | Location: In-Person
Length of Program: 2 Years (Full-Time) or 2.5 Years (Part-Time)
Why GW Business?
From the heart of Washington, D.C., the MS in Marketing program offers extraordinary access to global institutions, government agencies and multinational corporations for robust networking, internships and job placement opportunities. The innovative classroom features world-renowned faculty who partner with industry leading guest speakers from top brands to provide you with insights and connections that enhance your career prospects.
Hear from Dr. Johan Ferreira, faculty director for the MS in Marketing program, as he describes how his decades of global marketing experience, including collaborating with a Nobel Peace Prize winner, shaped his teaching style and perspective on learning.
Where Our Alumni Are Leading
GW Business graduates go on to work across a wide range of sectors—from federal agencies and government contractors to consulting firms, major tech companies, global financial institutions, healthcare and life sciences organizations, nonprofits and the defense and intelligence community.
- Amazon
- Chevron
- Deloitte
- Lilly
- Microsoft
Career Support
Dedicated Career Center
The GW Business F. David Fowler Career Center provides exclusive access to employer connections, recruiting opportunities and career resources, including professional development workshops on technical skills, presentations and salary negotiation.
Personalized Career Coaching
Experienced career coaches with a proven track record of supporting successful career outcomes and advancement help you build an effective job search strategy while providing resume reviews and mock interviews.
Mentorship Opportunities
Participate in the Careers360 program to connect with industry mentors in consulting, finance or marketing.
Global Alumni Network
With more than 60,000 alumni spanning 260+ organizations, Fortune 500 companies, startups, and nonprofits around the world, you’ll gain access to mentorship, connections and career opportunities that open doors and accelerate your impact.
Admissions
Admission to GW's MS in Marketing program is competitive, with limited enrollment to support a collaborative, cohort-based learning experience.
Applications are reviewed on a rolling basis, and early submission is encouraged.
Our admissions team is here to guide you through the process and answer any questions along the way. Learn more about application requirements and next steps on our How to Apply page.
Applications are reviewed on a rolling basis, and early submission is encouraged. The admissions committee takes a holistic approach, considering academic performance, professional experience and achievements, and letters of recommendation.
Here’s what you’ll need:
- Bachelor’s degree from an accredited institution
- Transcripts from all previously attended colleges or universities
- Current résumé
- Statement of Purpose: In no more than 500 words, describe how this program fits into your professional life and your career objectives.
- One letter of recommendation from a professional and/or academic reference
- Application fee (non-refundable)
- Completed online application form
No GRE or GMAT is required. However, applicants who feel their test scores strengthen their candidacy are welcome to submit them.
Applicants who require a visa to study in the United States must also fulfill additional requirements in order to be considered for admission to a graduate program at the School of Business.
Tuition, Fees & Funding
Tuition: Tuition is determined on a per-credit basis, which may very each semester depending on the number of courses you take. The base tuition for this 33-credit master's degree is ~$69,000. Students should also plan for university fees, books and living expenses. Since rates are reviewed and updated annually, prospective students are encouraged to check the official GW tuition and fees page for the most current cost information.
Financial Aid: Many GW Business students receive merit-based awards to offset tuition costs and expenses. Additional options include graduate assistantships, employer sponsorship, and federal financial aid.
CONTACT US
Meet Your GW School of Business Team
Behind every step of your graduate student journey is a team ready to help. Connect with faculty, admissions and advising to get the answers and guidance you need.
Admissions Team
business
gwu [dot] edu (subject: MS%20in%20International%20Business%20admissions) (Email Admissions Team)
Faculty Director
Academic Advisor
Learn More
Attend an Info Session
Info sessions and open houses, offered in-person and online, are your chance to explore what makes our programs stand out. Connect directly with our faculty and staff to learn about the MS in Marketing program, career outcomes, study abroad options, the admissions process and more.
Ready to Take the Next Step?
Build the skills to shape brands, understand consumers and drive business growth. The GW MS in Marketing prepares you with the strategic, analytical and creative expertise to develop impactful marketing solutions in today’s evolving marketplace.
Latest MSM News & Research
GW Business Continues to Excel in National and Global Rankings
October 30, 2025
