MTA: Sport Management

The highly ranked GW Sport Management program is designed to develop leaders and entrepreneurs to facilitate the continued growth of the $500 billion global sports industry. Students gain knowledge of key issues and aspects of the industry from leading sport professionals and through hands-on experiences. The sport management program prepares students through practical assignments to manage and market athletes, sports media, facilities, events, and products utilizing the latest analytical tools and strategies.

Distinctive advantages of enrolling in the MTA program’s sport management concentration include: access to internship and job opportunities in the Washington, D.C., area, which have included the Washington Redskins, ESPN and Octagon for recent students; opportunities to learn inside of the classroom through lectures, discussions, guest speakers, and field trips – as well as through our innovative off-campus study programs such as the Olympic Games, World Cup, and MLB China; and being part of exciting events and activities with our close-knit MTA family as well as our wider GW School of Business and University communities.


Concentration Courses • 12 Credit Hours

Application of marketing theories to sport and events. Case examples of marketing athletes, teams, facilities, sport products and organizations, as well as using sport or events as a marketing tool for products. Writing sponsorship and endorsement proposals and incorporating sport into an integrated marketing plan.

Prerequisite: MBAD 6273


 

Examination of legislation and specific case law as related to professional and amateur athletes, sport events, licensed merchandise, broadcast and sponsorship rights. Topics include labor and anti-trust law; contract negotiation, specifications, and interpretation.

Prerequisite: None


 

Financing, market analysis, design, operations, and marketing of sport and event facilities from stadiums and arenas to amphitheaters and convention centers.

Prerequisite: None


 

Concepts and practices of sport public relations, media relations and management, the Internet, and other media utilized in sports. Press releases, publications, crisis management, and press operations.

Prerequisite: None


 


Electives • 9 Credit Hours

Suggested Electives

Experimental offering; new course topics and teaching methods. May be repeated once for credit.

Prerequisite:  None


 

The course examines the financial models of professional sport leagues, teams, agencies, collegiate athletics, amateur sport organizations, sporting good manufacturers, and various sport-related business sectors including media, concessions, and licensing.  Students will gain practical financial and accounting skills used in day to day operations of sports organizations.

Prerequisite: None


 

This course typically includes off-campus meetings and sometimes travels overseas. In the past, year, this course has dealt with the Business of Spring Training Baseball and Corporate Social Responsibility in Action Sports.

Prerequisite: None


 

Experimental offering; new course topics and teaching methods. May be repeated once for credit.

Prerequisite: None


 

Travel to a foreign country for study of specific topics. May be repeated for credit with approval of advisor.

Prerequisite: None


 

Additional Electives

The electives noted above are the suggested coursework to complement the concentration however students are allowed to pick any 9 credits of electives from all available. Available electives include:

International marketing strategy formulation, including market entry, local market development, and global market integration; strategic challenge of global marketing formulation and local market adaptation, with attention to market conditions in mature, new growth, and emerging market environments; emerging trends.

Prerequisite: None 


 

The nature and sources of conflict and interdependence in social and organizational dynamics. Various means of resolving conflict, including the use of competitive and collaborative negotiations and mediation. Case discussion, exercises, role-playing, and simulation. Managers as mediators and negotiators.

Prerequisite: None


 

Negotiation theory and practice in the context of labor–management relations in both union and nonunion settings. Emphasis on negotiation and conflict resolution skills, arbitration and grievance procedures, public-sector labor relations, labor laws and public policy, and global labor relations issues.

Prerequisite: None


 

The start-up process and management of small firms. Field projects involve student teams as consultants to local businesses. Case studies. Emphasis on total customer service, international opportunities, and minority and women’s issues.

Prerequisite: None


 

Practical instruction in executing an advertising and integrated marketing communications campaign. Strategic planning, communication theory, planning from a consumer attitudes and behavioral perspective, and campaign execution are covered.

Prerequisites: MBAD 6273 and MBAD 6272 or permission of the instructor. Recommended background: MKTG 6242.


 

Historical, legal, and social foundations of the nonprofit sector. Developing organizational strategy and capacity; managing staff, boards, and volunteers; financial management; fund raising, marketing, public advocacy, and other external relations; partnerships and entrepreneurial activities; measuring performance; and policy issues.

Prerequisite: None


 

Fund-raising for nonprofit organizations and the management of relationships between donors and recipient organizations. Positioning the organization for fund raising; roles of staff and volunteers; principal techniques for identifying, cultivating, and soliciting donors; ethical principles; emerging trends; and relevant policy issues.

Prerequisite: None


 

An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events.

Prerequisite: MTA candidacy or permission of instructor.


 

Event entertainment, including designing and planning the entertainment component of an event, as well as managing and marketing entertainers in an event context.

Prerequisite: None


 

Database utilization, information analysis, reservation systems, computer applications including the Internet, and related travel management systems.

Prerequisite: None


 


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