May 8 , 2013
Good luck on finals from Undergraduate Programs and Advising!
The Office of Undergraduate Programs and the Advising Center are pleased to introduce our new Executive Director of Programs and Advising, Dr. Mirasol Española. Dr. Española will be starting Wednesday, May 8th. To provide students with an opportunity to meet Dr. Española, we will be opening the previously scheduled Student Leader Drop-In on Friday, May 10th to the entire GWSB community.
The Student Leader Drop-In is an annual event during which new members of GWSB student leadership programs, including GWSB Ambassadors, FYDP Mentors, Research Experience for Undergraduates (REU) students, New York Career Trek Leaders and others have a chance to meet and network. This event will provide a great opportunity to welcome Dr. Española to the GWSB community. All GWSB students are encouraged to stop by, both to meet Dr. Española and to network with current GWSB student leaders. This is also a great opportunity to learn more about getting involved with GWSB student leadership programs. Subs, wings, drinks, and desserts from Bozzelli’s Italian Deli will be served, including vegetarian options.
Friday, May 10th
12pm – 3pm
We hope to see you there! Please feel free to contact us with any questions.
Words cannot express the gratitude that all the staff at Undergraduate Programs and Advising feel towards our amazing student leaders! Thank you to everyone who came out to celebrate the year's achievements at this year's Student Leadership Dinner on April 29. Here are your outstanding student leaders.
Outstanding Freshman of the Year - Melanie Rodriguez
Outstanding Sophomore of the Year - Laura Hoyos Salazar
Outstanding Junior of the Year - Todd Morrill
Outstanding Senior of the Year - JJ Minder
Outstanding Student Organization of the Year - GWWIB
Outstanding Student Service Award - Kacey Urlaub, Hannah Strickland, Nigel Madden
Special Mention for Lemonade Day and "Putting up with David Ruda" Award - Gabrielle Patton and Robin Weller
Please check out our Facebook page to see all the pictures of the event.
Capitol Advertising traveled to New York last weekend to compete in the American Advertising Federation (AAF) National Student Advertising Competition (NSAC).
Each year, a corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students' critical thinking abilities and creativity. Students must research the product and its competition, identify potential problems and develop an integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges.
This year's challenge was to build awareness, consideration, and sales for Glidden paint in Walmart stores. The GWSB team placed first against 13 colleges and universities in the northeast and will travel to Phoenix in June to compete nationally!
The AAF is divided into 15 districts, each containing one to five states. Each district holds a competition in April. The winning team in each district and one wild card team then advance to compete on the national level at the AAF National Conference in June. Please visit the GW CapAd website for more information.
Have you ever wanted to create a mobile app, web startup, or the next social network but don't know where to start? This new course, e-Entrepreneurship, will show you how to take an idea and turn it into a validated, repeatable and scalable business model through the use of lean startup methodologies. You will learn how to design an interface with usability in mind; run tests with your target clientele and iterate your product based on user feedback; understand web technology basics like HTML/CSS and the difference between Flash and HTML5; how to promote your solution through SEO/SEM and social media; and how to track key metrics such as customer acquisition cost, engagement, and conversion rate so that you know the language of acquiring funding for such a venture. Students concerned about grades and "how to get an A" are not encouraged to register; students concerned with learning how the hottest tech startups build their brand and create wealth will love it. Please direct inquiries to firstname.lastname@example.org with subject: GW e-Entrepreneurship. This course has been approved as a field-related elective option for Marketing students. Students pursuing other concentrations should talk with their GWSB advisor about whether this course would fulfill a requirement.
Congratulations to the newly appointed Undergraduate Business Association Executive Board!
President - Akshay Gandhi
Executive Vice President - Vaishali Goyal
Vice President of Events - Amrita Miglani
Vice President of Marketing - Amisha Sisodiya
Vice President of Career Services - Parth Rege
Video Descriptions of Undergraduate Business Association (UBA) Affiliate Organizations Posted on YouTube
The Office of Undergraduate Programs and the UBA have teamed up to create videos describing the many undergraduate business organizations. Joining an organization is a great way to get involved, meet other GWSB students, and gain leadership experience. The YouTube videos provide a quick and convenient introduction to each student organization. Be sure to read the descriptions posted below each video for additional details and contact information.
To view the informational videos, search “ubaevp” on YouTube or click here.
BADM 2201 - International Financial Environment (1.5 credits) will be offered during the first summer session on Monday & Wednesday evenings. This class is required for both the BBA and the BAccy. The pre-req for the course is ECON 1012 - Macroeconomics. Registration is currently open via Banweb. If you have questions about how this course fits into your class planning, stop by the Advising Center to talk with your GWSB advisor.
Professor Helm in the Department of International Business has developed a new course for students interested in learning more about how cultural differences impact international business operations. This new course, "The Cultural Environment of International Business" examines cross-cultural business issues and corresponding strategies and best practices that address not only challenges, but also culturally-derived business opportunities.
Culture profoundly impacts firms operating internationally. It is essential to understand the deeply rooted cultural facets of any foreign market within which you operate in order to decrease risk, ensure strong performance by your multicultural workforce, and to optimize your marketing effectiveness. Working with different cultural contexts influences the business processes of multinational corporations in many different ways. A heightened understanding of these complexities will ultimately ensure the implementation of appropriate managerial strategies for the global marketplace.
If you have questions about whether this course can fulfill a degree requirement for you, check with your GWSB Advisor.
Are you interested in the IBUS in Argentina and/or GW Paris GWSB Signature Study Abroad Programs, but you missed the information session?
Check out the GWSB Abroad Blog for detailed information on both programs as well as video testimonials from program participants! Be sure to check back on a regular basis for postings by GWSB students who are all over the world this semester.
GW Tutoring Initiative provides tutoring services for GW students in a variety of courses. In addition to individual sessions, we also have drop-in sessions that students can utilize throughout the semester free-of-charge, and online tutoring through Smarthinking. Please visit the GW Tutoring Initiative website for more information.