MTA Academic Program

Students enrolled in the Master of Tourism Administration program will complete a total of 30 credit hours distributed among core, concentration and elective courses. The number of available concentration and elective course credits may vary depending on a student’s selected concentration or pursuit of individualized study.


Distribution of Credits

Type Credits
Core Curriculum 12
Concentration Courses 9
Elective Courses 9
Total 30

Core Curriculum

All MTA students are expected to complete the program’s core curriculum consisting of 12 credit hours.

Relationship of tourism and sustainable development; specific emphasis on cultural, environmental, and economic impacts and trends.

Prerequisite: None

Application of quantitative methods in tourism and hospitality management research. Procedures and methodology for collecting data, summarizing and interpreting data, and drawing conclusions based on the data.

Prerequisite: None

Survey research and other research methods and their applications to tourism, hospitality, sport, event, or related management.

Prerequisite: None

MBAD 6263 | Organizations and Human Capital | 3 Credits

Formal and informal organizational dynamics related to leading and managing human capital. Motivation and compensation, managing diversity, power and employee relations, organizational culture and change, leadership and decision making, and staffing and performance management.

or

MGT 6282 | New Venture Initiation | 3 Credits

Essentials of planning a new business venture. Sources of financing, evaluation of alternative new business ventures, and analysis of business functions. Creating and analyzing the business plan.


Individualized Study

Students may design alternative concentrations with specialized focus areas within the tourism, hospitality and events industries such as business analytics, digital marketing, ecotourism, cultural heritage tourism, or travel marketing. Online students also tailor their studies with an individualized selection of courses. Students in Individualized Study will be assigned to a faculty advisor for academic mentorship.


Concentration Courses

Concentration Courses allow students to customize their education and develop skills tailored to their individual career goals. Students will complete nine credit hours in courses designed to focus on the core elements of a specific industry. Students may then choose to concentrate further with a series of suggested courses or broaden their education by choosing from a variety of alternative electives from the MTA curriculum and business curriculum at GWSB.

If not pursuing an individualized plan of study, students must choose and complete one of the three concentrations listed below. Scroll down for a list of each concentration’s required courses, or click the following links to view more detailed information on each concentration:


Event & Meeting Management | 9 Credits

Risk and liability issues that may arise in the planning and management of events, meetings, conventions, and exhibitions. Preventative and responsive measures designed to minimize adverse impacts on event stakeholders.

Prerequisite: None

An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events.

Prerequisite: MTA candidacy or permission of instructor.

Site selection, program planning and management, exhibits, selection and use of facility, volunteers, and budget management.

Prerequisite: None 


For more information, visit Event and Meeting Management


Hospitality Management | 9 Credits

The study of multinational hospitality operations, with emphasis on U.S. corporate involvement in and planning for overseas expansions. Political, economic, cultural, financial, and legal aspects inherent in the international business environment.

Prerequisite: None

Analysis of market demand for accommodation in a tourism destination; valuation methods for determining market value of a hotel/resort project; project management for hotel/resort development.

Prerequisite: None

Database utilization, information analysis, reservation systems, computer applications including the Internet, and related travel management systems.

Prerequisite: None


For more information, visit Hospitality Management


Sustainable Tourism Management | 9 Credits

Tourism development approaches, contexts, and consequences for local, regional, and national destinations; evaluation of tourism as an economic activity; and economic aspects of strategic options in tourism development. Recommended background: a basic understanding of macroeconomics and microeconomics.

Systems and models for tourism planning at regional, national and local levels. Policy review and analysis tools for current and emerging global tourism issues.

Prerequisite: None

Concepts and techniques employed in marketing tourism industry services and development of the annual marketing plan.

Prerequisite: None


For more information, visit Sustainable Tourism Management

 

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