MTA: Academic Program

Students enrolled in the Master's of Tourism Administration program will complete a total of 36 credit hours distributed among coreconcentrationelective &  capstone courses. The number of available concentration and elective course credits may vary depending on a student’s selected concentration or pursuit of individualized study.


Distribution of Credits

Type Credits
Core Curriculum 9
Concentration Courses 9-12
Elective Courses 9-12
Capstone Courses 6

Core Curriculum

All MTA students are expected to complete the program’s core curriculum consisting of 9 credit hours.

As you browse the courses below, please note that the phrase “Tourism & Hospitality” is used as a common term in course titles, but projects & case studies from all concentration areas are included.

Relationship of tourism and sustainable development; specific emphasis on cultural, environmental, and economic impacts and trends.

Prerequisite: None

 

 

Application of quantitative methods in tourism and hospitality management research. Procedures and methodology for collecting data, summarizing and interpreting data, and drawing conclusions based on the data.

Prerequisite: None

Survey research and other research methods and their applications to tourism, hospitality, sport, event, or related management.

Prerequisite: None 


Capstone Courses

The Capstone Courses provide students with the opportunity for real world application of the theories learned during the program.

For graduate students enrolled in a degree program or field offered through the department. Fieldwork, internship, and/or instructional practice, including conference and/or seminar. May be repeated once for credit with permission of advisor.

Prerequisite: None

Required capstone experience for tourism administration students who do not select the thesis option. Analysis of case situations involving policy formulation or management decision making; emphasis on applied strategic planning and management approaches.

Prerequisite: None

-OR-

Students work independently to conduct research under the oversight of a faculty research committee. Limited to MS degree candidates in Exercise Science.

Prerequisite: None

Students complete research associated with the thesis  developed during TSTD 6299 Thesis Seminar.

Prerequisite: None


Individualized Study

Students may plan an alternative concentration with specialized focus areas: ecotourism, cultural-heritage tourism, travel marketing, and others.


Concentration Courses

Concentration Courses allow students to customize their education and develop a skillset tailored to their individual career goals.

Depending on the concentration, students will complete either 9 or 12 credit hours in courses designed to focus on the core elements of a specific industry. Students may then choose to concentrate further with a series of suggested courses, or broaden their education by choosing from a variety of alternate electives.

Scroll down for a list of each concentration’s primary curriculum, or click a link below to see suggested and additional electives.


Event & Meeting Management

Risk and liability issues that may arise in the planning and management of events, meetings, conventions, and exhibitions. Preventative and responsive measures designed to minimize adverse impacts on event stakeholders.

Prerequisite: None

An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events.

Prerequisite: MTA candidacy or permission of instructor.

Site selection, program planning and management, exhibits, selection and use of facility, volunteers, and budget management.

Prerequisite: None 


For more information, visit:    Event & Meeting Management


Hospitality Management

This course is designed to give students a thorough understanding of relationship management concepts and practices in hospitality. Particular emphasis will be given to the areas of branding, services marketing, revenue management, marketing strategy and networking.

Prerequisite: None 

The study of multinational hospitality operations, with emphasis on U.S. corporate involvement in and planning for overseas expansions. Political, economic, cultural, financial, and legal aspects inherent in the international business environment.

Prerequisite: None

Analysis of market demand for accommodation in a tourism destination; valuation methods for determining market value of a hotel/resort project; project management for hotel/resort development.

Prerequisite: None

Database utilization, information analysis, reservation systems, computer applications including the Internet, and related travel management systems.

Prerequisite: None


For more information, visit:    Hospitality Management


Sports Management

Application of marketing theories to sport and events. Case examples of marketing athletes, teams, facilities, sport products and organizations, as well as using sport or events as a marketing tool for products. Writing sponsorship and endorsement proposals and incorporating sport into an integrated marketing plan.

Prerequisite: MBAD 6273 or equivalent.  

Examination of legislation and specific case law as related to professional and amateur athletes, sport events, licensed merchandise, broadcast and sponsorship rights. Topics include labor and anti-trust law; contract negotiation, specifications, and interpretation.

Prerequisite: None 

Financing, market analysis, design, operations, and marketing of sport and event facilities from stadiums and arenas to amphitheaters and convention centers.

Prerequisite: None

Concepts and practices of sport public relations, media relations and management, the Internet, and other media utilized in sports. Press releases, publications, crisis management, and press operations.

Prerequisite: None 


For more information, visit:   Sport Management


Sustainable Tourism Management

Concepts and techniques employed in marketing tourism industry services and development of the annual marketing plan.

Prerequisite: None

Systems and models for tourism planning at regional, national and local levels. Policy review and analysis tools for current and emerging global tourism issues.

Prerequisite: None

This course introduces students to the most current practices, theories and issues related to destination management of different types of tourism organizations (at the local, regional, national and multinational levels). It focuses on the roles, structures, business models, governance, leadership and innovations of tourism organizations from multiple perspectives to help students understand the issues related to destination management.

Case studies and best practices of effective governance in sustainable tourism organizations are presented and students hear directly from guest speakers of industry professionals.  Students will develop solutions for addressing challenges faced by tourism organizations by conducting a strategic consulting project.

Prerequisite: None


For more information, visit:  Sustainable Tourism Management

 

Want to learn more about the Master of Tourism Administration?