MTA: Event & Meeting Management

GW’s program in Event and Meeting Management is designed for students wishing to pursue a career in the exciting field of MEEC (Meetings, Expositions, Events, and Conventions). The MEEC industry is one of the fastest growing segments within the tourism industry and generates millions in revenues for cities and countries. The special-events industry is viable and growing, and an important part of the world’s economy, increasing revenue and jobs worldwide. Our program explores and teaches students the best practices in event planning including promotion, organization, coordination, evaluation and risk management.

Distinctive advantages of enrolling in the MTA program’s event management concentration include: access to internship and job opportunities in the Washington, D.C., area and beyond, which have included the U.S. Department of State, World Resources Institute, Maritz Travel, and the Special Olympics for our recent students. Students will learn inside the classroom through lectures, discussions, guest speakers, and field trips, and through our innovative off-campus study programs such as the World Cup, the Olympic Games, and event management and marketing in the Bahamas; and by being part of exciting events and activities with our close-knit MTA family, as well as our wider GW School of Business and University communities.


Concentration Courses • 9 Credit Hours 

Risk and liability issues that may arise in the planning and management of events, meetings, conventions, and exhibitions. Preventative and responsive measures designed to minimize adverse impacts on event stakeholders.

Prerequisite:  None


 

An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events.

Prerequisite: MTA candidacy or permission of instructor.


 

Site selection, program planning and management, exhibits, selection and use of facility, volunteers, and budget management.

Prerequisite:  None


Elective Courses • 12 Credit Hours 

Suggested Electives

This course is designed to give students a thorough understanding of relationship management concepts and practices in hospitality. Particular emphasis will be given to the areas of branding, services marketing, revenue management, marketing strategy and networking.

Prerequisite: None


 

The start-up process and management of small firms. Field projects involve student teams as consultants to local businesses. Case studies. Emphasis on total customer service, international opportunities, and minority and women’s issues.

Prerequisite: None


 

Practical instruction in executing an advertising and integrated marketing communications campaign. Strategic planning, communication theory, planning from a consumer attitudes and behavioral perspective, and campaign execution are covered. Prerequisites: MBAD 6273 and MBAD 6272 or permission of the instructor. Recommended background: MKTG 6242.

Prerequisite:  None


 

Database utilization, information analysis, reservation systems, computer applications including the Internet, and related travel management systems.

Prerequisite:  None


 


Additional Electives

The electives noted above are the suggested coursework to complement the concentration, however, students are allowed to pick any 9 credits of available electives.

Experimental offering; new course topics and teaching methods. May be repeated once for credit.

Prerequisite:  None


 

International marketing strategy formulation, including market entry, local market development, and global market integration; strategic challenge of global marketing formulation and local market adaptation, with attention to market conditions in mature, new growth, and emerging market environments; emerging trends.

Prerequisite: None 


 

The nature and sources of conflict and interdependence in social and organizational dynamics. Various means of resolving conflict, including the use of competitive and collaborative negotiations and mediation. Case discussion, exercises, role-playing, and simulation. Managers as mediators and negotiators.

Prerequisite: None 


 

Negotiation theory and practice in the context of labor–management relations in both union and nonunion settings. Emphasis on negotiation and conflict resolution skills, arbitration and grievance procedures, public-sector labor relations, labor laws and public policy, and global labor relations issues.

Prerequisite: None 


 

Historical, legal, and social foundations of the nonprofit sector. Developing organizational strategy and capacity; managing staff, boards, and volunteers; financial management; fund raising, marketing, public advocacy, and other external relations; partnerships and entrepreneurial activities; measuring performance; and policy issues.

Prerequisite: None 


 

Fund-raising for nonprofit organizations and the management of relationships between donors and recipient organizations. Positioning the organization for fund raising; roles of staff and volunteers; principal techniques for identifying, cultivating, and soliciting donors; ethical principles; emerging trends; and relevant policy issues.

Prerequisite: None


 

This course typically includes off-campus meetings and sometimes travels overseas. In the past, year, this course has dealt with the Business of Spring Training Baseball and Corporate Social Responsibility in Action Sports.

Prerequisite: None


 

The course examines the financial models of professional sport leagues, teams, agencies, collegiate athletics, amateur sport organizations, sporting good manufacturers, and various sport-related business sectors including media, concessions, and licensing.  Students will gain practical financial and accounting skills used in day to day operations of sports organizations.

Prerequisite: None


 

Experimental offering; new course topics and teaching methods. May be repeated once for credit.

Prerequisite: None


 

Travel to a foreign country for study of specific topics. May be repeated for credit with approval of advisor.

Prerequisite: None


 

Site selection, program planning and management, exhibits, selection and use of facility, volunteers, and budget management.

Prerequisite: None 


 


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