MTA: Sustainable Tourism Management

Designed for tourism destination managers, marketers, developers, business owners and planners who want to accelerate their careers in the tourism industry, this program focuses on essential tools for developing visitor markets and minimizing the negative effects of tourism leading to success within destinations and long-term sustainability. 

Sustainable Tourism Destination Management focuses on the comparative advantage and competitive positioning of tourist destinations enhanced by their commitment to sustainable development principles and practices.

Distinctive advantages of enrolling in the MTA program’s sustainable destination management concentration include: access to internship and job opportunities in the global tourism sector, including the World Bank, Solimar International, Royal Caribbean Cruiselines, International Air Transport Association, PKF Consulting, United Nations World Tourism Organization, Conservation International for our recent students; opportunities to learn inside of the classroom through lectures, discussions, guest speakers, and field trips – as well as through our innovative off-campus study programs including intensive tourism development consulting projects in Peru, the Dominican Republic, and Myanmar; and being part of exciting events and activities with our close-knit MTA family as well as our wider GW School of Business and University communities.

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Concentration Courses • 9 Credit Hours

In addition to the Core Curriculum, the Sustainable Tourism Management Concentration offers the following concentration courses and electives:

Concepts and techniques employed in marketing tourism industry services and development of the annual marketing plan.

Prerequisite: None


 

Systems and models for tourism planning at regional, national and local levels. Policy review and analysis tools for current and emerging global tourism issues.

Prerequisite: None


 

This course introduces students to the most current practices, theories and issues related to destination management of different types of tourism organizations (at the local, regional, national and multinational levels). It focuses on the roles, structures, business models, governance, leadership and innovations of tourism organizations from multiple perspectives to help students understand the issues related to destination management.

Case studies and best practices of effective governance in sustainable tourism organizations are presented and students hear directly from guest speakers of industry professionals.  Students will develop solutions for addressing challenges faced by tourism organizations by conducting a strategic consulting project.

Prerequisite: None


 


Electives • 12 Credit Hours

Suggested Electives

The suggested electives are designed to complement the concentration, however students are allowed to pick any 12 credits from all available electives.

Risk and liability issues that may arise in the planning and management of events, meetings, conventions, and exhibitions. Preventative and responsive measures designed to minimize adverse impacts on event stakeholders.

Prerequisite: None


 

The study of multinational hospitality operations, with emphasis on U.S. corporate involvement in and planning for overseas expansions. Political, economic, cultural, financial, and legal aspects inherent in the international business environment.

Prerequisite: None


 


Additional Electives

Risk and liability issues that may arise in the planning and management of events, meetings, conventions, and exhibitions. Preventative and responsive measures designed to minimize adverse impacts on event stakeholders.

Prerequisite: None


 

The study of multinational hospitality operations, with emphasis on U.S. corporate involvement in and planning for overseas expansions. Political, economic, cultural, financial, and legal aspects inherent in the international business environment.

Prerequisite: None


 

Experimental offering; new course topics and teaching methods. May be repeated once for credit.

Prerequisite:  None


 

International marketing strategy formulation, including market entry, local market development, and global market integration; strategic challenge of global marketing formulation and local market adaptation, with attention to market conditions in mature, new growth, and emerging market environments; emerging trends.

Prerequisite: None


 

Negotiation theory and practice in the context of labor–management relations in both union and nonunion settings. Emphasis on negotiation and conflict resolution skills, arbitration and grievance procedures, public-sector labor relations, labor laws and public policy, and global labor relations issues.

Prerequisite: None


 

 

The start-up process and management of small firms. Field projects involve student teams as consultants to local businesses. Case studies. Emphasis on total customer service, international opportunities, and minority and women’s issues.

Prerequisite: None


 

Practical instruction in executing an advertising and integrated marketing communications campaign. Strategic planning, communication theory, planning from a consumer attitudes and behavioral perspective, and campaign execution are covered.

Prerequisites: MBAD 6273 and MBAD 6272 or permission of the instructor.
Recommended Background: MKTG 6242.


 

Historical, legal, and social foundations of the nonprofit sector. Developing organizational strategy and capacity; managing staff, boards, and volunteers; financial management; fund raising, marketing, public advocacy, and other external relations; partnerships and entrepreneurial activities; measuring performance; and policy issues.

Prerequisite: None


 

Fund-raising for nonprofit organizations and the management of relationships between donors and recipient organizations. Positioning the organization for fund raising; roles of staff and volunteers; principal techniques for identifying, cultivating, and soliciting donors; ethical principles; emerging trends; and relevant policy issues.

Prerequisite: None


 

Examination of legislation and specific case law as related to professional and amateur athletes, sport events, licensed merchandise, broadcast and sponsorship rights. Topics include labor and anti-trust law; contract negotiation, specifications, and interpretation.

Prerequisite: None


 

An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events.

Prerequisite: MTA candidacy or permission of instructor.



 

This course typically includes off-campus meetings and sometimes travels overseas. In the past, year, this course has dealt with the Business of Spring Training Baseball and Corporate Social Responsibility in Action Sports.

Prerequisite: None


 

The course examines the financial models of professional sport leagues, teams, agencies, collegiate athletics, amateur sport organizations, sporting good manufacturers, and various sport-related business sectors including media, concessions, and licensing.  Students will gain practical financial and accounting skills used in day to day operations of sports organizations.

Prerequisite: None


 

Experimental offering; new course topics and teaching methods. May be repeated once for credit.

Prerequisite: None


 

Travel to a foreign country for study of specific topics. May be repeated for credit with approval of advisor.

Prerequisite: None


 

Database utilization, information analysis, reservation systems, computer applications including the Internet, and related travel management systems.

Prerequisite: None


 

 


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