Academic Program



Students enrolled in the Masters of Tourism Administration program will complete a total of 36 credit hours distributed among core, concentration, elective & capstone courses. The number of available concentration and elective course credits may vary depending on a student’s selected concentration or pursuit of individualized study.


Distribution of Credits

Type Total Credits
Core Curriculum 9
Concentration Courses 9-12
Elective Courses 9-12
Capstone Courses 6

Core Curriculum

All MTA students are expected to complete the program’s core curriculum consisting of 9 credit hours.

As you browse the courses below, please note that the phrase “Tourism & Hospitality” is used as a common term in course titles, but projects & case studies from all concentration areas are included.


TSTD 6249 | Sustainable Destination Management | 3 Credits

TSTD 6249 | Sustainable Destination Management | 3 Credits


Relationship of tourism and sustainable development; specific emphasis on cultural, environmental, and economic impacts and trends.

Prerequisite: None



TSTD 6251 | Quantitative Applications in Tourism/Hospitality Mgmt. | 3 Credits

TSTD 6251 | Quantitative Applications in Tourism & Hospitality Management | 3 Credits


Application of quantitative methods in tourism and hospitality management research. Procedures and methodology for collecting data, summarizing and interpreting data, and drawing conclusions based on the data.

Prerequisite: None



TSTD 6270 | Tourism & Hospitality Management Research | 3 Credits

TSTD 6270 | Tourism & Hospitality Management Research | 3 Credits


Survey research and other research methods and their applications to tourism, hospitality, sport, event, or related management.

Prerequisite: None 




Capstone Courses

The Capstone Courses provide students with the opportunity for real world application of the theories learned during the program.


TSTD 6283 | Practicum | 3 Credits

TSTD 6283 | Practicum | 3 Credits


For graduate students enrolled in a degree program or field offered through the department. Fieldwork, internship, and/or instructional practice, including conference and/or seminar. May be repeated once for credit with permission of advisor.

Prerequisite: None



TSTD 6297 | Advanced Topical Studies | 3 Credits

TSTD 6297 | Advanced Topical Studies | 3 Credits


Required capstone experience for tourism administration students who do not select the thesis option. Analysis of case situations involving policy formulation or management decision making; emphasis on applied strategic planning and management approaches.

Prerequisite: None



-OR-


TSTD 6299 | Thesis Seminar | 3 Credits

TSTD 6299 | Thesis Seminar | 3 Credits


Students work independently to conduct research under the oversight of a faculty research committee. Limited to MS degree candidates in Exercise Science.

Prerequisite: None



TSTD 6300 | Thesis Research | 3 Credits

TSTD 6300 | Thesis Research | 3 Credits


Students complete research associated with the thesis  developed during TSTD 6299 Thesis Seminar.

Prerequisite: None




Individualized Study

Students may plan an alternative concentration with specialized focus areas: ecotourism, cultural-heritage tourism, travel marketing, and others.


Concentration Courses

Concentration Courses allow students to customize their education and develop a skillset tailored to their individual career goals.

Depending on the concentration, students will complete either 9 or 12 credit hours in courses designed to focus on the core elements of a specific industry. Students may then choose to concentrate further with a series of suggested courses, or broaden their education by choosing from a variety of alternate electives.

Scroll down for a list of each concentration’s primary curriculum, or click a link below to see suggested and additional electives.


Event & Meeting Management


TSTD 6276 | Risk Management for Event & Meeting Industry | 3 Credits

TSTD 6276 | Risk Management for Event & Meeting Industry | 3 Credits


Risk and liability issues that may arise in the planning and management of events, meetings, conventions, and exhibitions. Preventative and responsive measures designed to minimize adverse impacts on event stakeholders.

Prerequisite: None



TSTD 6277 | Event Management | 3 Credits

TSTD 6277 | Event Management | 3 Credits


An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events.

Prerequisite: MTA candidacy or permission of instructor.



TSTD 6278 | Conference & Exposition Management | 3 Credits

TSTD 6278 | Conference & Exposition Management | 3 Credits


Site selection, program planning and management, exhibits, selection and use of facility, volunteers, and budget management.

Prerequisite: None 




For more information, visit:      Event & Meeting Management


Hospitality Management


MGT 6290 | Relationship Management in Hospitality & Events | 3 Credits

MGT 6290 | Relationship Management in Hospitality & Events | 3 Credits


This course is designed to give students a thorough understanding of relationship management concepts and practices in hospitality. Particular emphasis will be given to the areas of branding, services marketing, revenue management, marketing strategy and networking.

Prerequisite: None 



TSTD 6220 | International Hotel Management | 3 Credits

TSTD 6220 | International Hotel Management | 3 Credits


The study of multinational hospitality operations, with emphasis on U.S. corporate involvement in and planning for overseas expansions. Political, economic, cultural, financial, and legal aspects inherent in the international business environment.

Prerequisite: None



TSTD 6221 | Hotel/Resort Market Analyses | 3 Credits

TSTD 6221 | Hotel/Resort Market Analyses | 3 Credits


Analysis of market demand for accommodation in a tourism destination; valuation methods for determining market value of a hotel/resort project; project management for hotel/resort development.

Prerequisite: None



TSTD 6296 | Travel Information Management Systems | 3 Credits

TSTD 6296 | Travel Information Management Systems | 3 Credits


Database utilization, information analysis, reservation systems, computer applications including the Internet, and related travel management systems.

Prerequisite: None




For more information, visit:      Hospitality Management


Sport Management


TSTD 6264 | Sport Marketing | 3 Credits

TSTD 6264 | Sport Marketing | 3 Credits


Application of marketing theories to sport and events. Case examples of marketing athletes, teams, facilities, sport products and organizations, as well as using sport or events as a marketing tool for products. Writing sponsorship and endorsement proposals and incorporating sport into an integrated marketing plan.

Prerequisite: MBAD 6273 or equivalent.  



TSTD 6265 | Sport Law: Contracts and Negotiations | 3 Credits

TSTD 6265 | Sport Law: Contracts and Negotiations | 3 Credits


Examination of legislation and specific case law as related to professional and amateur athletes, sport events, licensed merchandise, broadcast and sponsorship rights. Topics include labor and anti-trust law; contract negotiation, specifications, and interpretation.

Prerequisite: None 



TSTD 6266 | Sport & Event Facility Management | 3 Credits

TSTD 6266 | Sport & Event Facility Management | 3 Credits


Financing, market analysis, design, operations, and marketing of sport and event facilities from stadiums and arenas to amphitheaters and convention centers.

Prerequisite: None



TSTD 6267 | Sport Media & Communications | 3 Credits

TSTD 6267 | Sport Media & Communications | 3 Credits


Concepts and practices of sport public relations, media relations and management, the Internet, and other media utilized in sports. Press releases, publications, crisis management, and press operations.

Prerequisite: None 




For more information, visit:      Sport Management


Sustainable Tourism Management


TSTD 6263 | Destination Marketing | 3 Credits

TSTD 6263 | Destination Marketing | 3 Credits


Concepts and techniques employed in marketing tourism industry services and development of the annual marketing plan.

Prerequisite: None



TSTD 6280 | Tourism Policy & Planning | 3 Credits

TSTD 6280 | Tourism Policy & Planning | 3 Credits


Systems and models for tourism planning at regional, national and local levels. Policy review and analysis tools for current and emerging global tourism issues.

Prerequisite: None



TSTD 6280 | Management of Destination Organizations | 3 Credits

TSTD 6280 | Management of Destination Organizations | 3 Credits


This course introduces students to the most current practices, theories and issues related to destination management of different types of tourism organizations (at the local, regional, national and multinational levels). It focuses on the roles, structures, business models, governance, leadership and innovations of tourism organizations from multiple perspectives to help students understand the issues related to destination management.

Case studies and best practices of effective governance in sustainable tourism organizations are presented and students hear directly from guest speakers of industry professionals.  Students will develop solutions for addressing challenges faced by tourism organizations by conducting a strategic consulting project.

Prerequisite: None




For more information, visit:      Sustainable Tourism Management