MTA Academic Program

Students enrolled in the Master's of Tourism Administration program will complete a total of 36 credit hours distributed among core, concentration, elective and capstone courses. The number of available concentration and elective course credits may vary depending on a student’s selected concentration or pursuit of individualized study.


Distribution of Credits

Type Credits
Core Curriculum 9
Concentration Courses 9-12
Elective Courses 9-12
Capstone Courses 6
Total 36

Core Curriculum

All MTA students are expected to complete the program’s core curriculum consisting of nine credit hours.

As you browse the courses below, please note that the phrase “tourism and hospitality” is used as a common term in course titles, but projects and case studies from all concentration areas are included.

Relationship of tourism and sustainable development; specific emphasis on cultural, environmental, and economic impacts and trends.

Prerequisite: None

 

 

Application of quantitative methods in tourism and hospitality management research. Procedures and methodology for collecting data, summarizing and interpreting data, and drawing conclusions based on the data.

Prerequisite: None

Survey research and other research methods and their applications to tourism, hospitality, sport, event, or related management.

Prerequisite: None 


Capstone Courses

The Capstone Courses provide students with the opportunity for real-world application of the theories learned during the program. They are taken toward the end of the MTA program of study. Students must choose the Practicum or the Thesis option.

The Practicum option includes internship and the development of an applied strategic plan for business organizations.

For graduate students enrolled in a degree program or field offered through the department. Fieldwork, internship, and/or instructional practice, including conference and/or seminar. May be repeated once for credit with permission of advisor.

Prerequisite: None

Required capstone experience for tourism administration students who do not select the thesis option. Analysis of case situations involving policy formulation or management decision making; emphasis on applied strategic planning and management approaches.

Prerequisite: None

-OR-

The Thesis option is designed for those who are interested in pursuing doctoral study for a career in academics or research.

Students work independently to conduct research under the oversight of a faculty research committee. Limited to M.S. degree candidates in Exercise Science.

Prerequisite: None

Students complete research associated with the thesis developed during the TSTD 6299 Thesis Seminar.

Prerequisite: None


Individualized Study

Students may design alternative concentrations with specialized focus areas such as ecotourism, cultural heritage tourism, or travel marketing. Online students also tailor their studies with an individualized selection of courses. Students in Individualized Study will be assigned to a faculty advisor for academic mentorship.


Concentration Courses

Concentration Courses allow students to customize their education and develop skills tailored to their individual career goals. Depending on the concentration, students will complete either nine or 12 credit hours in courses designed to focus on the core elements of a specific industry. Students may then choose to concentrate further with a series of suggested courses or broaden their education by choosing from a variety of alternative electives from the MTA curriculum and business curriculum at GWSB.

If not pursuing an individualized plan of study, students must choose and complete one of the four concentrations listed below. Scroll down for a list of each concentration’s required courses, or click the following links to view more detailed information on each concentration:


Event & Meeting Management | 9 Credits

Risk and liability issues that may arise in the planning and management of events, meetings, conventions, and exhibitions. Preventative and responsive measures designed to minimize adverse impacts on event stakeholders.

Prerequisite: None

An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events.

Prerequisite: MTA candidacy or permission of instructor.

Site selection, program planning and management, exhibits, selection and use of facility, volunteers, and budget management.

Prerequisite: None 


For more information, visit Event and Meeting Management


Hospitality Management | 9 Credits

The study of multinational hospitality operations, with emphasis on U.S. corporate involvement in and planning for overseas expansions. Political, economic, cultural, financial, and legal aspects inherent in the international business environment.

Prerequisite: None

Analysis of market demand for accommodation in a tourism destination; valuation methods for determining market value of a hotel/resort project; project management for hotel/resort development.

Prerequisite: None

Database utilization, information analysis, reservation systems, computer applications including the Internet, and related travel management systems.

Prerequisite: None


For more information, visit Hospitality Management


Sustainable Tourism Management | 12 Credits

Tourism development approaches, contexts, and consequences for local, regional, and national destinations; evaluation of tourism as an economic activity; and economic aspects of strategic options in tourism development. Recommended background: a basic understanding of macroeconomics and microeconomics.

Systems and models for tourism planning at regional, national and local levels. Policy review and analysis tools for current and emerging global tourism issues.

Prerequisite: None

Concepts and techniques employed in marketing tourism industry services and development of the annual marketing plan.

Prerequisite: None

This course introduces students to the most current practices, theories and issues related to destination management of different types of tourism organizations (at the local, regional, national and multinational levels). It focuses on the roles, structures, business models, governance, leadership and innovations of tourism organizations from multiple perspectives to help students understand the issues related to destination management.

Case studies and best practices of effective governance in sustainable tourism organizations are presented and students hear directly from guest speakers of industry professionals.  Students will develop solutions for addressing challenges faced by tourism organizations by conducting a strategic consulting project.

Prerequisite: None


For more information, visit Sustainable Tourism Management

 

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