MSSM: Academic Program
Overview
The GW School of Business Master of Science in Sport Management (MSSM) program is designed to prepare graduates for careers in this rapidly expanding field. The sports industry is currently estimated to be a $500 billion business and the employment demand for trained, credentialed professionals is growing.
The GWSB Master of Science in Sport Management program prepares students for executive careers in events and facility management, sports marketing, athlete representation, sports analytics, sports media and the sporting goods industry, working with professional teams and leagues and in collegiate athletics. Students will learn to recognize issues facing sports industry leaders and make sound, ethical business decisions; identify revenue streams and expenses for sports organizations; understand legal terms, operational structure and contract clauses; and apply analytic and research skills to solve problems and increase performance for sports-related businesses.
This new specialized Master of Science in Sport Management program is built upon GWSB’s award-winning quarter century of experience in the discipline, which includes Olympics and World Cup study abroad programs, the annual Travel Events and Management in Sports (TEAMS) and Sports Industry Networking and Career conferences, and more than 500 graduates placed in influential positions with professional sports franchises, leagues and organizations, sporting goods manufacturers and sports media companies.
Credits
The MSSM program is 36 credit hours. Three-credit courses are full semester (14 weeks) in length. Courses that are 1.5 credits are seven weeks in length and are offered in either the first or second half of a semester.
Program Duration
Students typically complete degree requirements in the following time frames:
- Part-Time: 30-48 months
- Full-Time: 18-24 months
Degree Requirements
The following requirements must be fulfilled:
Code | Title | Credits |
---|---|---|
Required | ||
TSTD 6251 | Applied Quantitative Methods | |
TSTD 6264 | Sport Marketing | |
TSTD 6265 | Sport Law: Contracts and Negotiations | |
TSTD 6266 | Sport and Event Facility Management | |
TSTD 6267 | Sport Media and Communications | |
TSTD 6270 | Research Methods and Applications | |
TSTD 6283 | Practicum | |
Electives | ||
15 credits in elective courses. Students may elect to use these credits to focus in one specific area, earn a specialized graduate certificate, or choose courses from different business areas with guidance from the advisor. | ||
DNSC 6214 | Pricing and Revenue Management | |
DNSC 6279 | Data Mining | |
DNSC 6404 | Sports Analytics | |
FINA 6224 | Financial Management | |
FINA 6234 | New Venture Financing: Due Diligence and Valuation Issues | |
IBUS 6201 | International Marketing | |
IBUS 6403 | International Business Negotiations | |
MGT 6215 | Conflict Management and Negotiations | |
MGT 6254 | Negotiations and Labor Relations | |
MGT 6285 | Social Entrepreneurship | |
MGT 6290 | Special Topics (Business of e-Sports) | |
MGT 6290 | Special Topics (Sport Entrepreneurship) | |
MKTG 6243 | Marketing Research | |
MKTG 6246 | Marketing of Services | |
MKTG 6248 | Advertising and Marketing Communications Strategy | |
MKTG 6252 | Digital Marketing | |
MKTG 6256 | Integrated Marketing Communication | |
PPPA 6031 | Governing and Managing Nonprofit Organizations | |
PPPA 6032 | Managing Fund Raising and Philanthropy | |
TSTD 6277 | Event Management | |
TSTD 6278 | Conference and Exposition Management | |
TSTD 6282 | International Experiences | |
TSTD 6296 | Hospitality Digital Marketing Strategies | |
TSTD 6998 | Thesis Research | |
TSTD 6999 | Thesis Research |
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Duquès Hall
2201 G Street NW
Washington, D.C. 20052