Graduate Certificate in Marketing & Brand Management
This graduate certificate provides students with an in-depth understanding of the interface between Marketing and Brand Management. The exciting area of Brand Management is considered by top executives as a high-demand specialty area of marketing.
Students will learn how to strategically manage brands to help their organizations in creating customer value, building loyalty and name recognition strong enough to overcome intense competition in local and global markets. The certificate has a special
focus on how organizations design brand identity, manage customer experience, measure/ analyze brand performance, and differentiate brand communication strategies.
Completion of all credits of the coursework listed below
Achievement of at least a 3.0 cumulative grade point average at the time of completion
In addition, students should be aware of the following course application limitations:
Courses taken as a non-degree student are not eligible to be applied towards the certificate.
Students may only apply a course towards two program requirements (for example, MBAD 6224 may only be applied towards the MBA and one graduate certificate; the course cannot be applied towards the requirements of any other degree or certificate program
beyond the two programs).
Students who opt to complete two graduate certificates may only double count up to six credits between the two. All remaining requirements (typically, 18 credits for two certificates) must be unique to each certificate.
Required • 9 Credits
MBAD 6274 | Marketing AND
MKTG 6255 | Strategic Brand Management AND
MKTG 6248 | Advertising and Marketing Communications Strategy OR