The Master of Tourism Administration Program
The Master of Tourism Administration (MTA) program prepares students for international management positions in tourism, hospitality, sport management and event and meeting management
Through classroom and field-based learning experiences, students in the Master of Tourism Administration (MTA) program prepare for international management positions in tourism, hospitality, sport management and event and meeting management. Our location in the nation’s capital, serves as a vast classroom with immense opportunities for practical experience, professional networking, and career development.
Students concentrate their studies in one of four areas:
Sustainable Tourism Destination Management
Sustainable Tourism Destination Management focuses on the comparative advantage and competitive positioning of tourist destinations enhanced by their commitment to sustainable development principles and practices. Emphasis is placed on minimizing the negative impacts of tourism and preserving cultural and natural resources, while optimizing tourism’s overall contribution to economic development in host communities.
Over the last decade, as far as travel and tourism is concerned, the roles and responsibilities of governments as well the private sector and civil society have been significantly altered. According to the UN World Tourism Organization, the current trend in almost all regions of the world is toward semi-public autonomous tourism organizations involving a partnership with the private sector and governmental authorities. Most importantly, the global trend towards decentralization of governance has created a need for new, flexible public-private sector approaches involving key stakeholders in order to enhance a local destination’s attractiveness, marketability, sustainability, service quality and overall competitiveness.
Electives related to sustainable destination management:
- Eco-tourism Management
- Cultural Heritage Tourism
- Environmental Management
- Entrepreneurship and Small Business
Event & Meeting Management
GW’s programs in Event and Meeting Management are designed for students wishing to pursue a career in the exciting field of events in the MEEC (Meetings, Expositions, Events, and Conventions) industry. The MEEC industry is one of the fastest growing segments within the tourism industry and generates millions in revenues for cities and countries. In particular, the special event industry is a viable and growing industry and is an important part of the world’s economy, increasing revenue and jobs worldwide.
Sport has a dominant influence on society and is estimated to be a $500 billion global business. No single aspect of our culture receives as much media attention nor has the power to bring people together as sport. The professional field of sport management evolved due to the growth of sport and the need to more efficiently and effectively plan, organize, market, lead, and evaluate organizations providing sport activities, products, or services. More specifically, the sports industry encompasses amateur to professional sports and involves everything from the marketing and management of athletes, events, teams, facilities, organizations, sports products and sports media
We take pride in the innovative partnerships we formed and groundbreaking programs we have developed:
- Olympic and World Cup Study programs
- Washington Nationals executive trainee program
- Green Score Card (the sports industry’s only environmental assessment tool)
- Travel, Events and Management in Sports (TEAMS – the first and largest sports tourism conference)
- Sports Industry Networking and Career Conference (SINC – attracting over 75 top executives and recruiters in sports)
- Provide students with a thorough understanding of the sports industry – from grassroots to professional
- Share critical and timely information on the globalization of sports to prepare students for international positions
- Open doors to compelling career opportunities through practical experience, networks, and knowledge
- Teach skills to generate revenue for teams, events, athletes, facilities, sports organizations, and sports manufacturers
- Educate students on the synergy between sports and community development and how to maximize economic opportunities through sports tourism
- Involve students in the Green Score Card Initiative and position them to be environmental stewards
- Develop and inspire leaders and entrepreneurs in the sports industry
Sport Management Concentration Courses (12 of a total 36 MTA credits)
- Sport Marketing
- Sport Law: Contracts and Negotiations
- Sport and Event Facility Management
Hospitality Management combines the study and practice of successfully achieving organizational goals within businesses such as hotels, restaurants, attractions, tour companies, airlines, and other travel-related service providers. The hospitality industry is widely considered to be the core of the enormous travel and tourism sector, which employs nearly 220 million people and generates nearly ten percent of the world’s GDP, according to the World Travel and Tourism Council. Given the rapid growth and increasing importance of the hospitality industry in the United States and abroad, high quality undergraduate and graduate degrees focused on hospitality or hotel management have proliferated in the last decade, supplying the industry with motivated professionals and leaders.