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Hospitality Management offers a blend of in-class and experiential learning experience in developing critical thinking and problem solving skills required of hospitality leadership, strategy, globalization and sustainability. Students are introduced to the latest hospitality management theories and practices in class discussions, using case analysis and guest lectures of industry executives from the leading hotel companies and many alumni in Washington, D.C. Students can participate in experiential learning by field visits to different brands of hotels in D.C. and internships in different functional areas of hotel operations.
The program focuses on key aspects of the hospitality industry including operations, marketing and sales, customer service, human resources, feasibility analysis and hospitality business analytics. Students have the option to earn the Certification in Hotel Industry Analytics (CHIA) issued by the American Hotel & Lodging Association Education Institute and Smith Travel Research.
Unique advantages of enrolling in the MTA program’s Hospitality Management concentration include:
The study of multinational hospitality operations, with emphasis on U.S. corporate involvement in and planning for overseas expansions. Political, economic, cultural, financial, and legal aspects inherent in the international business environment.
Analysis of market demand for accommodation in a tourism destination; valuation methods for determining market value of a hotel/resort project; project management for hotel/resort development.
Database utilization, information analysis, reservation systems, computer applications including the Internet, and related travel management systems.
Suggested electives are designed to complement your concentration. However, students may pick nine credits from any available electives or courses not on this list with the approval of their academic adviser.
Theories and methods of planning, introducing, and coping with change in management through the helping process. Intended both for managers seeking an understanding of the consultative approach to planned change and for persons in staff or consultative roles seeking understanding of the consultative process. Same as SMPP 6214.
Tourism development approaches, contexts, and consequences for local, regional, and national destinations; evaluation of tourism as an economic activity; and economic aspects of strategic options in tourism development. Recommended background: Basic understanding of macroeconomics and microeconomics.
Concepts and techniques employed in marketing tourism industry services and development of the annual marketing plan.
An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events.
Prerequisite: MTA candidacy or permission of instructor.
Site selection, program planning and management, exhibits, selection and use of facility, volunteers, and budget management.
Travel to a foreign country to study specific topics. May be repeated for credit with approval of advisor.
Introduction to Project and Program Management
Case study analysis of large-scale commercial real estate developments to gain comprehension of financial, political, legal, and technical complexities and constraints inherent in the real estate development process. Prerequisite: FINA 6221 or permission of instructor.
International marketing strategy formulation, including market entry, local market development, and global market integration; strategic challenge of global marketing formulation and local market adaptation, with attention to market conditions in mature, new growth, and emerging market environments; emerging trends.
Knowledge and skills for effectively leading teams, including setting teams up for success, promoting effective team dynamics, and other leadership issues for contemporary teams that operate in a global, digital environment.
The nature and sources of conflict and interdependence in social and organizational dynamics. Various means of resolving conflict, including the use of competitive and collaborative negotiations and mediation. Case discussion, exercises, role-playing, and simulation. Managers as mediators and negotiators.
International applications of human resource management functions. Selection, preparation, and compensation of U.S. managers and executives for service abroad. Adaptation of human resource management policies to conform to specific cultural environments.
The required skills, knowledge, and abilities for effective executive leadership in organizations. Contemporary and classical leadership theories and research approaches.
Negotiation theory and practice in the context of labor-management relations in both union and nonunion settings. Emphasis on negotiation and conflict resolution skills, arbitration and grievance procedures, public-sector labor relations, labor laws and public policy, and global labor relations issues.
The design and implementation of effective and successful performance management systems; measuring and developing the performance of individuals and groups and aligning performance with an organization’s strategic objectives.
Practical instruction in executing an advertising and integrated marketing communications campaign. Strategic planning, communication theory, planning from a consumer attitudes and behavioral perspective, and campaign execution are covered.
Prerequisite: MBAD 6273 and MBAD 6272 or permission of the instructor.
Recommended Background: MKTG 6242.
The ubiquitous nature of advertising and promotion. How and from whom consumers get information and their level of trust in different information sources; concepts, analyses, and activities related to advertising; assessing and solving challenges.
Global Corporate Responsibility
A Master of Tourism Administration degree from the GW School of Business offers you real-world learning opportunities throughout your program through projects, internships and research that prepares you for a career in the events, hospitality and tourism fields. Our strong network of MTA alumni are employed in leadership positions around the world, including at the following organizations:
At the GW School of Business, learning and networking occurs far beyond the classroom. Students in the MTA program choose from several for-credit domestic and international opportunities, which include consulting in developing global destinations, domestic case studies, and immersion into local commercial and cultural environments. Below are a few examples of past and future programs.
Upcoming: Customer Experience Analysis in Event and Hospitality Management
The Bahamas | December 27, 2018 – January 5, 2019
Customer Experience Management in Cultural Tourism and Hospitality
Cuba | January 3–12, 2018
Customer Experience Management in Hospitality and Tourism
Argentina and Brazil | January 2–11, 2017
A Journey through the Sharing Economy
San Francisco, California | August 13–19, 2016
Advocacy and Lobbying in the Hospitality Industry
Washington, D.C. | June 16, 2016 – June 23, 2016
San Jose & La Fortuna, Costa Rica | January 2016
Client-Based Fieldwork in D.C.: Managing the Customer Experience
Washington, D.C. | August 3–12, 2015
Walt Disney World: Innovation in Services
Orlando, Florida | May 20, 2015 – May 31, 2015
Event Management and Marketing in the Bahamas
The Bahamas | December 28, 2014 – January 7, 2015
GW SCHOOL OF BUSINESS
2201 G Street NW
Washington, D.C. 20052