#StepsAwayGWSB

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GW Business Campaign in Action

 

 

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Step Up. Snap. Share. Win.

Next time you see our ad campaign around D.C., don’t just walk by. Snap a photo and share it on your social channels!

Tag #StepsAwayGWSB for a chance to win exclusive GW merch or a Starbucks gift card.

Whether you’re on your way to class, an internship or your next big opportunity, you’re closer than you think.

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Mock Instagram post featuring Macarena posing for a photo with the DC Metro ad featuring her. It's tagged with #StepsAwayGWSB

 

This spring, you may spot GW School of Business faces across Washington, D.C., waiting on the Metro, hopping on a bus or on digital screens as you explore the city. But there’s more to each story than what you see in passing...
 

Meet the GW Business Alumni Behind the Campaign


After arriving in D.C. from around the world, they found a sense of belonging. Through runs past the monuments and friendships that have extended beyond graduation, their experiences reflect transformation, resilience and growth. Today, they’re leading international audits, navigating the fast-paced world of finance in New York and building momentum in their careers.

Discover where they started, where they are now and how GW Business helped shape their path forward. Being “steps away” isn't just about location, it's about the connections and opportunities you carry with you long after graduation.

 

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Macarena Martinez, MAcc ’24

Macarena Martinez

From a Tough First Class to Leading International Audits

When Macarena Martinez arrived at GW from Chile, she nearly walked away from the class that would change her future. Instead, she stayed—and found the confidence, skills and global perspective that now shape her career every day.

Read Macarena's GW Story  

 

 

Lindsey Burstein

From Student in D.C. to Real Estate Finance Analyst in New York

Lindsey spent five years in Washington, D.C., completing both her undergraduate and master’s degrees at the George Washington University School of Business. Through GW Business’s 4+1 program, she moved seamlessly from undergrad to graduate study, gaining advanced skills and professional connections in the heart of the nation’s capital.

Read More About Lindsey's Story  

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Lindsey Burstein, MSF ’22

 

 

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Tyana Kennedy, MBA ’25

Tyana Kennedy

Building Career Momentum Post-MBA

Tyana Kennedy, MBA ’25, is currently a Test Manager for a government agency. Since graduation, she has focused on pursuing roles more closely aligned with the skills she gained through her MBA.

She highlights one of the key benefits of attending GW: the social networking opportunities. While it can be a little harder to access these connections after graduation, the networks she built during grad school have continued to provide opportunities for professional growth.

 

 

 

Also Featured

 

 

Valeria Garaycoa

BS International Business, ’26

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Valeria Garaycoa headshot
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Samiat Kwaning

MBA, ’23

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Samiat Kwaning headshot

 

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Kumari Tannock headshot

Kumari Tannock

MS International Business, ’25

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Guadalupe Vega headshot
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Guadalupe Vega

Master of Human Resources Management, ’23