Marketing Ph.D. Faculty Research Interests

Denit Trust Distinguished Scholar & Professor of Marketing
Co-DirectorCenter for the Connected Consumer

Research Interests:

  • Consumer Experience in the Internet of Things and Smart Home
  • Human-Device Interaction in Smart Environments
  • Assemblage Theory
  • Topological Data Analysis
  • Machine Learning
  • Anthropomorphism of Smart Devices

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Louis Rosenfeld Distinguished Scholar & Professor of Marketing
Co-Director
Center for the Connected Consumer

Research Interests:

  • Consumer Experience in the Internet of Things
  • Using an Assemblage Theory Framework
  • Data-Driven Discovery Approaches for Visualization of Consumer-Device Interactions in the Iot
  • Topological Data Analysis 
  • Machine Learning
  • Anthropomorphism of Smart Devices
  • Human-Device Interactivity in Smart Environments
  • Self-Extension and Self-Expansion
  • Marketing Strategies for a Post-Social Media World 

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Professor of Marketing

Research Interests:

  • Marketing Strategy
  • Competitive Strategy
  • Global Markets
  • Electronic Commerce
  • Network Organization
  • Relationship Marketing
  • Channels of Distribution
  • Measurement Theory & Methodology 

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Associate Professor of Marketing

Research Interests:

  • Consumer Financial Decisions
  • Marketing & Society
  • Marketing & Public Policy
  • Consumer Behavior

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Assistant Professor of Marketing

Research Interests:

  • Professional Selling
  • Sales Management
  • Marketing Strategy
  • Pricing
  • Channels of Distribution
  • Behavioral Economics

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Associate Professor of Information Systems

Research Interests:

  • Information Systems
  • E-Commerce and Mobile Commerce
  • Social Media and Internet Marketing
  • Business Analytics
  • Quantitative Modeling
  • Data Analysis

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Assistant Professor of Information Systems

Research Interests:

  • Business Analytics
  • Digital Marketing 
  • Online Customer Reviews
  • Pricing in Digital Markets 

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