MTA: Hospitality Management

Hospitality Management combines the study and practice of successfully achieving organizational goals within businesses such as hotels, restaurants, attractions, tour companies, airlines, and other travel-related service providers. The hospitality industry is widely considered to be the core of the enormous travel and tourism sector. Our Hospitality Management program provides students with in-depth knowledge of international hospitality development, management and marketing. The program focuses on key aspects of the hospitality industry including operations, marketing, customer service, human resources, feasibility analysis, and hospitality sales.

Distinctive advantages of enrolling in the MTA program’s hospitality management concentration include:  access to internship and job opportunities, which include major international hotel brands including Ritz-Carlton, Four Seasons, Marriott International, Hilton Worldwide, and Kimpton for our recent students; opportunities to learn inside of the classroom through lectures, discussions, guest speakers, and field trips – as well as through our innovative off-campus study programs such as the Consulting Abroad Practicum in Shanghai, China and the upcoming Innovations in Services course in Walt Disney World; and being part of exciting events and activities with our close-knit MTA family as well as our wider GW School of Business and University communities.

 


Concentration Courses • 12 Credit Hours

This course is designed to give students a thorough understanding of relationship management concepts and practices in hospitality. Particular emphasis will be given to the areas of branding, services marketing, revenue management, marketing strategy and networking.

Prerequisite: None 


 

The study of multinational hospitality operations, with emphasis on U.S. corporate involvement in and planning for overseas expansions. Political, economic, cultural, financial, and legal aspects inherent in the international business environment.

Prerequisite: None


 

Analysis of market demand for accommodation in a tourism destination; valuation methods for determining market value of a hotel/resort project; project management for hotel/resort development.

Prerequisite: None


 

Database utilization, information analysis, reservation systems, computer applications including the Internet, and related travel management systems.

Prerequisite: None


 


Electives • 9 Credit Hours

Suggested Electives

Practical instruction in executing an advertising and integrated marketing communications campaign. Strategic planning, communication theory, planning from a consumer attitudes and behavioral perspective, and campaign execution are covered.

Prerequisite: MBAD 6273 and MBAD 6272 or permission of the instructor.
Recommended Background: MKTG 6242.


 

An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events.

Prerequisite: MTA candidacy or permission of instructor.


 

Site selection, program planning and management, exhibits, selection and use of facility, volunteers, and budget management.

Prerequisite: None


 

Additional Electives

The electives noted above are the suggested coursework to complement the concentration however students are allowed to pick any 9 credits of electives from all available.

Experimental offering; new course topics and teaching methods. May be repeated once for credit.

Prerequisite:  None


 

International marketing strategy formulation, including market entry, local market development, and global market integration; strategic challenge of global marketing formulation and local market adaptation, with attention to market conditions in mature, new growth, and emerging market environments; emerging trends.

Prerequisite: None 


 

The nature and sources of conflict and interdependence in social and organizational dynamics. Various means of resolving conflict, including the use of competitive and collaborative negotiations and mediation. Case discussion, exercises, role-playing, and simulation. Managers as mediators and negotiators.

Prerequisite: None


 

Negotiation theory and practice in the context of labor–management relations in both union and nonunion settings. Emphasis on negotiation and conflict resolution skills, arbitration and grievance procedures, public-sector labor relations, labor laws and public policy, and global labor relations issues.

Prerequisite: None


 

The start-up process and management of small firms. Field projects involve student teams as consultants to local businesses. Case studies. Emphasis on total customer service, international opportunities, and minority and women’s issues.

Prerequisite: None


 

Historical, legal, and social foundations of the nonprofit sector. Developing organizational strategy and capacity; managing staff, boards, and volunteers; financial management; fund raising, marketing, public advocacy, and other external relations; partnerships and entrepreneurial activities; measuring performance; and policy issues.

Prerequisite: None


 

Fund-raising for nonprofit organizations and the management of relationships between donors and recipient organizations. Positioning the organization for fund raising; roles of staff and volunteers; principal techniques for identifying, cultivating, and soliciting donors; ethical principles; emerging trends; and relevant policy issues.

Prerequisite: None


 

Event entertainment, including designing and planning the entertainment component of an event, as well as managing and marketing entertainers in an event context.

Prerequisite: None


 

The course examines the financial models of professional sport leagues, teams, agencies, collegiate athletics, amateur sport organizations, sporting good manufacturers, and various sport-related business sectors including media, concessions, and licensing.  Students will gain practical financial and accounting skills used in day to day operations of sports organizations.

Prerequisite: None


 

This course typically includes off-campus meetings and sometimes travels overseas. In the past, year, this course has dealt with the Business of Spring Training Baseball and Corporate Social Responsibility in Action Sports.

Prerequisite: None


 

Experimental offering; new course topics and teaching methods. May be repeated once for credit.

Prerequisite: None


 

Database utilization, information analysis, reservation systems, computer applications including the Internet, and related travel management systems.

Prerequisite: None


 


(Back to Top)

Want to learn more about the Master of Tourism Administration?