MSSM: Academic Program


The GW School of Business Master of Science in Sport Management (MSSM) program is designed to prepare graduates for careers in this rapidly expanding field. The sports industry is currently estimated to be a $500 billion business and the employment demand for trained, credentialed professionals is growing.

The GWSB Master of Science in Sport Management program prepares students for executive careers in events and facility management, sports marketing, athlete representation, sports analytics, sports media and the sporting goods industry, working with professional teams and leagues and in collegiate athletics. Students will learn to recognize issues facing sports industry leaders and make sound, ethical business decisions; identify revenue streams and expenses for sports organizations; understand legal terms, operational structure and contract clauses; and apply analytic and research skills to solve problems and increase performance for sports-related businesses.

This new specialized Master of Science in Sport Management program is built upon GWSB’s award-winning quarter century of experience in the discipline, which includes Olympics and World Cup study abroad programs, the annual Travel Events and Management in Sports (TEAMS) and Sports Industry Networking and Career conferences, and more than 500 graduates placed in influential positions with professional sports franchises, leagues and organizations, sporting goods manufacturers and sports media companies.


The MSSM program is 36 credit hours. Three-credit courses are full semester (14 weeks) in length. Courses that are 1.5 credits are seven weeks in length and are offered in either the first or second half of a semester.

Program Duration

Students typically complete degree requirements in the following time frames:

  • Part-Time: 30-48 months
  • Full-Time: 18-24 months


Degree Requirements

The following requirements must be fulfilled:

TSTD 6251Applied Quantitative Methods
TSTD 6264Sport Marketing
TSTD 6265Sport Law: Contracts and Negotiations
TSTD 6266Sport and Event Facility Management
TSTD 6267Sport Media and Communications
TSTD 6270Research Methods and Applications
TSTD 6283Practicum
15 credits in elective courses. Students may elect to use these credits to focus in one specific area, earn a specialized graduate certificate, or choose courses from different business areas with guidance from the advisor.
DNSC 6214Pricing and Revenue Management
DNSC 6279Data Mining
DNSC 6404Sports Analytics
FINA 6224Financial Management
FINA 6234New Venture Financing: Due Diligence and Valuation Issues
IBUS 6201International Marketing
IBUS 6403International Business Negotiations
MGT 6215Conflict Management and Negotiations
MGT 6254Negotiations and Labor Relations
MGT 6285Social Entrepreneurship
MGT 6290Special Topics (Business of e-Sports)
MGT 6290Special Topics (Sport Entrepreneurship)
MKTG 6243Marketing Research
MKTG 6246Marketing of Services
MKTG 6248Advertising and Marketing Communications Strategy
MKTG 6252Digital Marketing
MKTG 6256Integrated Marketing Communication
PPPA 6031Governing and Managing Nonprofit Organizations
PPPA 6032Managing Fund Raising and Philanthropy
TSTD 6277Event Management
TSTD 6278Conference and Exposition Management
TSTD 6282International Experiences
TSTD 6296Hospitality Digital Marketing Strategies
TSTD 6998Thesis Research
TSTD 6999Thesis Research