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GWSB Undergraduate News

November 18, 2009

"The Insight Love Affair"

Monumental Marketing, an advertising agency formed from Dr. Marilyn Liebrenz-Himes' BADM 110 Marketing Management class is involved in a competition sponsored by Honda to create and implement a full advertising campaign for the new 2010 Honda Insight hybrid.

Their first event took place on Wednesday, November 11 the same day that Michelle Obama and Jill Biden came to speak at Lisner Auditorium. When the Secret Service told the students that their event would not be allowed to take place in Kogan Plaza, instead of canceling the promotion entirely, they worked to quickly find a new location and modify the details and tactics to make sure "The Insight Love Affair" event was still successful.

Relocation and rainy weather were just a few of the obstacles that stood in the way of Monumental Marketing on Wednesday, but with exceptional management skills and positive attitudes, "The Insight Love Affair" was still a success. In the new location, hundreds of students met the "Eco-A-Sisters," (the pictured GWSB students) who are on a mission to save the environment, just like the 2010 Honda Insight hybrid.

Missed the Eco-A-Sisters last Wednesday? Here's your chance to meet them! Come to Kogan Plaza on Thursday, November 19th between 11am and 4 pm to "The Insight Love Affair" to fall in love with the 2010 Honda Insight and learn why the Insight loves you and the environment. There will be free hot chocolate, s'mores, games and giveaways including gift cards to Clyde's, Rugby, Chipotle, Tonic and many more!
See you there!

FINA 190: Personal Finance

Build Your Financial Literacy


FINA 190: Personal Finance

Spring 2010




Professor Cohen has many years of experience teaching in this field and advising clients. This course emphasizes what matters most to people in their 20’s and 30’s, giving you an effective way to think about any personal finance issue.

  • How do I borrow to pay for tuition? When do I pay it back? Should I consolidate my loans?
  • When do I start saving and how do I do it? How much should I save? How do I invest?
  • How do I get a good credit rating?
  • Should I buy or lease a car, apartment?
  • How much money must I make to have a good life?
  • How much money must I accumulate to have a good life when I retire?
  • How much life insurance and disability insurance do I need now? Later?

FINA 190-12
Personal Finance
Monday and Wednesday 3:45 - 5:00 PM
Professor Neil G. Cohen

Ask Professor Cohen

Robert Herz and Sir David Tweedie Announced as the 2009-2010 Robert P. Maxon Lecturers

They will discuss “Greater Global Transparency in Financial Reporting: Lighting the Path for Investors”


Mr. Robert Herz, Chairman of the Financial Accounting Standards Board (FASB), and Sir David Tweedie, Chairman of the International Accounting Standards Board (IASB), will deliver the 2009-2010 George Washington University School of Business Robert P. Maxon Lecture. They will discuss “Greater Global Transparency in Financial Reporting: Lighting the Path for Investors.”


Wednesday, April 7, 2010, 6:00-7:30pm


The George Washington University
Jack Morton Auditorium, Media and Public Affairs Building First Floor
805 21st St., NW, Washington, D.C.
Foggy Bottom-GWU Metro (Orange and Blue lines)


This event is free and open to the public.


Robert H. Herz was appointed Chairman of the FASB, effective July 1, 2002, and was reappointed to a second term effective July 1, 2007. Prior to joining the FASB, Mr. Herz was PricewaterhouseCoopers North America Theater Leader of Professional, Technical, Risk & Quality and a member of the firm’s Global and U.S. Boards. He has also served as a part-time member of the IASB and is both a certified public accountant and a chartered accountant. Mr. Herz joined Price Waterhouse in 1974. He later joined Coopers & Lybrand, becoming its senior technical partner in 1996, and assumed a similar position with the merged firm of PricewaterhouseCoopers in 1998. During his distinguished career, Mr. Herz has authored numerous publications in the areas of accounting, auditing, and business. Included among those contributions is the recent book, The Value Reporting Revolution: Moving Beyond the Earnings Game, which he co-authored. Among Mr. Herz’s other activities, he chaired the AICPA SEC Regulations Committee and the Transnational Auditors Committee of the International Federation of Accountants, and served as a member of the Emerging Issues Task Force (EITF), the FASB Financial Instruments Task Force, the American Accounting Association’s Financial Accounting Standards Committee, the SEC Practice Section Executive Committee of the AICPA, and the International Capital Markets Advisory Committee of the New York Stock Exchange. Mr. Herz holds a B.A. in economics (1974) from the University of Manchester.

Sir David Tweedie has served as Chairman of the IASB since 2001. He was appointed Technical Director of the Institute of Chartered Accountants of Scotland in 1978 and moved in 1982 to the position of national technical partner of the then Thomson McLintock & Co. In 1987 his firm merged with Peat Marwick Mitchell & Co and he was appointed national technical partner of KPMG Peat Marwick McLintock. In 1990 he was appointed the first full-time Chairman of the (then) newly created Accounting Standards Board, the committee charged with the responsibility of producing the UK's accounting standards. He is a visiting Professor of Accounting in the Management School at Edinburgh University. He has been awarded honorary degrees by eight British universities, the ICAEW's Founding Societies Centenary Award for 1997 and the CIMA Award 1998 for services to the accounting profession. Sir David was educated at Edinburgh University (BCom 1966, PhD 1969) and qualified as a Scottish Chartered Accountant.

The Robert P. Maxon Lectureship was established through Dorothy Maxon's generous endowment gift to the School of Business in honor of her husband, Robert P. Maxon, B.A. '48. A distinguished GW alumnus, Robert P. Maxon valiantly served his country in WWII and went on to serve in several executive positions for Mobil, retiring as general manager of worldwide corporate public relations. The annual lecture features prominent executives and academics making presentations on contemporary global management issues. The lectureship is designed to add depth to the understanding of the next generation of global business leaders.


John Forrer, Associate Director, Institute of Corporate Responsibility

202-994-5248 or jforrer@gwu.edu

Marriott Scholars Program for 2010-2011

The Hispanic College Fund (HCF) and UNCF - the United Negro College Fund are accepting applications through February 16, 2010 for the Marriott Scholars Program for the 2010-2011 school year. Eligible students can apply for renewable scholarships of up to $9,000 annually in tuition support for up to four years.

Applicants interested in applying for the Marriott Scholars program must meet the following eligibility requirements. Candidates must be:

  • Hispanic or African American;
  • A U.S. citizen or legal permanent resident of the United States;
  • Enrolled full-time in an accredited four-year college or university with a hospitality management program as an incoming college freshman, first year freshman or community college transfer;
  • Pursuing or planning to pursue a degree within the hospitality management, hotel management, culinary or food and beverage field; and
  • Possess a cumulative grade point average of 3.0 or better on a 4.0 scale.

Eligible students can apply for renewable scholarships of up to $9,000 annually in tuition support for up to four years.

Those interested can apply online at www.uncf.org/forstudents/scholarship.asp or www.hispanicfund.org.

Applications are due February 16th.

Deloitte Consulting Battle of the Beltway Federal Consulting Case Competition

CASE COMPETITION OVERVIEW: Student teams from local universities will compete in a 2-day Federal Case Competition on January 21-22, 2010.

PRELIMINARY ROUND: Up to 10 teams from The George Washington University will compete at GWSB on Friday, November 20, 2009.

FINAL ROUNDS: The top 3 teams from GW will compete against the top teams from American, Georgetown and Howard at The George Washington University School of Business on January 21-22, 2010.

F. David Fowler Career Center Gives Students a FREE Career Boost

The School of Business' F. David Fowler Career Center has arranged a FREE 30-day trial to Career Accelerator for undergraduate students. This is an exclusive online job search service, which provides announcements of job postings for positions in the following areas:

· Asset Management and Hedge Funds
· Corporate Finance/Marketing/Strategy
· Investment/Universal Banking
· Law
· Management Consulting
· Private Equity and Venture Capital

The job board features both internship and full time positions, additionally, the positions are geographically diverse (across the U.S. and international locations).

To take advantage of the FREE trial, please visit http://www.careeraccelerator.com/gwsb and enter Discount Code GWSB1928. Once the 30-day trial is completed, (which begins from the day that you sign up), you will have the opportunity sign up on your own and receive a 25% discount to the Premium service. (Note: the 30 day trial cannot be applied to existing memberships).

For more information or to learn more about the F. David Fowler Career Center, visit http://business.gwu.edu/careercenter/.

Author Talk with Dr. Tom Lee

Are you interested in the current healthcare reform debate? Attend a free presentation by author Tom Lee! Please see details and RSVP link below.

Event: Author Talk with Dr. Tom Lee, author of Chaos and Organization in Health Care
Date: December 8, 2009
Time: 8:30am-11:00am (networking from 8:30am-9, presentation starts at 9 with book signing to follow)
Location: GW Ross Hall 227, 2300 Eye ST NW (Must have ID for entry)
Cost: Free and open to the public

Please RSVP at http://rsvp.leadership-programs.org

About the Book:

One of the most daunting challenges facing the new U.S. administration is health care reform. The size of the system, the number of stakeholders, and ever-rising costs make the problem seem almost intractable. But in Chaos and Organization in Health Care, two leading physicians offer an optimistic prognosis. In their frontline work as providers, Thomas Lee and James Mongan see the inefficiency, the missed opportunities, and the occasional harm that can result from the current system. The root cause of these problems, they argue, is chaos in the delivery of care. If the problem is chaos, the solution is organization, and in this timely and outspoken book, they offer a plan.

In many ways, this chaos is caused by something good: the dramatic progress in medical science-the explosion of medical knowledge and the exponential increase in treatment options. Imposed on a fragmented system of small practices and individual patients with multiple providers, progress results in chaos. Lee and Mongan argue that attacking this chaos is even more important than whether health care is managed by government or controlled by market forces.

Some providers are already tightly organized, adapting management principles from business and offering care that is by many measures safer, better, and less costly. Lee and Mongan propose multiple strategies that can be adopted nationwide, including electronic medical records and information systems for sharing knowledge; team-based care, with doctors and other providers working together; and disease management programs to coordinate care for the sickest patients.

Attention Sophomores and Juniors: Two $2,500 Scholarships Available

The Andrew Stergiopoulos Foundation, in collaboration with the faculty and administration of The George Washington University, is currently accepting applications for the 2010 Andrew Stergiopoulos Scholarship awards. Each year, the awards are given to students in the sophomore and junior classes of the GW undergraduate business school who exhibit Andrew's outstanding qualities, including academic and athletic achievement, leadership and vision. Traditionally, two awards are given each year, and each award takes the form of a cash gift in the amount of $2,500, to be used to defray tuition or work-study expenses, for a special research project, or to fund study abroad.

Winners of the award are selected based on a short application, an essay and a faculty recommendation. For the 2010 awards, application materials must be received by the Foundation not later than February 15, 2010. Recipients of the award will be invited to attend a luncheon or dinner celebrating Fellowship Scholarships at The George Washington University.

Andrew Stergiopoulos graduated from the School of Business at GW in May 2000, and perished on September 11, 2001 at the World Trade Center in New York City.

For more information about Andrew, the award and the application process and the Andrew Stergiopoulos Foundation, please visit our website at www.sterg.org

Sports Industry Networking and Career (SINC) Conference Announces New 2010 Date

Washington, DC (November 4, 2009)...The 2010 Sports Industry Networking and Career (SINC) Conference will be held March 5-6, 2010 at The George Washington University in Washington, DC. The leading sports career conference once again invites students, recent graduates and career changers to join the top decision makers in the sports industry for a unique conference experience. Over the two-day period, these sports business executives participate as keynotes, panelists, and take part in roundtable networking lunches, giving attendees a VIP pass into the world of sports.

In 2009, the SINC Conference welcomed over 200 attendees and 100 executives for the event emphasizing education, job placement and networking. Keynote speakers included Tom Wade, CMO of the PGA Tour, and David Haggerty, President of Head Tennis and a USTA Board Member. Highlights of the event also included on-site interviews with over a dozen organizations such as Octagon, Washington Redskins, DC United, Tiger Woods Foundation and Sports Fan Live, and a Friday evening networking reception held on Capitol Hill.

"The 2009 SINC Conference once again provided attendees with incredible access to the leaders in the sports business world," said Lisa Delpy Neirotti, SINC Conference Co-Founder and Director of the Sports Management Program at The George Washington University. "To be able to learn from and network one-on-one with executives of this caliber over a two-day period is extremely valuable."

"This event is all about education and networking. Our goal is to connect those who are passionate about pursuing jobs within the sports industry, with the executives who are in a position to give them that opportunity," said Jeremy Silkowitz, SINC Conference Co-Founder, and Public Relations & Marketing Director at Swanson Communications. "Every year we work to build upon the previous year's success, and over the next few months we will be announcing new aspects of the 2010 conference which will enhance the experience for both our attendees and speakers."

For details on the 2010 SINC Conference scheduled for March 5-6, 2010 at The George Washington University visit www.SINC-Conference.com. For additional information please contact Jeremy Silkowitz at 202-783-5500 or via email at jsilkowitz@swansonpr.com