MTA in Event and Meeting Management

The MTA program in Event & Meeting Management at the GW School of Business provides students with a strong business education in a dynamic and growing field.  Our courses help students learn how to successfully develop, promote, and execute events and meetings. We utilize an experiential learning approach which involves client-based projects, interactive learning activities, engaging discussions, high profile guest speakers, and field visits. The program offers excellent opportunities to grow your professional network on- and off-campus. Our faculty and staff work closely with students to help identify their passion in the event and meeting industry. This way, we can personalize your course of study to help enhance your career. For students with entrepreneurial interests, our program can support your plans in launching your own business venture, through programming and mentorship with the GW Office of Innovation and Entrepreneurship and the valuable opportunity to pursue a graduate certificate in Innovation, Creativity and Entrepreneurship.

Unique advantages of enrolling in the MTA program’s Event & Meeting Management concentration include:

  • Access to internship and job opportunities in the Washington, D.C. area and beyond, which have included opportunities at the U.S. Department of State, the World Bank, Marriott International, the National Cherry Blossom Festival, and the Kennedy Center
  • The ability to enroll in a variety of specialized event-based one-day and weekend classes with industry experts and professionals while earning the GW Event Management Professional Certificate, which can contribute to your degree program
  • Opportunities to learn through applied client-based projects, experiential learning activities, lectures, interactive discussions, guest speakers and field visits, and through our innovative off-campus study programs such as Event Management and Marketing in the Bahamas, Innovation at Walt Disney World, and the Olympic Games
  • Participation in exciting events and activities with our close-knit MTA family as well as our wider GW School of Business and university community

Want to learn more or join a discussion on event management? Like the Event Management Program on Facebook


Concentration Courses • 9 Credit Hours

Risk and liability issues that may arise in the planning and management of events, meetings, conventions and exhibitions. Preventative and responsive measures designed to minimize adverse impacts on event stakeholders.

Prerequisite:None


 

An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events.

Prerequisite: MTA candidacy or permission of instructor.


 

Site selection, program planning and management, exhibits, selection and use of facility, volunteers, and budget management.

Prerequisite:  None


Suggested Electives • 12 Credit Hours

Suggested electives are designed to complement your concentration. However, students may pick 12 credits from any available electives or courses not on this list with the approval of their academic adviser.

Short courses that focus on developing specialized skills for international affairs professionals. Topics announced in the Schedule of Classes.

Short courses that focus on developing specialized skills for international affairs professionals. Topics announced in the Schedule of Classes.

Short courses that focus on developing specialized skills for international affairs professionals. Topics announced in the Schedule of Classes.

International marketing strategy formulation, including market entry, local market development, and global market integration; strategic challenge of global marketing formulation and local market adaptation, with attention to market conditions in mature, new growth, and emerging market environments; emerging trends.

Prerequisite: None 


 

The nature and sources of conflict and interdependence in social and organizational dynamics. Various means of resolving conflict, including the use of competitive and collaborative negotiations and mediation. Case discussion, exercises, role-playing, and simulation. Managers as mediators and negotiators.

Prerequisite: None 


 

In exploring the “entrepreneur as a phenomenon,” students are exposed to the theory and experiences associated with entrepreneurs, entrepreneurial acts, and entrepreneurship in all organizational settings — large, small, public, and private.

The start-up process and management of small firms. Field projects involve student teams as consultants to local businesses. Case studies. Emphasis on total customer service, international opportunities, and minority and women’s issues.

Prerequisite: None


 

Practical instruction in executing an advertising and integrated marketing communications campaign. Strategic planning, communication theory, planning from a consumer attitudes and behavioral perspective, and campaign execution are covered. Prerequisites: MBAD 6273 and MBAD 6272 or permission of the instructor. Recommended background: MKTG 6242.

Prerequisite:  None


 

The ubiquitous nature of advertising and promotion. How and from whom consumers get information and their level of trust in different information sources; concepts, analyses, and activities related to advertising; assessing and solving challenges.

The history and impact of digital technology in modern museum practice; variety of uses and functions of digital technology in modern museums; effects of culture on technology adoption; basic digital strategy and user experience skills. Restricted to graduate students.


 

Historical, legal, and social foundations of the nonprofit sector. Developing organizational strategy and capacity; managing staff, boards, and volunteers; financial management; fund raising, marketing, public advocacy, and other external relations; partnerships and entrepreneurial activities; measuring performance; and policy issues.

Prerequisite: None 


 

Intensive analysis, using the case study approach, of concepts and principles used in the not-for-profit sector for financial management purposes. Disciplines of accounting, budgeting, operations control, management, and auditing are integrated into comprehensive management control systems and include issues of system design and implementation.


 

 

 

Theories and methods of planning, introducing, and coping with change in management through the helping process. Intended both for managers seeking an understanding of the consultative approach to planned change and for persons in staff or consultative roles seeking understanding of the consultative process. Same as SMPP 6214.


 

Database utilization, information analysis, reservation systems, computer applications including the Internet, and related travel management systems.

Prerequisite:  None


 


Jobs, Internships and Careers

A Master of Tourism Administration degree from the GW School of Business offers you real-world learning opportunities throughout your program through projects, internships and research that prepares you for a career in the events, hospitality and tourism fields. Our strong network of MTA alumni are employed in leadership positions around the world, including at the following organizations:

  • World Bank Group
  • IMF
  • Inter-American Development Bank
  • China Airlines
  • United Airlines
  • Google Travel
  • Marriott International
  • Hilton Hotels and Resorts
  • G Adventures
  • Adventure Travel Trade Association
  • U.S. Travel Association
  • Destinations International
  • Destinations D.C.
  • Brand USA
  • National Travel and Tourism Office
  • Anguilla Tourism Board
  • Japan Tourism Board
  • Puerto Rico Tourism Company
  • Chemonics
  • Solimar International
  • U.S. Department of Commerce
  • U.S. Department of the Interior – National Park Service
  • World Wildlife Fund
  • UN World Tourism Organization
  • CBRE Group
  • Royal Caribbean Cruises
  • Disney World
  • Frangipani Beach Resort Anguilla
  • Shanghai Disney
  • Marriott International
  • Hilton Hotels & Resorts
  • Hyatt Hotels
  • HotelBeds
  • Jones Lang LaSalle China
  • KSL Resort
  • Mandarin Oriental Hotels
  • Sol Melia International
  • Sonder
  • Ritz-Carlton
  • TripAdvisor
  • Trump International Hotels
  • Watergate Hotel
  • Actavis Pharmaceutical
  • Abercrombie and Kent
  • American Bar Association
  • American College of Cardiology
  • American Express
  • CES Exhibition
  • Destination D.C.
  • Disney World
  • Equal Justice Works
  • Event D.C.
  • F&W Media
  • The GW School of Business
  • Little Bird Told Media
  • Marriott International
  • Hilton Hotels & Resorts
  • Hyatt Hotels
  • Monticello
  • Occasion, Inc.
  • Puerto Rico Convention Bureau
  • U.S. Department of State
  • U.S. Travel Association
  • World Bank Group

Off-Campus Study Programs

At the GW School of Business, learning and networking occurs far beyond the classroom. Students in the MTA program choose from several for-credit domestic and international opportunities, which include consulting in developing global destinations, domestic case studies, and immersion into local commercial and cultural environments. Below are a few examples of past and future programs.

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